TV networks are gearing up for their flashy upfront presentations, which represent the kick-off to negotiations with advertisers over fall prime-time programming.While some like Discovery are skipping the glitz altogether, others like Turner Broadcasting are combining their network presentations for one massive event.And as has been the case over the past several years, there's plenty of other digital media companies and publishers are also vying for marketers' TV budgets by hostingNewFronts, with new entrants this year like Refinery29. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-05 00:00:00 UTC ]
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Hachette Children’s Group has signed a "timely" political guide for young people written by journalist Sue Turton. Continue reading at The Bookseller
[ The Bookseller | 2017-06-24 00:00:00 UTC ]
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Quercus has acquired Sarah Knight’s third "no f**ks given" guide, You Do You, for publication this November. Continue reading at The Bookseller
[ The Bookseller | 2017-06-17 00:00:00 UTC ]
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John Murray is publishing a biting satire on modern politics by Frankie Boyle called Your Guide to Hell following a "hotly contested" auction. Continue reading at The Bookseller
[ The Bookseller | 2017-06-10 00:00:00 UTC ]
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In the wake of a flood of recent changes to Facebook's News Feed algorithm aimed at drowning out fake news and clickbait, the social network threw a lifeline to potentially overwhelmed publishers. Vice president of News Feed Adam Mosseri shared some "basic guideposts" for publishers looking to... Continue reading at AdWeek
[ AdWeek | 2017-05-20 00:00:00 UTC ]
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It took about 30 seconds after the opening montage at Cond Nast's NewFronts presentation on Tuesday for the publisher to take advantage of the mess in digital media."Fake news, alternatives facts, fraud, non-brand-safe content," chief business officer Jim Norton told the crowd at Cipriani 25 in... Continue reading at Advertising Age
[ Advertising Age | 2017-05-03 00:00:00 UTC ]
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Century has acquired Women in Space, a book by spaceflight expert Libby Jackson chronicling the lives of 50 inspirational women, including astronauts, scientists, engineers and other pioneers of human space exploration. Continue reading at The Bookseller
[ The Bookseller | 2017-05-03 00:00:00 UTC ]
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Facebook wants video, but it's time-consuming and expensive, which is why, for better or for worse, publishers are turning to various hacks. The post ‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-02 00:00:00 UTC ]
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The business of publishing and selling political-themed books moved front and center with the dawn of the Trump era in Washington. Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-22 00:00:00 UTC ]
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The US' Authors Guild widens its services with self-publishing instruction; university students in Turkey gain access to De Gruyter journal resources. The post Industry Notes: Turkey’s ANKOS Signs With De Gruyter; US Authors Guild Issues New Guide appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-19 00:00:00 UTC ]
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As her son Romeo played bean bag toss and daughter Harper strung a necklace from dried flowers, fashion designer Victoria Beckham chatted quietly in a shaded corner of a garden party. “This feels like a celebration,” Beckham said. “It feels like a very British celebration.” The Saturday afternoon... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-04 00:00:00 UTC ]
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Facebook and Google control digital media and advertising, but it's not the end of the world just yet. The post Bloomberg Media CEO Justin Smith’s publisher survival guide in the duopoly era appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-30 00:00:00 UTC ]
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Submissions for the autumn 2017 editions of The Bookseller Buyer's Guide and Children's Buyer's Guide are now open. Continue reading at The Bookseller
[ The Bookseller | 2017-03-28 00:00:00 UTC ]
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For the first time, Twitter is planning to participate in the Interactive Advertising Bureau's 2017 Digital Content NewFronts, giving the social platform a chance to showcase its live video and and other content offerings to marketers in New York. Dozens of major digital publishers and platforms... Continue reading at AdWeek
[ AdWeek | 2017-03-16 00:00:00 UTC ]
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Pan Macmillan has acquired bookseller Susannah Stapleton’s non-fiction début, signing UK and Commonwealth rights from Tim Bates at PFD. Continue reading at The Bookseller
[ The Bookseller | 2017-03-15 00:00:00 UTC ]
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On Friday, Feb. 17, Facebook invited more than 20 media partners to its New York office to discuss the company’s plans for video monetization and distribution. The post Inside Facebook’s recent product pitch to publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-24 00:00:00 UTC ]
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TV networks and digital publishers are gearing up for their annual pitches to media buyers and marketers on upcoming programming and ad products, but it appears there will be far fewer glitzy presentations and parties than in years past.Nickelodeon will kick things off in March, but parent... Continue reading at Advertising Age
[ Advertising Age | 2017-02-24 00:00:00 UTC ]
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Hodder & Stoughton is publishing a new book with Miranda Hart in aid of Comic Relief, entitled Miranda’s Daily Dose of Such Fun! Continue reading at The Bookseller
[ The Bookseller | 2017-02-01 00:00:00 UTC ]
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Rough Guides has launched a new podcast series, The Rough Guide to Everywhere, sharing untold travel stories and featuring guests including Ruby Wax, Dervla Murphy and Meik Wiking in conversation. Continue reading at The Bookseller
[ The Bookseller | 2017-01-31 00:00:00 UTC ]
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Hodder has acquired a practical guide to grief by life coach and TV personality Jeff Brazier. Continue reading at The Bookseller
[ The Bookseller | 2017-01-20 00:00:00 UTC ]
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Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks. The new ad pricing bundles video ads together... Continue reading at AdWeek
[ AdWeek | 2017-01-19 00:00:00 UTC ]
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