Everyone poops.It's not just the name of a children's book by Taro Gomi, it's a simple fact of life. But it's not something you'd pick up if you watched toilet-related advertising. Take toilet paper, for example. If you were an alien anthropologist who sat through three decades of toilet paper advertising, you'd be hard-pressed to explain what toilet paper was used for other than squeezing or rubbing on your cheeks (the facial ones).The only toilet paper -- sorry, bathroom tissue -- ads in recent memory that even hint at what goes on in there are the ones from Charmin featuring the bears. Watch those, and you can infer that the paper is used somewhere in the vicinity of the backside. (But they bring up a host of other questions about what cartoon bears do in the woods.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-12-09 00:00:00 UTC ]