When Questex, the Newton, Mass.-based publisher and event producer, was acquired by MidOcean partners in September of last year, several of its newly appointed leaders immediately saw potential in the company’s brands, products and markets, but also recognized the siloization that was occurring. One of the first missions that Paul Miller says he worked to achieve after stepping into the CEO role following the sale, was to “make sense of what we have” by listening to what the clients, employees and markets were reporting, and then use that information to streamline communication and accelerate growth. “In the first few months here, the phrases that I heard in 95% of my meetings with customers were, ‘Wow, I never knew you did that’ or ‘Wow, I never knew that was a Questex product,’” Miller says. “It was kind of staring at us in the face when we first walked in the door. We had a bunch of businesses that were running quite independently and what we saw from a market-facing perspective was a really good reason for bringing them together.” It was then an outside-in approach of taking that client feedback and market research and applying it to the company’s structure in a way that would accelerate the collaboration and learning between brands and divisions. “We saw that in three of our verticals—beauty, travel and hospitality—there is a connection to those markets and we don’t have to run them as silos,” says Miller, explaining that hotel owners, for example, might also be... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-23 00:00:00 UTC ]
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In India, reading local authors in many local languages is thriving, making translation a crucial strategy for Indian publishers to widen their reach within the country. The post For Success in India, Look to Local Authors and Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-25 00:00:00 UTC ]
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Indie booksellers have reported that Civilised Saturday was a "fantastic success" with many vowing to hold the event again next year. Continue reading at The Bookseller
[ The Bookseller | 2015-12-01 00:00:00 UTC ]
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Headline communications director Georgina Moore offers 10 tips for publishers promoting new titles and seeking Twitter success. Continue reading at The Bookseller
[ The Bookseller | 2015-11-24 00:00:00 UTC ]
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The 41-year-old Charis Books and More bookstore, one of approximately a dozen remaining feminist bookstores in the U.S., has put its building up for sale. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-17 00:00:00 UTC ]
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Sales were up by an average of 30% during this year’s Books Are My Bag celebration, making 2015 the “most successful” year for the campaign yet. Continue reading at The Bookseller
[ The Bookseller | 2015-10-28 00:00:00 UTC ]
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Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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"The gold rush is over," writes Auckland-based author Gary McLaren, seeing it as a natural market phenomenon that, "the supply of new books was eventually going to exceed demand" in digital publishing. Continue reading at The Bookseller
[ The Bookseller | 2015-10-13 00:00:00 UTC ]
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Waterstones has said its 'Buy Books For Syria' campaign has already been a “great success” after first few days. While the company could not yet give sales figures for how many titles customers had been bought under the appeal, Sandra Taylor, head of PR and events at Waterstones, said it... Continue reading at The Bookseller
[ The Bookseller | 2015-10-06 00:00:00 UTC ]
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We Go to the Gallery, a Peter and Jane-style satire of modern art, won Miriam Elia fans around the world – and a legal warning from Penguin. But that hasn’t stopped the artist-provocateur and her new imprint, Dung BeetleWhen Miriam Elia released a small book lampooning the art world, she might... Continue reading at The Guardian
[ The Guardian | 2015-09-22 00:00:00 UTC ]
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The three successful candidates from HarperCollins' 2015 Graduate Scheme are to begin their placements at the business. Lily Cooper, Ralph Barker and Jordan Mulligan are beginning paid 18-month placements at HarperCollins, taking in different aspects of the business, including editorial,... Continue reading at The Bookseller
[ The Bookseller | 2015-09-18 00:00:00 UTC ]
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A simple WordPress blog named #NoHaceFaltaPapel didn’t exist a year ago. Well now it’s a publishing company whose El Español is responsible for the largest crowdfunding campaign for journalism to date. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-26 00:00:00 UTC ]
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After the sale to the Hachette Book Group was called off last year, employees at the Perseus Books Group rallied to deliver record sales, CEO David Steinberger wrote in its annual letter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-18 00:00:00 UTC ]
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LinkedIn’s latest eBook illuminates what thought leadership is and why your company needs a solid strategy in place. Among the crucial topics it covers is the difference between the three main types of thought leadership. It also offers real-world examples of companies that are building... Continue reading at Digiday
[ Digiday | 2015-08-07 00:00:00 UTC ]
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Chad Post of Open Letter Books explains how leveraging social networks for media amplification is now a key to small press marketing success. The post Book Media Amplification is Key to Small Press Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-29 00:00:00 UTC ]
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Big successes in the publishing industry come in threes…or fours, fives, and sixes. Serialisation is a key factor in developing brands and launching star authors such as JK Rowling and George RR Martin. Publishing a series means each successive book accumulates a larger readership (propagated... Continue reading at The Bookseller
[ The Bookseller | 2015-07-24 00:00:00 UTC ]
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We're actively seeking great stories about leadership, European and Asian publishing, rights, education and any tied to the 2015 Frankfurt Book Fair. The post PP Call for Stories: Leadership, Europe, Asia and Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-16 00:00:00 UTC ]
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ICM Partners announced that it has entered into a succession plan with the Helen Brann Agency, a literary agency owned and founded by Helen Brann, Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
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In this exclusive preview of the short story collection 'Dressing,' we present a complete short story by acclaimed cartoonist Michael DeForge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-01 00:00:00 UTC ]
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In partnership with AdvantageCS, Folio: surveyed more than 100 publishers on their Web store efforts. The post Finding Success With Online Stores appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-25 00:00:00 UTC ]
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Lori Nelson Spielman, an American author, has written books that became global bestsellers — just not in the USA. How should authors measure success? The post How Do Writers Measure Success in Global Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-04 00:00:00 UTC ]
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