Why You Should (Kind of) Care About the NewFronts

What's the point of the Digital Content NewFronts?Although they were inspired by TV's annual upfronts bazaar for ad time in the new season, and some buyers stake out some inventory after they see presentations by digital video publishers, the NewFronts haven't become an upfronts-style marketplace.The dog-and-pony nature of the upfronts make sense for traditional broadcasters because TV has one thing digital does not: scarcity. The upfronts are essentially a futures market where buyers purchase ad time in advance. Missing out on the negotiations could mean paying much more for airtime later. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-16 00:00:00 UTC ]

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‘The Jane Austen Society’ will especially delight the kinds of Austen fans who can recite ‘Persuasion’ from memory

Natalie Jenner’s debut novel is no Jane Austen work, but it does offer plenty of delights. Continue reading at The Washington Post

[ The Washington Post | 2020-06-09 16:11:41 UTC ]
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Wayétu Moore Escapes a Civil War in Liberia. In America, She Encounters a New Kind of Danger.

“The Dragons, the Giant, the Women” is a migration memoir of separations, relocations and reunions. Continue reading at The New York Times

[ The New York Times | 2020-06-02 09:00:08 UTC ]
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IAB Snags HQ Trivia Alum Scott Rogowsky as Host of Virtual NewFronts Week

This year's Digital Content NewFronts will get down to the nitty gritty with former HQ Trivia host Scott Rogowsky, whom the Interactive Advertising Bureau has tapped to serve as the annual event's first-ever virtual emcee. Beginning with the first day of this year's NewFronts, slated to kick off... Continue reading at AdWeek

[ AdWeek | 2020-06-01 14:00:16 UTC ]
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HarperNonFiction nets 'one of a kind' Neville Southall book

HarperNonFiction has netted a “one-of-a-kind” book from former goalkeeper Neville Southall, exploring mental health in the modern game. Continue reading at The Bookseller

[ The Bookseller | 2020-05-28 14:42:12 UTC ]
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Rosen out of intensive care after 47 days

Author Michael Rosen has been moved out of intensive care, his family has reported. The children’s writer has spent 47 days in hospital after exhibiting symptoms of Covid-19. Continue reading at The Bookseller

[ The Bookseller | 2020-05-25 14:30:05 UTC ]
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Mekkiayah Jacobs: New York City Needs to Care For Its Homeless

Every year, Girls Write Now provides the opportunity for mentees to be published in a book form; in recent years, the print edition has been produced by Dutton, and the digital edition by the Feminist Press. Taking Our Place in History: The Girls Write Now 2020 Anthology invites you to witness... Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-20 08:47:16 UTC ]
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IPA and Dubai Cares Announce Aid for African Remote Learning Efforts

The International Publishers Association's African Publishing Innovation Fund with Dubai Cares is preparing a pandemic-year round of new bursaries. The post IPA and Dubai Cares Announce Aid for African Remote Learning Efforts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-30 14:40:20 UTC ]
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Agents warn publishers to 'think carefully' on delaying author payments

“Many” requests have been made by publishers about the possibility of delaying payments to authors to help improve cashflow in the difficult circumstances caused by Covid-19, it has emerged. Continue reading at The Bookseller

[ The Bookseller | 2020-04-20 15:49:24 UTC ]
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Indie Publishers, Booksellers Waiting for CARES Act Relief

As small businesses around the country await funds from the landmark “Coronavirus Aid, Relief, and Economic Security Act,” indie publishers and booksellers are having mixed experiences trying to secure this financial lifeline. Continue reading at Publishers Weekly

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Radical Kindness: PW talks with Ashlee Eiland

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[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
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Meredith Is Latest Presenter to Drop Out of Postponed NewFronts Week

Yet another company has pulled out of June's postponed Digital Content NewFronts. Meredith, the magazine publisher with publications that include People, Better Homes & Gardens and Allrecipes, will not court advertisers with a NewFronts presentation this year due to the "current climate,"... Continue reading at AdWeek

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‘The Roxy Letters’ is just the kind of comic novel we need right now

Mary Pauline Lowry’s novel follows an Austin woman grappling with her changing city. Continue reading at The Washington Post

[ The Washington Post | 2020-04-05 13:00:00 UTC ]
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Care Packages Help Bookstores Amid Covid-19 Closures

Two West Coast booksellers have found success with custom care packages during Covid-19 closures, shipping books, gifts, and cards to customers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-27 04:00:00 UTC ]
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Top of The List: Health care IT companies

What are the largest health care IT companies in Nashville? We ranked Nashville's health care IT companies by number of local-area IT employees. To view the top five and see which one tops the List, check out the slideshow with this story. For the rest of Nashville's top health care IT... Continue reading at Silicon Valley Business Journal

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Lady Gaga’s organization is publishing an anthology about kindness.

Boy do we need it. Lady Gaga and her organization, the Born This Way Foundation, have announced that they’ll be publishing an anthology later this year called Channel Kindness: Stories of Kindness and Community.  All of the anthology’s authors are contributors to the Born This Way Channel... Continue reading at Literrary Hub

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Twitter, Meredith Are Latest NewFronts Participants Moving to Digital-Only Presentations

Just two weeks ago, the International Advertising Bureau had deemed this year's Digital Content NewFronts the "new NewFronts." Indeed, the 2020 slate is going to be very different--just not the way the IAB had initially intended. The spread of the novel coronavirus, which the World Health... Continue reading at AdWeek

[ AdWeek | 2020-03-11 20:24:39 UTC ]
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YouTube’s Brandcast NewFront Will Shift to Digital-Only Due to Coronavirus Concerns

YouTube's Brandcast, an annual presentation for advertisers that is part of the Interactive Advertising Bureau's NewFronts in New York, will stream over YouTube instead of the traditional in-person event this year, the company said today. The news comes amid growing coronavirus concerns, which... Continue reading at AdWeek

[ AdWeek | 2020-03-11 16:37:06 UTC ]
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IAB Preps NewFronts Streaming Option as Coronavirus Fears Grow

As fears over the coronavirus outbreak continue to affect events and conferences in and out of the U.S., the Interactive Advertising Bureau is preparing for a virtual NewFronts season. Events and company presenters for this year's Digital Content NewFronts--slated to take place April 27-May 6 in... Continue reading at AdWeek

[ AdWeek | 2020-03-11 14:48:44 UTC ]
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Aging Media Network Serves Senior Care Professionals, But Its Business Model Is Young at Heart

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[ Folio Magazine | 2020-03-10 15:10:55 UTC ]
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Lady Gaga signs with Macmillan for 'vital' children's book on kindness

Lady Gaga’s foundation has signed a global deal with Macmillan for a “vital” book of inspirational stories by young people and “notes of empowerment” from the singer herself. Continue reading at The Bookseller

[ The Bookseller | 2020-03-09 16:12:04 UTC ]
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