What's the point of the Digital Content NewFronts?Although they were inspired by TV's annual upfronts bazaar for ad time in the new season, and some buyers stake out some inventory after they see presentations by digital video publishers, the NewFronts haven't become an upfronts-style marketplace.The dog-and-pony nature of the upfronts make sense for traditional broadcasters because TV has one thing digital does not: scarcity. The upfronts are essentially a futures market where buyers purchase ad time in advance. Missing out on the negotiations could mean paying much more for airtime later. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-16 00:00:00 UTC ]
Charlie Mackesy’s “The Boy, the Mole, the Fox and the Horse” began as a beloved Instagram account. Continue reading at The Washington Post
[ The Washington Post | 2020-01-15 13:00:00 UTC ]
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The best-selling author of thrillers for adults and the ‘Ordinary People’ series for children translates his books to a new animated series. Little adventurers and history buffs will soon get the chance to travel back in time and meet some of the world’s most inspiring historical figures—when... Continue reading at Fast Company
[ Fast Company | 2019-11-11 08:00:28 UTC ]
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Arthur Kleinman describes the challenges of caring for his wife after her Alzheimer’s diagnosis. Continue reading at The Washington Post
[ The Washington Post | 2019-11-08 13:53:36 UTC ]
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The first of its kind: a new-baby book that lovingly reflects the trans experience, from an #OwnVoices author. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-05 13:08:16 UTC ]
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In Emma Steinkellner’s graphic novel “The Okay Witch,” a teenager descended from famous witches faces bigotry, not to mention her mother’s opposition. Continue reading at The New York Times
[ The New York Times | 2019-10-25 11:00:00 UTC ]
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Leicester County Council has published the UK’s first storybook written by children in care. Continue reading at The Bookseller
[ The Bookseller | 2019-10-07 20:29:02 UTC ]
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Jonathan Safran Foer warns that people must start believing in the danger of climate change. Continue reading at The Washington Post
[ The Washington Post | 2019-10-04 02:50:48 UTC ]
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His latest book looks at society’s long history of getting it wrong when it comes to judging people. Continue reading at The New York Times
[ The New York Times | 2019-09-10 09:00:11 UTC ]
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Maggie Paxson describes a town’s legacy of aiding strangers, in World War II and today. Continue reading at The Washington Post
[ The Washington Post | 2019-08-23 12:36:20 UTC ]
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Tope Folarin’s debut novel is all at once a search for identity, an immigrant story, and a bildungsroman. A Particular Kind of Black Man follows Tunde Akintola, a Nigerian American in a small town in Utah. Torn between the culture of his Nigerian parents, and the white Mormon culture of Utah,... Continue reading at Electric Literature
[ Electric Literature | 2019-08-21 11:00:12 UTC ]
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The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at AdWeek
[ AdWeek | 2019-08-08 15:34:45 UTC ]
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The Blunt Instrument is an advice column for writers. If you need tough advice for a writing problem, send your question to [email protected]. For early access to Blunt Instrument columns, plus a special subscriber-only edition every other month, become a supporter of Electric... Continue reading at Electric Literature
[ Electric Literature | 2019-07-30 11:00:37 UTC ]
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He was a leading magazine and book editor who found his own measure of fame with “Bettyville,” in which he also delved into growing up gay in a small town. Continue reading at The New York Times
[ The New York Times | 2019-07-22 22:58:23 UTC ]
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SAMANTA SCHWEBLIN’S COLLECTION of short stories Mouthful of Birds opens bleakly: When she reaches the road, Felicity understands her fate. He has not waited for her, and, as if the past were a tangible thing, she thinks she can still see the weak reddish glow of the car’s taillights fading on... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-07-10 17:00:00 UTC ]
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A new book, “Anne Frank: The Collected Works,” includes previously unpublished letters Anne Frank wrote to her grandmother as the Nazis made their way across Europe. Continue reading at The Washington Post
[ The Washington Post | 2019-06-25 16:27:15 UTC ]
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Books are a go-to gift for Father's Day, but if you rely on chain bookstore displays, you'll probably find a lot of the same things: cookbooks with recipes for grilling obscenely large hunks of meat, ghostwritten memoirs by pro athletes, and techno-thrillers featuring very long descriptions of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-11 17:32:01 UTC ]
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Books are a go-to gift for Father's Day, but if you rely on chain bookstore displays, you'll probably find a lot of the same things: cookbooks with recipes for grilling obscenely large hunks of meat, ghostwritten memoirs by pro athletes, and techno-thrillers featuring very long descriptions... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-11 17:30:00 UTC ]
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The new IPA-Dubai Cares partnership provides close to $1 million for efforts ‘to address pressing African publishing ecosystem challenges.' The post International Publishers Association Partners With UAE’s Dubai Cares on African Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-20 21:34:57 UTC ]
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PEN World Voices marks 15 years of hosting literary events with a human rights focus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-17 04:00:00 UTC ]
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The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale. They are the same themes that will likely dominate the upfronts later this month, when TV networks pitch their new programming and ad... Continue reading at Advertising Age
[ Advertising Age | 2019-05-04 00:00:00 UTC ]
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