World Book Day plans reinvigoration for 2012 event

Written By: Lisa Campbell Publication Date: Fri, 04/11/2011 - 15:27 World Book Day is set for a 2012 revamp, with new management, branding and digital promotional ideas hoping to achieve more than one million book token redemptions. WBD will return on 1st March 2012—led by children’s marketing specialist Kirsten Grant as its new director and Penguin’s Joanna Prior as chair—with a new push after what Prior described as a “loss of energy for redemptions” which were not getting children “excited enough”. read more Continue reading at 'The Bookseller'

[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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[ The Bookseller | 2011-12-23 00:00:00 UTC ]
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National Libraries Day website goes live

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[ The Bookseller | 2011-12-23 00:00:00 UTC ]
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France delays VAT hike on books

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[ The Bookseller | 2011-12-22 00:00:00 UTC ]
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Malvern's Beacon Books to close

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[ The Bookseller | 2011-12-22 00:00:00 UTC ]
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Ziff Davis Enterprise Debuts Live Digital Event for Tablet, Smartphone and Web Consumption

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[ Folio Magazine | 2011-12-22 00:00:00 UTC ]
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Publishers pick their wishes and misses of 2012

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[ The Bookseller | 2011-12-21 00:00:00 UTC ]
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YouGov: books 'among most popular online buys'

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[ The Bookseller | 2011-12-21 00:00:00 UTC ]
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E-books in Apple's annual giveaway

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[ The Bookseller | 2011-12-21 00:00:00 UTC ]
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Media Decoder Blog: A New Children's Book Parodies a Beloved Classic

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[ The New York Times | 2011-12-19 00:00:00 UTC ]
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[ The Sydney Morning Herald | 2011-12-19 00:00:00 UTC ]
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[ The Bookseller | 2011-12-16 00:00:00 UTC ]
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[ AllThingsD | 2011-12-16 00:00:00 UTC ]
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[ The Bookseller | 2011-12-16 00:00:00 UTC ]
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[ The Bookseller | 2011-12-14 00:00:00 UTC ]
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[ Folio Magazine | 2011-12-13 00:00:00 UTC ]
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[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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[ Publishers Weekly | 2011-12-09 00:00:00 UTC ]
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