Why You Should (Kind of) Care About the NewFronts

What's the point of the Digital Content NewFronts?Although they were inspired by TV's annual upfronts bazaar for ad time in the new season, and some buyers stake out some inventory after they see presentations by digital video publishers, the NewFronts haven't become an upfronts-style marketplace.The dog-and-pony nature of the upfronts make sense for traditional broadcasters because TV has one thing digital does not: scarcity. The upfronts are essentially a futures market where buyers purchase ad time in advance. Missing out on the negotiations could mean paying much more for airtime later. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-16 00:00:00 UTC ]

Other news stories related to: "Why You Should (Kind of) Care About the NewFronts"

Self-Care for the Real World to Hutchinson

Hutchinson has acquired world rights in Self-Care for the Real World, a debut lifestyle book from yoga teacher Nadia Narain, and her sister, health food "pioneer" Katia Narain-Phillips, to be co-written with Brigid Moss, health director of Red magazine. Continue reading at The Bookseller

[ The Bookseller | 2016-12-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #red magazine #real world

Bookstores of Every Kind

A revival of the independent bookstore sector has been taking place over the past few years. That resurgence can been seen in the Pacific Northwest, which even before the indie rebound was already a veritable bookstore mecca. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #pacific northwest #taking place

Massive Cyberattacks Dramatically Hurt Revenues for All Kinds of Internet Players

Heather Daniels owns a small business, Lyon's Prints, that she has run primarily on Etsy since 2014. Etsy was among the websites that fell victim to three waves of cyberattacks that lasted hours and rocked the web on Friday, also affecting Twitter, Pinterest, The New York Times, The Boston... Continue reading at AdWeek

[ AdWeek | 2016-10-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ddos—attack #people realize #good pr

Hodder acquires award-winning French novel The Last of Our Kind

Hodder & Stoughton has acquired an award-winning French novel and commercial-literary crossover, The Last of Our Kind (Le Dernier Des Nôtres) by Adélaïde de Clermont-Tonnerre. Continue reading at The Bookseller

[ The Bookseller | 2016-10-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hodder stoughton

The Billion-Dollar Copyright Lawsuit That Could Legalize A New Kind Of Scam

If a court rules that photographer Carol Highsmith must pay to publish her own work, it sets a scary precedent for public-domain art. If a court rules that photographer Carol Highsmith must pay to publish her own work, it sets a scary precedent for public-domain art.Could... Continue reading at Fast Company

[ Fast Company | 2016-10-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #copyright law #court rules

Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts

Overall, a good day for the legacy publisher. The post Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #legacy publisher #good day #newfronts appeared #post time

Video Programming, Channing Tatum Star at Hearst’s First-Ever NewFronts

The legacy publisher is all-in on reaching millennials through video and social media. The post Video Programming, Channing Tatum Star at Hearst’s First-Ever NewFronts appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #legacy publisher #newfronts appeared

Quantum’s Quandary: London Book Fair’s Careful Conference

In a day of congenial panel discussions and reassuring pep talks, London Book Fair's Quantum Conference threw an amber-warm light on tricky times for publishing. The post Quantum’s Quandary: London Book Fair’s Careful Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-04-12 00:00:00 UTC ]
More news stories like this |

News UK CMO: Facebook Has a 'Duty of Care' to Publishers

News UK&rsquo;s chief marketing officer Chris Duncan wasn&rsquo;t previously a fan of publishing directly to platforms like Facebook. In previous interviews with media, he called Facebook&rsquo;s launch of Instant Articles, and the g ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing directly #news ukrsquo

Slate Voice: “Two Kinds of Goodbyes”

In September 2015, book editor and novelist Jill Bialosky wrote “Two Kinds of Goodbyes,” an essay about tragically losing both her daughter and her son during two pregnancies. Exclusively for Slate Plus members, Bialosky reads “Two Kinds of Goodbyes” as a podcast. Continue reading at Slate

[ Slate | 2015-12-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book editor

Playboy Will Make Its NewFronts Debut in May Along With 5 Other Publishers

A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers make their case for a slice of the $3 billion digital-video advertising pie. Joining Playboy as first-time... Continue reading at AdWeek

[ AdWeek | 2015-12-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #general manager #waiting list

A One-of-a-Kind Celebration for Turkish Author Ahmed Umit

Kalem literary agency and Turkish publisher Everest gathering global publishers and translators in Istanbul to launch Farewell My Beautiful Motherland by Ahmed Umit. The post A One-of-a-Kind Celebration for Turkish Author Ahmed Umit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-04 00:00:00 UTC ]
More news stories like this |

Neil Gaiman: 'my parents didn’t have any kind of rules about what I couldn’t read'

Neil Gaiman is no stranger to having his books banned. Here the author of Coraline and The Graveyard Book talks about controversial books in libraries, censorship threats to graphic novels and why freedom of speech is not the freedom to harassDo you remember reading any books as a child that... Continue reading at The Guardian

[ The Guardian | 2015-08-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #long weekend #graphic novels #neil gaiman #controversial books

Zach LaVine Couldn't Care Less About Dunking in Foot Locker Spot

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing... Continue reading at Advertising Age

[ Advertising Age | 2015-08-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #past week #digital activity #measures activity #real time

On Care of the Earth, Pope Francis Has Company

Books on the role of religion and spirituality in protecting the environment come from publishers across the faith spectrum. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #pope francis

Don't Wait for NewFront Pitches: Here are the Top Beauty and Style Channels on YouTube (and How Much They Earn)

As companies from BuzzFeed to Hulu prepare to pitch advertisers on their "premium"video series at the Digital Content NewFronts, it's perhaps time for a reminder that plenty of, well, arguably non-premium content creators are already good friends with marketers.So here's a look at 20 of the most... Continue reading at Advertising Age

[ Advertising Age | 2015-03-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing frequency #video series

Why local papers count - one story launches a care home campaign

A newspaper story on Marion Brown’s plight fuels a grassroots campaignA speech last week by the BBC’s head of news, James Harding, was badly received by newspaper publishers, as I reported, because he thinks the corporation needs to fill a reporting vacuum created by a dwindling industry.This... Continue reading at The Guardian

[ The Guardian | 2015-02-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #newspaper publishers #james harding

Thanksgiving weekend was kind to some independent bookstores (+video)

Overall, Black Friday sales are said to have dropped this year, but some independent bookstores reported strong sales on Friday and Saturday of the holiday weekend, even as they celebrated the Indies First bookstore initiative. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-12-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #holiday weekend #thanksgiving weekend