What's the point of the Digital Content NewFronts?Although they were inspired by TV's annual upfronts bazaar for ad time in the new season, and some buyers stake out some inventory after they see presentations by digital video publishers, the NewFronts haven't become an upfronts-style marketplace.The dog-and-pony nature of the upfronts make sense for traditional broadcasters because TV has one thing digital does not: scarcity. The upfronts are essentially a futures market where buyers purchase ad time in advance. Missing out on the negotiations could mean paying much more for airtime later. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-16 00:00:00 UTC ]
Natalie Jenner’s debut novel is no Jane Austen work, but it does offer plenty of delights. Continue reading at The Washington Post
[ The Washington Post | 2020-06-09 16:11:41 UTC ]
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“The Dragons, the Giant, the Women” is a migration memoir of separations, relocations and reunions. Continue reading at The New York Times
[ The New York Times | 2020-06-02 09:00:08 UTC ]
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This year's Digital Content NewFronts will get down to the nitty gritty with former HQ Trivia host Scott Rogowsky, whom the Interactive Advertising Bureau has tapped to serve as the annual event's first-ever virtual emcee. Beginning with the first day of this year's NewFronts, slated to kick off... Continue reading at AdWeek
[ AdWeek | 2020-06-01 14:00:16 UTC ]
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HarperNonFiction has netted a “one-of-a-kind” book from former goalkeeper Neville Southall, exploring mental health in the modern game. Continue reading at The Bookseller
[ The Bookseller | 2020-05-28 14:42:12 UTC ]
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Author Michael Rosen has been moved out of intensive care, his family has reported. The children’s writer has spent 47 days in hospital after exhibiting symptoms of Covid-19. Continue reading at The Bookseller
[ The Bookseller | 2020-05-25 14:30:05 UTC ]
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Every year, Girls Write Now provides the opportunity for mentees to be published in a book form; in recent years, the print edition has been produced by Dutton, and the digital edition by the Feminist Press. Taking Our Place in History: The Girls Write Now 2020 Anthology invites you to witness... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-20 08:47:16 UTC ]
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The International Publishers Association's African Publishing Innovation Fund with Dubai Cares is preparing a pandemic-year round of new bursaries. The post IPA and Dubai Cares Announce Aid for African Remote Learning Efforts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-30 14:40:20 UTC ]
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“Many” requests have been made by publishers about the possibility of delaying payments to authors to help improve cashflow in the difficult circumstances caused by Covid-19, it has emerged. Continue reading at The Bookseller
[ The Bookseller | 2020-04-20 15:49:24 UTC ]
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As small businesses around the country await funds from the landmark “Coronavirus Aid, Relief, and Economic Security Act,” indie publishers and booksellers are having mixed experiences trying to secure this financial lifeline. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-20 04:00:00 UTC ]
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In ‘Human(Kind)’ Ashlee Eiland draws on her experiences as a black woman as well as her extensive Biblical knowledge to advocate for a radical kindness and unity that can appeal to people from all backgrounds and from across the aisle. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
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Yet another company has pulled out of June's postponed Digital Content NewFronts. Meredith, the magazine publisher with publications that include People, Better Homes & Gardens and Allrecipes, will not court advertisers with a NewFronts presentation this year due to the "current climate,"... Continue reading at AdWeek
[ AdWeek | 2020-04-14 17:34:21 UTC ]
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Mary Pauline Lowry’s novel follows an Austin woman grappling with her changing city. Continue reading at The Washington Post
[ The Washington Post | 2020-04-05 13:00:00 UTC ]
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Two West Coast booksellers have found success with custom care packages during Covid-19 closures, shipping books, gifts, and cards to customers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-27 04:00:00 UTC ]
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What are the largest health care IT companies in Nashville? We ranked Nashville's health care IT companies by number of local-area IT employees. To view the top five and see which one tops the List, check out the slideshow with this story. For the rest of Nashville's top health care IT... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-03-16 11:50:29 UTC ]
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Boy do we need it. Lady Gaga and her organization, the Born This Way Foundation, have announced that they’ll be publishing an anthology later this year called Channel Kindness: Stories of Kindness and Community. All of the anthology’s authors are contributors to the Born This Way Channel... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-12 19:33:17 UTC ]
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Just two weeks ago, the International Advertising Bureau had deemed this year's Digital Content NewFronts the "new NewFronts." Indeed, the 2020 slate is going to be very different--just not the way the IAB had initially intended. The spread of the novel coronavirus, which the World Health... Continue reading at AdWeek
[ AdWeek | 2020-03-11 20:24:39 UTC ]
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YouTube's Brandcast, an annual presentation for advertisers that is part of the Interactive Advertising Bureau's NewFronts in New York, will stream over YouTube instead of the traditional in-person event this year, the company said today. The news comes amid growing coronavirus concerns, which... Continue reading at AdWeek
[ AdWeek | 2020-03-11 16:37:06 UTC ]
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As fears over the coronavirus outbreak continue to affect events and conferences in and out of the U.S., the Interactive Advertising Bureau is preparing for a virtual NewFronts season. Events and company presenters for this year's Digital Content NewFronts--slated to take place April 27-May 6 in... Continue reading at AdWeek
[ AdWeek | 2020-03-11 14:48:44 UTC ]
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[caption id="attachment_162389" align="alignright" width="270"] John Yedinak[/caption] John Yedinak, CEO of Aging Media Network, jokingly refers to himself as a college dropout who went to work with his “really smart brother,” George, to try and make his own business work. Yet the company the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-10 15:10:55 UTC ]
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Lady Gaga’s foundation has signed a global deal with Macmillan for a “vital” book of inspirational stories by young people and “notes of empowerment” from the singer herself. Continue reading at The Bookseller
[ The Bookseller | 2020-03-09 16:12:04 UTC ]
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