Everyone poops.It's not just the name of a children's book by Taro Gomi, it's a simple fact of life. But it's not something you'd pick up if you watched toilet-related advertising. Take toilet paper, for example. If you were an alien anthropologist who sat through three decades of toilet paper advertising, you'd be hard-pressed to explain what toilet paper was used for other than squeezing or rubbing on your cheeks (the facial ones).The only toilet paper -- sorry, bathroom tissue -- ads in recent memory that even hint at what goes on in there are the ones from Charmin featuring the bears. Watch those, and you can infer that the paper is used somewhere in the vicinity of the backside. (But they bring up a host of other questions about what cartoon bears do in the woods.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills. Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
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When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek
[ AdWeek | 2015-09-08 00:00:00 UTC ]
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Our monthly selection of reviews from BlueInk Review, a service which reviews self-published books. The post September 2015: Top Reviews of Self-published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-04 00:00:00 UTC ]
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Revenue-hungry publishers have been cramming more high-impact ads onto their sites, but the growing spectre of ad blocking could be the nail in the coffin for some of those obnoxious units. Early data from Moat Ad Blocking Analytics suggests 10 to 15 percent of all premium publishers’ desktop ad... Continue reading at Digiday
[ Digiday | 2015-09-03 00:00:00 UTC ]
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Our August 2015 selection from BlueInk Review, a service which reviews self-published books, ranges from fantasy to middle grade, memoir to self-help The post August 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-04 00:00:00 UTC ]
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Our July 2015 selection from BlueInk Review, a service which reviews self-published books, focuses on a variety of nonfiction titles. The post July 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-04 00:00:00 UTC ]
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Our June 2015 selection from BlueInk Review, a service which reviews self-published books. All titles are deemed worth of further consideration. The post June 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-11 00:00:00 UTC ]
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Our May 2015 selection from BlueInk Review, a service which reviews self-published books. This selection includes guides to finance and fighting cancer. The post May 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-19 00:00:00 UTC ]
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Our April 2015 selection of reviews from BlueInk Review, a service which reviews self-published books. The post April 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-05 00:00:00 UTC ]
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A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age
[ Advertising Age | 2015-03-13 00:00:00 UTC ]
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Our March 2015 selection of reviews from BlueInk Review, a review of self-published books, includes a memoir from Romanian tennis pro Peter Marmureanu. The post March 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-06 00:00:00 UTC ]
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Our January 2015 selection of reviews from BlueInk Review, a service which reviews self-published books. The post February 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-11 00:00:00 UTC ]
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Our monthly selection from BlueInk Review, a service which reviews self-published books, uncovers a superb memoir of a WWII concentration camp in Indonesia. The post January 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-10 00:00:00 UTC ]
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Our monthly selection of reviews from BlueInk Review, a service which reviews self-published books, includes several nonfiction titles in history, science and more. The post December 2014 Top Reviews of Self-published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-03 00:00:00 UTC ]
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The November 2014 selection of self-published book reviews from BlueInk Review includes paranormal fiction, young adult fiction, self-help and health. The post November 2014 Top Self-published Book Reviews from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-20 00:00:00 UTC ]
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Our monthly selection of reviews from BlueInk Review, a service which reviews self-published books. The post Recent Top Reviews of Self-published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-11 00:00:00 UTC ]
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Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-24 00:00:00 UTC ]
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This month's starred reviews of self-published books from BlueInk Review honor two works of fiction: a dystopian saga and a thriller set in Australia. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-05 00:00:00 UTC ]
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February's notable reviews of self-published titles include stars for a 'startling' memoir about the Vietnam War and a 'fascinating' exploration of human rights. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-10 00:00:00 UTC ]
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