5 challenges the Apple Watch poses for publishers

The Apple Watch is now for sale and strategy leads from digital media companies the world over are bracing themselves for the question: “What’s our wearables strategy?” It’s early. It’s OK not to dive into wearable product creation yet. Things are pretty locked down on the software side anyway. But porting mobile experiences is not going to be enough: Being personal, relevant and glanceable will be the key. Finally, Apple Watch isn’t the be-all and end-all for wearables. The post 5 challenges the Apple Watch poses for publishers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-04-23 00:00:00 UTC ]
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[ The Bookseller | 2011-06-09 00:00:00 UTC ]
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