The social do-gooder just released its "attention minutes" source code. You paying attention?Clicks and pageviews are still the standard metric most online publishers use in valiant attempts to convince advertisers to write them checks so that they can keep the lights on. When pageviews are plentiful, selling ads is easy, or so the thinking goes.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2014-06-24 00:00:00 UTC ]
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The character 'is the only one I feel guilty about,' the author recently wrote in an essay detailing how she plotted her seven-part series and how a story change made this character's death necessary. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-16 00:00:00 UTC ]
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That didn't last long. Verizon Wireless has pulled the plug on its newest content marketing venture, a web publication called SugarString, a little over two months after it launched.The website was designed to rival tech-savvy magazines, like Wired, from Conde Nast, and Motherboard, from Vice.... Continue reading at Advertising Age
[ Advertising Age | 2014-12-03 00:00:00 UTC ]
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Alice Lee was a key figure in Marja Mills's recent bestseller 'The Mockingbird Next Door.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-11-20 00:00:00 UTC ]
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Josh Spero, author of Second Hand Stories and editor of Spear's Magazine, and the author Erica Wagner, a former literary editor of the Times mull the question of high tech and old books. Continue reading at BBC World
[ BBC World | 2014-10-25 00:00:00 UTC ]
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More brands are publishing video directly to Facebook instead of to YouTube and then using Facebook for distribution. The post Facebook video isn’t killing off YouTube — yet appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-21 00:00:00 UTC ]
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Premium publishers are pushing for ads to be measured on attention minutes -- or engaged time -- but there are real limitations to its adoption. The post Pageviews aren’t perfect, but ad buyers see flaws in attention measures appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-16 00:00:00 UTC ]
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At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has been shown to work for editorial articles—and has drawn guest curators like George Takei and Michelle Obama—the... Continue reading at AdWeek
[ AdWeek | 2014-10-14 00:00:00 UTC ]
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'Killing Patton,' the fourth installment in Bill O’Reilly and Martin Dugard’s Killing series, debuted on Apple’s bestseller list at #2 for the week ended September 28. T Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-01 00:00:00 UTC ]
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In the near decade that's passed since director Robert Rodriguez and Frank Miller brought Miller's noir comic Sin City to the big screen, filmmaking technology has gotten better, comic book movies have become an official Big Deal, and 3-D has become a lot more palatable. What's more surprising... Continue reading at Wired
[ Wired | 2014-08-22 00:00:00 UTC ]
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'To Kill a Mockingbird,' the 1961 Pulitzer Prize winner that often appears on 'most-loved books' lists, has been released as an ebook for a new generation of readers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-10 00:00:00 UTC ]
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Viral site’s CEO Eli Pariser talks curation, algorithms and data versus intuition in news publishing. By Stuart DredgeStuart Dredge Continue reading at The Guardian
[ The Guardian | 2014-03-11 00:00:00 UTC ]
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Like it or not, viral publisher Upworthy has had a huge influence on the world of online publishing. Spotting that growth, a huge range of copycat sites have emerged attempting to mimic its strategy to build audiences of their own.The post The rise of the Upworthy-clone economy appeared first on... Continue reading at Digiday
[ Digiday | 2014-02-26 00:00:00 UTC ]
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In genre fiction, going it alone is beginning to look a much more dependable route to successBrenna Aubrey self-published her debut romance novel At Any Price on the Amazon Kindle on 9 December 2013. One month later At Any Price had netted a total profit of £16,588. Aubrey's success is far from... Continue reading at The Guardian
[ The Guardian | 2014-02-14 00:00:00 UTC ]
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The fast-growing news-feature website leads the league in approvals. Is that because it publishes less rather than more?The driving belief for news websites is that more (that's more stories, features, videos, blogs) equals more hits and thus more money. But what if less can also equal more... Continue reading at The Guardian
[ The Guardian | 2013-12-15 00:00:00 UTC ]
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The author of literary thriller The Killing Lessons, snapped up by Orion at auction on the eve of... Continue reading at The Bookseller
[ The Bookseller | 2013-10-11 00:00:00 UTC ]
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Upset by the 'not guilty' verdict in George Zimmerman's murder trial, one Twitter user started the online campaign that ended Martin Literary Agency's representation of Juror B37, who announced plans to write a book about the trial. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-16 00:00:00 UTC ]
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Google has killed off the print editions of Frommer's guide books. And this makes sense, as Google never wanted to be a publisher and only bought Frommer's for the metadata. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-26 00:00:00 UTC ]
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By curtailing paid commission to free ebook listing sites, Amazon is penalizing the big traffic producers that generate brand loyalty and other purchases. But why? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-28 00:00:00 UTC ]
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The download first, pay-as-you-read ebook sales model from Total Boox in Israel promises a superior consumer experience by minimizing the uncertainty of book buying. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-19 00:00:00 UTC ]
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Online and across various digital products, publishers have long touted their audience volume as the primary success metric—CPM rates are based on these numbers, after all. But engagement and performance metrics are also valued, especially via social media, which can greatly increase engagement... Continue reading at Folio Magazine
[ Folio Magazine | 2012-11-06 00:00:00 UTC ]
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