With other social platforms ‘maxed out,’ InStyle magazine focuses on Pinterest

Earlier this month, InStyle launched its first sweepstakes in partnership with Pinterest. The spring-themed contest is part of the magazine's push to focus on the platform, as it's the only one whose followers continue to grow, 22 percent year over year. "Our other social platforms are maxed out,” said Angela Matusik, InStyle’s executive director of digital. For publishers, Pinterest provides a "slow burn" of traffic for evergreen content, a reprieve from the competition to share newsworthy posts the fastest on Facebook and Twitter. The post With other social platforms ‘maxed out,’ InStyle magazine focuses on Pinterest appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-25 00:00:00 UTC ]
News tagged with: #pinterest appeared #social platforms #slow burn #evergreen content

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Daily-deal sites offer magazines circulation growth

Daily-deal sites like Groupon have proved a challenge for restaurants that can't handle the influx of hundreds of customers redeeming deals all at once. Publishing companies, however, are built to scale their audience as needed. For the past two years, there's been a healthy amount of debate—and... Continue reading at Crains New York

[ Crains New York | 2012-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology review #monetize content #higher rate


A view from the top: Magazine leaders give their take on the ABCs

The latest figures from the Audit Bureau of Circulations for the last six months of 2011once again highlight the challenges facing traditional publishers in the digital era. The business - in the UK at least - is not for the faint hearted, but it remains full of opportunities. Continue reading at Media Week

[ Media Week | 2012-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest figures #audit bureau #digital era


MAGAZINE ABCs: Soap titles sink in TV listings sector

The circulations of IPC's Soaplife and Hearst Magazines' Inside Soap have fallen significantly year on year, although the majority of TV titles avoided large declines, according to the July to December 2011 magazine ABC figures. Continue reading at Media Week

[ Media Week | 2012-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine abcs #hearst magazines


Building Buzz with Social Media

These days it doesn’t take long to change the face of marketing. According to Tom Dean, senior marketing director in the trade book division at Zondervan, “The game has changed dramatically in the past 18 to 24 months.” That change comes thanks to the power of social spaces that allow authors to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #changed dramatically #direct contact


Celsius to Showcase Open Platform Publishing Solution at NENPA 2012 Tradeshow

Falmouth, ME (February 8, 2012) — CelsiusTechnology Group, a leader in open platform, multichannel publishing solutions for the print media industry, today announced its plans for the New England Newspaper & Press Association (NEN ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-08 00:00:00 UTC ]
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Has Social Media Made Search-Driven Publishing Less Relevant?

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000... Continue reading at AdWeek

[ AdWeek | 2012-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #necessarily viewed #selling point #horizon media #founders left #team monitors #fans react #specific characters #smart strategy


Has Social Media Made Search-Driven Publishing Irrelevant?

The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000... Continue reading at AdWeek

[ AdWeek | 2012-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #necessarily viewed #selling point #horizon media #founders left #team monitors #fans react #specific characters #smart strategy


Browns launches ebook platform

Book supplier Browns Books for Students is to launch an ebook platform especially for schools... Continue reading at The Bookseller

[ The Bookseller | 2012-02-03 00:00:00 UTC ]
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PLR shows focus on crime and kids

Crime and thriller authors, almost all American, make up every one of the top 10 most borrowed... Continue reading at The Bookseller

[ The Bookseller | 2012-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thriller authors


Bloomberg to Launch Luxury Lifestyle Magazine

Users of the Bloomberg Terminal are among the richest demographic in the world, and advertisers will soon be able to reach them via a new luxury lifestyle magazine. The first issue of Bloomberg Pursuits launches next month and will reach most of the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-27 00:00:00 UTC ]
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Polar Mobile Raises $6 Million For HTML5-Based Publishing Platform, MediaEverywhere

Polar Mobile, a digital media platform provider that builds apps for some of the biggest media companies, today announced it has secured an additional $6 million in funding. The new round, led by growth equity firm Georgian Partners, joins more than ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-23 00:00:00 UTC ]
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Magazines and Newspapers Need to Build Better Apps

While it is still early in the migration process, Apple's iPad and other tablets appear to be a very good thing for the publishing industry, allowing publishers to monetize their content while avoiding the printing and distribution costs associat ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good thing #publishing industry #allowing publishers


Faber's Ellis to join Literary Platform

Joanna Ellis, former marketing director at Faber, is to join The Literary Platform as associate... Continue reading at The Bookseller

[ The Bookseller | 2012-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing director #literary platform


Medialets Launches Invite-Only Buying Platform for Mobile

Mobile rich media ad platform Medialets is getting into the matchmaking business. In an announcement today, the New York-based company said it is launching Medialets Private Marketplace, an invitation-only buying platform to connect advertisers with the Web’s top mobile publishers. Unlike an ad... Continue reading at AdWeek

[ AdWeek | 2012-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rich media #cbs news


Stephen Fry to judge Literary Platform comp

TV presenter Stephen Fry is to judge an international competition, launched by literature and... Continue reading at The Bookseller

[ The Bookseller | 2012-01-10 00:00:00 UTC ]
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Bangor Metro Regional Magazine to be Sold to Private Investors

Bangor Metro, a six-year old business, lifestyle and opinion magazine serving the Bangor, Maine region, will be sold next month to a group of investors within the city—principally Jack Cashman of Cashman Asset Management, a long-time Bangor businessman. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-05 00:00:00 UTC ]
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Meredith Acquires FamilyFun Magazine from Disney Publishing Worldwide

Meredith Corporation is acquiring the assets of Disney Publishing Worldwide’s FamilyFun. Beginning in March 2012, FamilyFun and its associated special interest publications, as well as Toyhopper and other magazine apps, will be published by Meredith. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #meredith corporation #magazine apps


Chinese e-tailer Dangdang launches ebook platform

China's biggest online book retailer Dangdang has launched its ebook platform in China, with... Continue reading at The Bookseller

[ The Bookseller | 2011-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook platform


Inc. Partners with E-Commerce Platform RapidBuyr

Inc. magazine is one of the latest publishers to enter the booming e-commerce space through its partnership with RapidBuyr, a daily online deals service geared toward small and medium-sized businesses. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-21 00:00:00 UTC ]
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Magazine Launches Up 23.8 Percent in 2011

The number of magazines launched in 2011 jumped 23.8 percent, from 193 to 239, compared to 2010, according to magazine database Mediafinder.com. Meanwhile, the number of closures fell 13.6 percent, from 176 in 2010 to 152 this year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-15 00:00:00 UTC ]
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