#marketing stunt

Publishing news tagged with #marketing stunt

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Why Did Atria Books Send a TikTok Influencer on a Cruise to Antarctica?

When TikTok influencer and self-described nonreader Marc Sebastian asked to be sent on the “ultimate world cruise,” Colleen Hoover's publisher answered the call—and picked up the tab. The publisher’s marketing stunt has proven divisive. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2024-01-19 05:00:00 UTC ]
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