With Retail Outlets Closed, Indie Magazines Band Together on Subscription Bundle

Unlike most mass-market magazine publishers, whose print books generally depend far more on subscriptions and advertising revenue than single-copy sales, the closures of newsstands, bookstores and other retail outlets stemming from shelter-in-place orders have robbed many independent, niche magazine publishers of a vital distribution channel. "A substantial number of our copy sales are from newsstand and other retail outlets," says Gemma Peckham, publisher and editor-in-chief at Executive Media Global, whose titles include ROVA and Oh Reader magazines. "With the closure of many Barnes & Noble outlets, as well as a number of other retail stores through which we distribute, our circulation has certainly dropped off. We are working on taking orders for our mags directly through our websites and we're pushing subscriptions to try to mitigate as much of that loss as possible." To further alleviate this disruption, Executive Media has identified a collaborative solution: a curated, subscription-based bundle of five niche magazines, all from different independent publishers, sold online and mailed to readers every two months. Branded as MagBox, the first box will be shipped in June, containing the latest issue of ROVA as well as Adventure Journal, Drift, Fifty Grande and Sandwich magazines. Ranging from $39.99 for a 12-month commitment up to $44.99 for a "pay as you go" subscription (a steep discount off the combined cover prices of each magazine, which average $15.99),... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-23 16:55:51 UTC ]
News tagged with: #create opportunities #direct mail #handle distribution #main focus #distribution channel #magazine publishing

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Indies First: What's happening at a bookstore near you?

Indies First, in which authors appear at independent bookstores and sometimes work as booksellers, will be happening again this year on Small Business Saturday. Take a look at who's signed up. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-11-25 00:00:00 UTC ]
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Jessica’s Biscuit Closes Online Operation

The cookbook specialty retailer was one of the first independent, niche online bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
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Elsevier offers DRM-free ebook-bundling through BitLit

Elsevier has become the latest publisher to partner with Vancouver start-up BitLit to offer discounted ebook editions of a part of its book catalog. Continue reading at The Bookseller

[ The Bookseller | 2014-11-21 00:00:00 UTC ]
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Former Belle & Sebastian band member signs YA deal

Hot Key Books has acquired two titles for teens from Stuart David, a founding member of the band Belle & Sebastian. Editor Naomi Colthurst bought world rights for Jackdaw and the Randoms and a further untitled Jackdaw book from agent Joanna Swainson at Hardman & Swainson. Bass player... Continue reading at The Bookseller

[ The Bookseller | 2014-11-20 00:00:00 UTC ]
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HarperCollins Tests Bundling Packs With Australian Booksellers

The Bookseller notes that HarperCollins Australia and Kobo have teamed with two indie Australian booksellers to sell print and digital titles together. The post HarperCollins Tests Bundling Packs With Australian Booksellers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-19 00:00:00 UTC ]
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To 'read' this fashion magazine, you'll need a smartphone app

Persona is one of the latest fashion magazines in Tokyo. It’s printed on heavy stock paper and is full of photos of models and clothing. The only thing missing is text.You “read” Persona with a smartphone camera.An app recognizes the images, queries a cloud database and then downloads related... Continue reading at PC World

[ PC World | 2014-11-19 00:00:00 UTC ]
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Scribner Launches Online Magazine

The new consumer website will feature contributions from Scribner authors and editors, as well as from other Simon & Schuster imprints. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-19 00:00:00 UTC ]
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Three magazine publishers winning at Instagram

Instagram as a platform may not be the biggest traffic driver, but magazines publishers finding unique ways of using it to push their brands. The post Three magazine publishers winning at Instagram appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-11-17 00:00:00 UTC ]
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This woman is Hearst Magazines’ secret digital weapon

Kate Lewis is a print veteran, but she may be Hearst's savior in its bid to boost its digital business. The post This woman is Hearst Magazines’ secret digital weapon appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-11-17 00:00:00 UTC ]
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Tom Weldon: 'Book readers don't want subscription'

Penguin Random House's c.e.o. Tom Weldon has said the company will not be exploring subscription, as he is not convinced it is what readers want. Weldon, in conversation with The Bookseller's editor Philip Jones at today's FutureBook conference, said PRH UK is betting on three things for the... Continue reading at The Bookseller

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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How America’s Oldest Magazines Are Modernizing (And Monetizing) Their Archives

TIME launched its digital archive, "The Vault," on Wednesday, but it's not the only magazine to look to its past for new content, more inventory and increased value for subscribers. Through bundles, tiered subscription models or one-off purchases, titles are able t Continue reading at Folio Magazine

[ Folio Magazine | 2014-11-14 00:00:00 UTC ]
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Head of Print and Digital Sales at Time Magazine to Exit

Moritz Loew, VP-sales and marketing at Time Inc. and a key architect of Time.com's ambitious redesign this year, is leaving the company, Ad Age has learned. His last day is Friday.A veteran of the digital media world, Mr. Loew led U.S. ad sales for Time magazine in both print and digital. Jed... Continue reading at Advertising Age

[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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Amazon, Indies, Barnes & Noble Unite for E-tax Fairness

Advocates for Internet sales taxes, which include both the American Booksellers Association and Amazon, sent a letter urging Congress to act. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-13 00:00:00 UTC ]
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B&N Starts Holiday Bundling Program

Barnes & Noble has created B&N Sync Up, a program that will allow customers to buy selected paperbacks and receive the digital edition for $4.99. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
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Storyplayr: Kid’s Ebook Subscriptions for France

French digital entrepreneurs have launched Storyplayr, a children’s ebook library for 3-8-year-olds. The post Storyplayr: Kid’s Ebook Subscriptions for France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-11 00:00:00 UTC ]
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Slightly Foxed wins Vintage Indie of the Year

London’s Slightly Foxed has been named Vintage Independent Bookshop of the Year for 2014, winning £1,000. The shop, in Gloucester Road SW7, impressed judges with its “brilliantly conceived events”, including a vintage wine and Vintage literature evening, and a phantom book group, where people... Continue reading at The Bookseller

[ The Bookseller | 2014-11-07 00:00:00 UTC ]
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Regionals 2014: The Indie Moment

Attendees at all eight regional bookseller association conferences this fall were optimistic, due in part to the fact that some regions saw the same level of membership increases as the ABA. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-07 00:00:00 UTC ]
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New York Magazine digs into Hawaii media owner Pierre Omidyar, Civil Beat digs on buying nice things

New York Magazine has just come out with an in-depth profile of the intensely private Honolulu resident Pierre Omidyar. It quickly gets beyond the basics—"the programmer who created eBay, is one of America's richest men, a 47-year-old philanthropist intent on giving away the fortune he made when... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-11-07 00:00:00 UTC ]
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Scribd adds 30,000 audiobooks to its subscription service

Scribd's ebook subscription service seems to be making some inroads on Amazon's turf, and now the company is looking to take a swipe at Audible's lunch. From today, subscribers will be able to access a library of 30,000 audiobook titles that include... Continue reading at Engadget

[ Engadget | 2014-11-07 00:00:00 UTC ]
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Nod for Foyles at Retail Week awards

Foyles is a finalist in the Customer Innovation of the Year category at the Oracle Retail Week Awards.   The retailer is shortlisted for its "digital shopping service" Foyles Book Search . Continue reading at The Bookseller

[ The Bookseller | 2014-11-06 00:00:00 UTC ]
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