The media world for months has been all Facebook, Donald Trump and ad blocking, so why would the past week in digital marketing be any different? Check out these eight data points that jumped off the page during the past several days. 1. If social is any indication, Hillary is in trouble According to analytics player 4C, the Republican primaries and Donald Trump's successful run at the nomination have garnered nearly 130 million social media engagements (likes, comments, replies, etc.) on Facebook, Instagram and Twitter. Meanwhile, during the same period of time, Jan. 1 through July 21, the Democrats—chiefly nominee Hillary Clinton and runner-up Bernie Sanders—have only generated 37 million engagements. 2. Men block ads An IAB report said 26 percent of desktop users and 15 percent of mobile consumers employ ad blockers to zap promos from publishers' websites. Thirty-two percent of ad blockers are males between 18 and 34, and 22 percent are women of the same age. 3. Facebook Inc. commands the world There are supposedly 7.4 billion people on Earth. After Facebook Inc.'s earnings report on Wednesday, it became clear the company has attracted an unbelievable chunk of our possible, human audience. If you add up its four chief platforms—Facebook (1.7 billion monthly users), Messenger (1 billion), WhatsApp (1 billion) and Instagram (500 million)—they total 4.2 billion users. There's most likely a ton of overlap—between Facebook and Messenger, in particular—but the... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-28 00:00:00 UTC ]
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After lengthy beta testing, the Harry Potter website Pottermore will be open to the public starting in early April. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-03-09 00:00:00 UTC ]
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Dedicated digital bookseller Bilbary will launch in the US in the next fortnight and in the UK... Continue reading at The Bookseller
[ The Bookseller | 2012-03-08 00:00:00 UTC ]
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Cosmopolitan topped 115,000 digital subscribers last month, making it the first Hearst title to break 100,000 and perhaps marking renewed reason for hope among magazine publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-08 00:00:00 UTC ]
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Hearst Magazines UK has appointed News International's Lee Wilkinson to the newly created role of product director for its digital division. Continue reading at Media Week
[ Media Week | 2012-03-07 00:00:00 UTC ]
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It's a case of having one's cake and eating it, too. Or, in this instance, digitizing the works of others and reselling them online for a 40 percent cut. According to Le Temps, a controversial new law recently passed by the French government will see out-of-print books from the 20th century... Continue reading at Engadget
[ Engadget | 2012-03-06 00:00:00 UTC ]
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The Publishers Association has said it is looking forward to working with internet service... Continue reading at The Bookseller
[ The Bookseller | 2012-03-06 00:00:00 UTC ]
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In the early days of the digital revolution, most independent publishers were moving slower than the larger houses in getting on the ebook bandwagon. That period has clearly passed. With only a couple of exceptions, the publishers that made it onto this year’s edition of PW’s fast-growing small... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-05 00:00:00 UTC ]
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Reading a book on a tablet like the Kindle Fire is “like trying to cook when there are little children around,” David Myers said. Continue reading at The New York Times
[ The New York Times | 2012-03-05 00:00:00 UTC ]
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Self-publishing an essay through Amazon is a reminder of the benefits of a traditional publishing house. Continue reading at The Atlantic
[ The Atlantic | 2012-03-02 00:00:00 UTC ]
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AD TRENDS ON SOLID GROUND In the fourth quarter of 2011, most ad pages declined—but not in the Financial and Real Estate category. Ad pages for this sector were up 23% to 1,683 pages, from 1,372 pages the year before. The biggest... Continue reading at Publishing Executive
[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
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Zinio is positioning itself to be more than just a digital newsstand service—the company is rolling out a new suite of publishing tools that are designed to easily include interactivity for almost any digital magazine. Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-01 00:00:00 UTC ]
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Jackie Collins is going into self-publishing, with plans to release an ebook version of The... Continue reading at The Bookseller
[ The Bookseller | 2012-02-29 00:00:00 UTC ]
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Gordon McLeod, the former head of Dow Jones's digital publications, has a new job, at an ad tech start-up. He's now president at Krux, a two-year-old "data management platform" that helps publishers control "cookie" data that tracks Web surfers' movements. Last fall, Krux raised $11 million in a... Continue reading at AllThingsD
[ AllThingsD | 2012-02-28 00:00:00 UTC ]
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Tampa, Fla. — February 28, 2012 — SAXOTECH, a leader in content management, circulation and advertising technology, today announced GateHouse Media, Inc. (GateHouse Media) has selected the SAXOTECH Mediaware Center and SAXOTECH On ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-28 00:00:00 UTC ]
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BARCELONA, Spain--(EON: Enhanced Online News)--At Mobile World Congress, Adobe Systems Incorporated (Nasdaq:ADBE) today announced that more than 16 million digital publications were powered by Adobe® Digital Publishing Suite across tablets o ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-27 00:00:00 UTC ]
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Educational publisher and FT owner, Pearson reports a rise in profits thanks to improved digital sales and growth in emerging markets. Continue reading at BBC News
[ BBC News | 2012-02-27 00:00:00 UTC ]
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The Indian book market grew by 45% in volume and 40% in value over the first half of 2011, with... Continue reading at The Bookseller
[ The Bookseller | 2012-02-22 00:00:00 UTC ]
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Hodder & Stoughton will publish an original audio digital short story by bestselling author... Continue reading at The Bookseller
[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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Whatever else can be said about Tools of Change, O’Reilly Media’s traveling road show on publishing and technological change, it seems to come along just when a concentrated dose of discussion—or perhaps muted confrontation—is needed. Over the course of the three-day conference in New York City,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
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As much as a quarter of fiction ebooks sold in the UK could be from self-published writers, as... Continue reading at The Bookseller
[ The Bookseller | 2012-02-17 00:00:00 UTC ]
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