With Retail Outlets Closed, Indie Magazines Band Together on Subscription Bundle

Unlike most mass-market magazine publishers, whose print books generally depend far more on subscriptions and advertising revenue than single-copy sales, the closures of newsstands, bookstores and other retail outlets stemming from shelter-in-place orders have robbed many independent, niche magazine publishers of a vital distribution channel. "A substantial number of our copy sales are from newsstand and other retail outlets," says Gemma Peckham, publisher and editor-in-chief at Executive Media Global, whose titles include ROVA and Oh Reader magazines. "With the closure of many Barnes & Noble outlets, as well as a number of other retail stores through which we distribute, our circulation has certainly dropped off. We are working on taking orders for our mags directly through our websites and we're pushing subscriptions to try to mitigate as much of that loss as possible." To further alleviate this disruption, Executive Media has identified a collaborative solution: a curated, subscription-based bundle of five niche magazines, all from different independent publishers, sold online and mailed to readers every two months. Branded as MagBox, the first box will be shipped in June, containing the latest issue of ROVA as well as Adventure Journal, Drift, Fifty Grande and Sandwich magazines. Ranging from $39.99 for a 12-month commitment up to $44.99 for a "pay as you go" subscription (a steep discount off the combined cover prices of each magazine, which average $15.99),... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-23 16:55:51 UTC ]
News tagged with: #create opportunities #direct mail #handle distribution #main focus #distribution channel #magazine publishing

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PRH to close French and German offices

Penguin Random House UK is to close its Penguin Benelux and France and Penguin Germany offices, putting up to six roles at risk of redundancy, as part of a restructure of its international and group companies’ sales teams. Continue reading at The Bookseller

[ The Bookseller | 2014-11-05 00:00:00 UTC ]
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From IPR License: Global Rights Scene Shifts East, Goes Indie

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[ Publishing Perspectives | 2014-11-05 00:00:00 UTC ]
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UK indies reveal plans for Patterson pledge money

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[ The Bookseller | 2014-11-04 00:00:00 UTC ]
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Diversion Books Launches Romance Retail App

E-book publisher Diversion Books has launched EverAfter, a bookstore app dedicated to romance titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-04 00:00:00 UTC ]
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Indie Comics: Easier To Build, Easier To Get On TV, And More Diverse Than Ever

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[ Fast Company | 2014-10-31 00:00:00 UTC ]
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A “Critical Moment” for Ebook Subscription Services

We need innovation, and Kindle Unlimited might not be publishers’ best option, argues 24symbols co-founder, Justo Hidalgo. The post A “Critical Moment” for Ebook Subscription Services appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-28 00:00:00 UTC ]
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Magazine Social Engagement in Three Charts

Socail engagements were healthy for magazine brands in September across Facebook, Twitter, Google+ and Instagram, especially when it came to epicurean, shelter/home and pop culture & celebrity interests. This, according to data compiled in sister publication min, using True Social Metrics,... Continue reading at Folio Magazine

[ Folio Magazine | 2014-10-27 00:00:00 UTC ]
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[ Advertising Age | 2014-10-24 00:00:00 UTC ]
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[ Publishers Weekly | 2014-10-23 00:00:00 UTC ]
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Beacon Hill Press Closing

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[ Publishers Weekly | 2014-10-22 00:00:00 UTC ]
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[ Publishers Weekly | 2014-10-21 00:00:00 UTC ]
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Lemony Snicket Rallies Support for Indie Bookstores

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[ Publishing Perspectives | 2014-10-20 00:00:00 UTC ]
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'Lemony Snicket' urges authors to connect with indie bookshops

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[ The Bookseller | 2014-10-17 00:00:00 UTC ]
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[ The Bookseller | 2014-10-17 00:00:00 UTC ]
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Martha Stewart Hands Off Magazines' Business Operations to Meredith

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[ Advertising Age | 2014-10-16 00:00:00 UTC ]
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[ Folio Magazine | 2014-10-15 00:00:00 UTC ]
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Indie Author Star Freethy Starts Print Imprint

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[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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[ PC World | 2014-10-02 00:00:00 UTC ]
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[ Publishers Weekly | 2014-10-01 00:00:00 UTC ]
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