Amazon is now taking a 30 percent cut of ad sales from Fire TV

Amazon is taking a bigger piece of ad sales on Fire TV, its connected TV devices, by requiring TV networks and digital publishers to hand over 30 percent of their commercial space for it to sell, according to new terms from the e-commerce giant.Until last month, Amazon let the publishers sell their own ads and take all the money, but in September it quietly updated its terms of service, demanding a 30 percent cut of the ad inventory. Amazon keeps all that money from the inventory it gets, and that has some TV network executives starting to bridle at the new overlords they see rising to replace the old traditional cable companies."This is going to get complicated," says one major network executive, who spoke on condition of anonymity. "Ad revenue was never part of the discussion, and now all of a sudden it is." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-11-20 00:00:00 UTC ]
News tagged with: #ad inventory #ad sales #bigger piece #digital publishers #commercial space #e-commerce giant #ad revenue

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[ The Bookseller | 2012-10-11 00:00:00 UTC ]
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Sharethrough Grabs $5 Million in Funding for Native Ad Push

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[ AdWeek | 2012-10-11 00:00:00 UTC ]
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S&S nabs TV star Amanda Holden

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[ The Bookseller | 2012-10-10 00:00:00 UTC ]
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NZ takes centre stage at Frankfurt Book Fair

New Zealand has officially taken centre stage at the world's biggest book fair in Frankfurt, Germany. Continue reading at Stuff

[ Stuff | 2012-10-10 00:00:00 UTC ]
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'Business as usual' despite Springer sale report

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[ The Bookseller | 2012-10-10 00:00:00 UTC ]
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Retail sales up 1.5% in September

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[ The Bookseller | 2012-10-09 00:00:00 UTC ]
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Amazon market share ‘increases dramatically after Kindle buy’

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[ The Bookseller | 2012-10-08 00:00:00 UTC ]
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Column: A Tumblr Ad Network? Why Not?

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[ AdWeek | 2012-10-04 00:00:00 UTC ]
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Amazon's Kindle Paperwhite receives rave reviews

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[ The Christian Science Monitor | 2012-10-04 00:00:00 UTC ]
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Sainsbury's boosts book sales by 20%

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[ The Bookseller | 2012-10-03 00:00:00 UTC ]
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[ The Bookseller | 2012-10-03 00:00:00 UTC ]
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Time Inc senior executive denies IPC is up for sale

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[ Media Week | 2012-10-02 00:00:00 UTC ]
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[ The Bookseller | 2012-10-02 00:00:00 UTC ]
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[ The Bookseller | 2012-10-02 00:00:00 UTC ]
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[ The Bookseller | 2012-10-01 00:00:00 UTC ]
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[ AdWeek | 2012-10-01 00:00:00 UTC ]
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[ The Bookseller | 2012-10-01 00:00:00 UTC ]
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[ PC World | 2012-09-29 00:00:00 UTC ]
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