Smart speakers such as the Amazon Echo, Google Home and Apple HomePod are close to becoming ubiquitous consumer products. They are now in nearly 50 million homes and a number of publishers have recognized their potential for some time. Now, there is growing roster of publishers that are getting a crash course in developing engaging content that can take full advantage of a nascent platform that’s wholly unique in media. They're not for podcasting Arguably one of the most ambitious projects in the space over the past year has been Hearst’s twice daily “My Beauty Chat” on Alexa. It’s already launching a second, substantially revised version. “The data we saw coming back from users indicated people were really engaging with the daily tips,” Chris Papaleo, Hearst's executive director of emerging technology, tells Folio:. Among the findings: users were willing to drill deep into the daily tips. Instead of offering a random tip when queried, this iteration of the service lets users choose among skin, makeup and other categories and opting into ever more tips in a given session. A key learning here is that smart speakers need to be seen principally as a service medium and that when the content is useful and relevant, users are willing to thoroughly engage with it. But just as important was Hearst’s deeper understanding on the importance of the context of smart speaker consumption. “In a living room or kitchen it is difficult to listen to long-form content,” says Papaleo. Even... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-07-31 00:00:00 UTC ]
In the fight between Apple, Amazon, the government, and publishers to set prices for electronic books, independents were overlooked. Now, they're banding together and voicing complaints. Continue reading at The Atlantic
[ The Atlantic | 2012-07-03 00:00:00 UTC ]
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Bloomsbury has completed the purchase of creative publishers Applied Visual Arts Publishing (AVA... Continue reading at The Bookseller
[ The Bookseller | 2012-07-02 00:00:00 UTC ]
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Education publishers have given mixed reactions to news leaked last week (20th June) that... Continue reading at The Bookseller
[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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News Corp. board backs splitting company's entertainment and publishing businesses Continue reading at MarketWatch.com
[ MarketWatch.com | 2012-06-28 00:00:00 UTC ]
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The chiefs of Europe's publishing houses will meet today (26th June) in Brussels at a round-... Continue reading at The Bookseller
[ The Bookseller | 2012-06-26 00:00:00 UTC ]
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Carlton Publishing Group arts imprint Goodman, which launched in 2009 and is headed by chairman... Continue reading at The Bookseller
[ The Bookseller | 2012-06-25 00:00:00 UTC ]
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Publishers should engage more with consumers by exposing the publishing process, delegates at the... Continue reading at The Bookseller
[ The Bookseller | 2012-06-22 00:00:00 UTC ]
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Thirteen novels, including "The Good Earth,'' which won the Pulitzer Prize in 1932, will be published in ebook format by Open Road Integrated Media. Continue reading at The New York Times
[ The New York Times | 2012-06-18 00:00:00 UTC ]
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After posting significant gains in 2011, the 16 publishers highlighted in PW’s annual Twitter snapshot all continued growing in 2012, showing that the book activity on the social media platform is still increasing substantially. All told, the total number of Twitter followers across all 16... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-15 00:00:00 UTC ]
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Erotica is continuing to steam-up acquisition meetings, with 19th July a potential sweet spot as... Continue reading at The Bookseller
[ The Bookseller | 2012-06-15 00:00:00 UTC ]
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I-Next of India has been designated the 2012 World Young Reader Newspaper of the Year in the annual Young Reader Prize competition from the World Association of Newspapers and News Publishers (WAN-IFRA), which awarded 21 prizes to newspapers and a pr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-15 00:00:00 UTC ]
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HarperCollins has set up a global publishing programme, HarperCollins 360, which aims to make... Continue reading at The Bookseller
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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Publishers are confident that the draft Primary National Curriculum Programmes, released earlier... Continue reading at The Bookseller
[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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AA Publishing has frozen commissions for new overseas travel guides, and will work with more... Continue reading at The Bookseller
[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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Google Inc.'s effort to digitize the world's books inched forward Monday, as the search giant said it had struck deals with French authors and publishers that end six years of litigation and open the way to sell out-of-print French books online. Continue reading at AllThingsD
[ AllThingsD | 2012-06-11 00:00:00 UTC ]
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Google and French publishers and authors have officially ended six years of legal wrangles with... Continue reading at The Bookseller
[ The Bookseller | 2012-06-11 00:00:00 UTC ]
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Google has struck a deal with two French organizations representing authors and book publishers, ending years of litigation. Continue reading at PC World
[ PC World | 2012-06-11 00:00:00 UTC ]
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As the Association of American University Presses prepares to celebrate a milestone 75th birthday at its upcoming annual conference in Chicago, June 18–20, university press leaders are sure to have a long list of birthday wishes. Even the AAUP’s own conference description refuses to soft-pedal... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-11 00:00:00 UTC ]
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Though results aren't what they used to be, sales still spiked for the first pick. Continue reading at Crains New York
[ Crains New York | 2012-06-10 00:00:00 UTC ]
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The erotica trend sparked by Fifty Shades of Grey looks set to sizzle all summer, with... Continue reading at The Bookseller
[ The Bookseller | 2012-06-08 00:00:00 UTC ]
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