With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner Broadcasting and Horizon Media partnered on with marketing-analytics company MarketShare, which meta-analyzed thousands of marketing optimizations used by major advertisers from 2009 to 2014. MarketShare's analysis found that TV advertising effectiveness has remained steady during that time period and outperforms digital and offline channels at driving key performance metrics like sales and new accounts. The study also showed that networks' premium digital video delivered higher than average returns when compared with short-form video content from nonpremium publishers. Among the study's key findings: MarketShare analyzed advertising performance across industry and media outlets like television, online display, paid search, print and radio advertising and found that TV has the highest efficiency at achieving key performance indicators, or KPIs, like sales and new accounts. When comparing performance at similar spending levels, TV averaged four times the sales lift of digital. TV has maintained its effectiveness at driving advertiser KPIs over the last five years. In a study using data from a luxury automaker, TV was the only medium to maintain its effectiveness (a 1.5 percent... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-09 00:00:00 UTC ]
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Philip K Dick's Hugo Award-winning novel The Man in the High Castle is to be adapted for... Continue reading at The Bookseller
[ The Bookseller | 2013-02-11 00:00:00 UTC ]
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Biz Stone's and Ev Williams's fledgling online publishing platform takes a few more social steps toward maturity. Medium, from the same minds that brought us Twitter, is already a new kind of online publishing platform...and now it's trying out a novel commenting system for published pieces:... Continue reading at Fast Company
[ Fast Company | 2013-02-08 00:00:00 UTC ]
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Amazon is reportedly readying an advertising push for displays on Kindle e-readers after pitching... Continue reading at The Bookseller
[ The Bookseller | 2013-01-29 00:00:00 UTC ]
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Two California men have sued Lance Armstrong and his book publishers for fraud and false advertising, claiming that Armstrong's two best-selling memoirs were bunk. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-25 00:00:00 UTC ]
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Library volunteers are, in many cases, being left without sufficient support to deliver services... Continue reading at The Bookseller
[ The Bookseller | 2013-01-14 00:00:00 UTC ]
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Nielsen BookScan began including book sales from Wal-Mart in its service starting with the week ending January 6, 2013, and the addition shed at least some light on the impact that the world’s largest retailer has in the book indusstry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-11 00:00:00 UTC ]
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Un-psyched by the photo-sharing service's new TOS, National Geographic is one of the first big names considering dropping the app. Instagram's revamped terms and conditions, which seemed to say Instagram and/or its parent company, Facebook, could sell your images for profit and not give you a... Continue reading at Fast Company
[ Fast Company | 2012-12-19 00:00:00 UTC ]
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Partnership with Flingo ports video content to more than 15 million devices. With the rise of internet-connected televisions, the big screen is becoming another place for publishers to get their content in front of viewers. One recent example of this is a partnership between Bonnier and smart TV... Continue reading at Folio Magazine
[ Folio Magazine | 2012-12-13 00:00:00 UTC ]
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Publishers seem to have no end to their appetite for apps. This year through October, 9,125 publication-related apps were released for the iPad, twice the number released in the year-ago period, according to McPheters & Co.’s iMonitor app-tracking service. Hearst led publishers with the most... Continue reading at AdWeek
[ AdWeek | 2012-12-05 00:00:00 UTC ]
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Quadrille has acquired the tie-in title to forthcoming primetime BBC2 series, "The Great... Continue reading at The Bookseller
[ The Bookseller | 2012-12-05 00:00:00 UTC ]
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J K Rowling's The Casual Vacancy (Little, Brown) is to be adapted into a television series... Continue reading at The Bookseller
[ The Bookseller | 2012-12-03 00:00:00 UTC ]
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Victoria Jacob-Luck has joined Hearst Magazines UK as advertising director for its international sales offering, Hearst Advertising Worldwide UK. Continue reading at Media Week
[ Media Week | 2012-11-12 00:00:00 UTC ]
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Random House Children's Screen Entertainment has sold its first book-to-screen transfer... Continue reading at The Bookseller
[ The Bookseller | 2012-10-30 00:00:00 UTC ]
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The E L James effect has gone beyond erotica as publishers look to self-published properties... Continue reading at The Bookseller
[ The Bookseller | 2012-10-12 00:00:00 UTC ]
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Sayville, Long Island, October, 2012 – Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced that the Times Publishing Company has selected Brainworks to provide their pro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-10 00:00:00 UTC ]
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Simon & Schuster UK has signed Amanda Holden’s autobiography in a “healthy... Continue reading at The Bookseller
[ The Bookseller | 2012-10-10 00:00:00 UTC ]
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The Albuquerque Publishing Company – the advertising sales, production and distribution agent for New Mexico’s largest and most read newspaper, the Albuquerque Journal – is live with Atex Advertising. The Atex syst ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-27 00:00:00 UTC ]
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Twitter co-founder Evan Williams shares more details about his new publishing platform. Continue reading at AllThingsD
[ AllThingsD | 2012-09-25 00:00:00 UTC ]
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When a slide showing eight book covers popped up in Jeff Bezos’s presentation on Thursday, Jennifer 8. Lee--who was following along on a live blog from New York City--gasped. The books are part of Amazon’s new Kindle Serials format, and she published three of them: Hacker Mom, The Many Lives of... Continue reading at Fast Company
[ Fast Company | 2012-09-08 00:00:00 UTC ]
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Bestselling authors Cormac McCarthy, Walter Isaacson, the late Nora Ephron, and Jennifer Egan are among the many authors represented by ICM Partners, whose book sales are boosted by the adaptation of their work to film and television, all under the watchful eyes of agents Ron Bernstein, Josie... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-08-17 00:00:00 UTC ]
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