#nielsen making

Publishing news tagged with #nielsen making

Page 1 of 1 pages


Measurement Companies Are Making ‘Big Data’ Moves Ahead of NewFronts and Upfronts

Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what's going on in measurement, ADWEEK went to great... Continue reading at 'AdWeek'

[ AdWeek | 2024-04-04 19:17:06 UTC ]
More news stories like this | News stories tagged with: #big data #nielsen