What's the point of the Digital Content NewFronts?Although they were inspired by TV's annual upfronts bazaar for ad time in the new season, and some buyers stake out some inventory after they see presentations by digital video publishers, the NewFronts haven't become an upfronts-style marketplace.The dog-and-pony nature of the upfronts make sense for traditional broadcasters because TV has one thing digital does not: scarcity. The upfronts are essentially a futures market where buyers purchase ad time in advance. Missing out on the negotiations could mean paying much more for airtime later. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-16 00:00:00 UTC ]
Hutchinson has acquired a new book from "wellness pioneers" Nadia Narain and Katia Narain Phillips, entitled Rituals for Every Day. Continue reading at The Bookseller
[ The Bookseller | 2018-02-02 00:00:00 UTC ]
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Raymond Chandler, the crime novelist, in 1946. One of his short stories, “It’s All Right — He Only Died,” was recently discovered and published by Strand Magazine, a literary quarterly. Continue reading at The New York Times
[ The New York Times | 2017-11-22 00:00:00 UTC ]
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In an effort to spread a message of hope, Sarah Galvin, co-owner of The Bookstore Plus in Lake Placid, N.Y., has begun donating copies of R.J. Palacio's novel to customers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-17 00:00:00 UTC ]
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Pan Macmillan wellness imprint Bluebird publicly shared its plans for a "kinder, more caring and even more delicious" 2018 at a bash in central London attended by authors Joe Wicks, Annabel Karmel and Natasha Devon, among others. Continue reading at The Bookseller
[ The Bookseller | 2017-09-16 00:00:00 UTC ]
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Orion Spring is publishing The Self-Care Project by Jayne Hardy, founder of social enterprise The Blurt Foundation, an online community designed to help those affected by depression. Continue reading at The Bookseller
[ The Bookseller | 2017-09-06 00:00:00 UTC ]
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Facebook’s Mark Zuckerberg supports the Deferred Action for Childhood Arrivals (DACA) program. He published a note late Wednesday, joining other business leaders in asking President Trump and Congress to protect from deportation those qualified undocumented immigrants who came to the U.S. as... Continue reading at Fast Company
[ Fast Company | 2017-09-01 00:00:00 UTC ]
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Octopus imprint Aster has bought a book on self-care by psychologist, yoga teacher and personal trainer Suzy Reading, one of the latest in a slew of book signings in the wellness trend. Continue reading at The Bookseller
[ The Bookseller | 2017-08-31 00:00:00 UTC ]
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From Matt Haig’s How to Stop Time to Gail Honeyman’s Eleanor Oliphant is Completely Fine, the empathetic literature inspired by a year of tragedies, political upheaval and economic uncertaintyA bruising year dominated by political and economic uncertainty, terrorism and tragedy has, publishers... Continue reading at The Guardian
[ The Guardian | 2017-08-02 00:00:00 UTC ]
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Anyone who saw the movie “Born on the Fourth of July” knows about Ron Kovic, played by Tom Cruise. Marine Sgt. Kovic was shot in Vietnam and paralyzed from the chest down. The gung-ho warrior-turned-war protester, who co-wrote the screenplay based on his memoir, has used a wheelchair for 49... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-05-08 00:00:00 UTC ]
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DAY 1NEWFRONTS FATIGUE SET IN EARLY, after the annual two-week showcase for digital video began with a two-hour pitch to advertisers by The New York Times. The Times paraded out its journalists the way other digital publishers might tout their social influencers as #NewFronts became a trending... Continue reading at Advertising Age
[ Advertising Age | 2017-05-05 00:00:00 UTC ]
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It took about 30 seconds after the opening montage at Cond Nast's NewFronts presentation on Tuesday for the publisher to take advantage of the mess in digital media."Fake news, alternatives facts, fraud, non-brand-safe content," chief business officer Jim Norton told the crowd at Cipriani 25 in... Continue reading at Advertising Age
[ Advertising Age | 2017-05-03 00:00:00 UTC ]
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One theme of this year's NewFronts: publishers pitching themselves as the "brand-safe" alternatives to YouTube and Facebook. The post NewFronts publishers see an opening with recent YouTube, Facebook ad crises appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-01 00:00:00 UTC ]
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It didn't take long to get NewFronts fatigue. The New York Times kicked off the two weeks of presentations with a more-than-two-hour pitch to agency executives and marketers parading its journalists in the way other digital publishers might show off their social influencers.Typically one of the... Continue reading at Advertising Age
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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Bloomsbury has won a “hard-fought” auction for Somebody That I Used to Know by Wendy Mitchell, an NHS worker who was diagnosed with Young-Onset Dementia aged 58. Continue reading at The Bookseller
[ The Bookseller | 2017-03-17 00:00:00 UTC ]
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For the first time, Twitter is planning to participate in the Interactive Advertising Bureau's 2017 Digital Content NewFronts, giving the social platform a chance to showcase its live video and and other content offerings to marketers in New York. Dozens of major digital publishers and platforms... Continue reading at AdWeek
[ AdWeek | 2017-03-16 00:00:00 UTC ]
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Transworld has bought UK and Commonwealth rights to In Shock by US critical care doctor Rana Awdish, an account of Awdish’s near-death experience and her transition from doctor to patient. Continue reading at The Bookseller
[ The Bookseller | 2017-03-14 00:00:00 UTC ]
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TV networks and digital publishers are gearing up for their annual pitches to media buyers and marketers on upcoming programming and ad products, but it appears there will be far fewer glitzy presentations and parties than in years past.Nickelodeon will kick things off in March, but parent... Continue reading at Advertising Age
[ Advertising Age | 2017-02-24 00:00:00 UTC ]
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Connect Books’ parent company has sold off one of its businesses for a value of £64.4m. Continue reading at The Bookseller
[ The Bookseller | 2017-02-08 00:00:00 UTC ]
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Hachette Children’s Group has bought the publishing rights to the Care Bears brand. Continue reading at The Bookseller
[ The Bookseller | 2017-01-07 00:00:00 UTC ]
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Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12. Participants range from publishing stalwarts like The New York... Continue reading at AdWeek
[ AdWeek | 2016-12-14 00:00:00 UTC ]
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