YouTube Kids partnered with global book publishers HarperCollins, Penguin Random House, Houghton Mifflin Harcourt and National Geographic Kids to launch a global initiative called #ReadAlong month. Taking place throughout the month of June, the program is designed to help young viewers learn to read and show them why reading is fun. As part of this... Continue reading at 'AdWeek'
[ AdWeek | 2017-06-01 00:00:00 UTC ]
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They agree deal to turn an online brand into print format for LondonersJamie Oliver and Time Out have gone into partnership to launch a print version of the chef’s online Food Tube brand.The first issue of the monthly “mini magazine” will be published on 28 April and will be distributed, at... Continue reading at The Guardian
[ The Guardian | 2015-03-24 00:00:00 UTC ]
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New York indie press McPherson & Company is organizing nine concurrent author readings throughout the country, on May 23, to promote its forthcoming Father's Day-themed essay collection, 'Every Father’s Daughter.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-24 00:00:00 UTC ]
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Scholastic has partnered with the UK's Make Believe Ideas to develop a new line of interactive children's books for ages 0-5, debuting at Bologna next week. The post Scholastic to Launch New Interactive Line at Bologna appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-24 00:00:00 UTC ]
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A debut author has arranged a marketing and publicity campaign she estimates is worth £200,000 to support the release of her book, and which her agent said “must be unique for a first-time author”. Janet Kelly’s Dear Beneficiary, about an older woman who has a relationship with a Nigerian man... Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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Penguin Random House UK is to launch a multi-million pound Penguin-branded consumer website in the second half of this year, but chief executive Tom Weldon reiterated the company's view that it had no plans to become a retailer, claiming that it would be "quicker for PRH to burn the money". Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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As companies from BuzzFeed to Hulu prepare to pitch advertisers on their "premium"video series at the Digital Content NewFronts, it's perhaps time for a reminder that plenty of, well, arguably non-premium content creators are already good friends with marketers.So here's a look at 20 of the most... Continue reading at Advertising Age
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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Nine out of ten French read books last year and on average people read 16 books a year: 14 in print, 2 digital. Still, the French see room for improvement. The post Study Reveals the Relationship Between the French and Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-18 00:00:00 UTC ]
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Customers are being encouraged to help ensure their local bookshop is crowned the Independent Bookshop of the Year by tweeting their support. Continue reading at The Bookseller
[ The Bookseller | 2015-03-18 00:00:00 UTC ]
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Faber has a launched a new membership programme, which will offer special collector's editions of some of the publisher's titles. The new programme, Faber Members, will offer both a free and a premium tier costing £500 a year, with each giving members a different range of features. Continue reading at The Bookseller
[ The Bookseller | 2015-03-17 00:00:00 UTC ]
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Veteran comics creators including Paul Tobi and Steve Niles are on board for the debut of the new American Gothic Press line of comics this summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-17 00:00:00 UTC ]
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Penguin Random House UK has launched a programme to attract the “marketers of tomorrow”, with the company using Tumblr to find its new recruits. The Scheme is an entry level programme designed to find people who may not have previously considered a career in publishing, and will look at... Continue reading at The Bookseller
[ The Bookseller | 2015-03-17 00:00:00 UTC ]
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Joint venture between US site and Axel Springer will also publish 30,000-copy print edition in Brussels, London, Paris and BerlinThe European arm of Politico will go live online on 21 April with more than 40 journalists spread across the continent as the US media outlet aims to fulfil its... Continue reading at The Guardian
[ The Guardian | 2015-03-17 00:00:00 UTC ]
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When it comes to catering to Millennials, Total BooX believes that eliminating the the friction in the traditional ebook purchasing process is key. The post Total BooX: Ebooks for the Way the 21st-Century Reader Reads appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-12 00:00:00 UTC ]
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"@TheBuzzer," a Fox Sports network show that exists almost entirely on social platforms, has reduced its output on YouTube over the past several months in favor of publishing videos directly to Facebook and Twitter. In doing so, it has found that Twitter is best for videos about breaking news... Continue reading at Digiday
[ Digiday | 2015-03-12 00:00:00 UTC ]
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The VéroK Agency represents children’s book publishers across Europe and the English-language markets and is seeing changes in who buys what where. The post The VéroK Literary Agency on Kids Book Biz Changes appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-10 00:00:00 UTC ]
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Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive... Continue reading at AdWeek
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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What Super Bowl Sunday is to ESPN, today is to the tech publishing world. For today, Apple will unveil (for the second time) its Internet-enabled “smartwatch,” appropriately dubbed the Apple Watch. Which means that every tech publ ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-10 00:00:00 UTC ]
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A 90-second video features the voices of celebrities including Amy Poehler, Cameron Diaz, Sienna Miller and Jenny Slate while playing on the fact that they do not actually appear. The ads and video direct viewers to the Not There website, which houses the No Ceiling Full Participation report --... Continue reading at Advertising Age
[ Advertising Age | 2015-03-08 00:00:00 UTC ]
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Mandel Vilar Press will publish titles with a Jewish and Latino/Latin American focus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-06 00:00:00 UTC ]
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Authors Ross Collins and Cathy MacPhail both won their third Scottish Children’s Book Awards, announced today (4th March) at a ceremony in Edinburgh. Debut writer Alex McCall also picked up a prize. Continue reading at The Bookseller
[ The Bookseller | 2015-03-05 00:00:00 UTC ]
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