With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner Broadcasting and Horizon Media partnered on with marketing-analytics company MarketShare, which meta-analyzed thousands of marketing optimizations used by major advertisers from 2009 to 2014. MarketShare's analysis found that TV advertising effectiveness has remained steady during that time period and outperforms digital and offline channels at driving key performance metrics like sales and new accounts. The study also showed that networks' premium digital video delivered higher than average returns when compared with short-form video content from nonpremium publishers. Among the study's key findings: MarketShare analyzed advertising performance across industry and media outlets like television, online display, paid search, print and radio advertising and found that TV has the highest efficiency at achieving key performance indicators, or KPIs, like sales and new accounts. When comparing performance at similar spending levels, TV averaged four times the sales lift of digital. TV has maintained its effectiveness at driving advertiser KPIs over the last five years. In a study using data from a luxury automaker, TV was the only medium to maintain its effectiveness (a 1.5 percent... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-09 00:00:00 UTC ]
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Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
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Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million. A few years ago... Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-14 19:59:30 UTC ]
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These days, it seems like every book that gets even the barest amount of hype gets snapped up by a production company in the first month of its publication, but that doesn’t necessarily mean those are the books whose adaptations get made. 2020 starts out with a whole host of movies adapted from... Continue reading at Literrary Hub
[ Literrary Hub | 2020-01-16 09:50:47 UTC ]
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Suranne Jones will produce and star in an adaptation of five-time boxing champion Jane Crouch’s memoir The Final Round (Pitch). Continue reading at The Bookseller
[ The Bookseller | 2020-01-13 13:45:31 UTC ]
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Janice Hadlow's début novel, The Other Bennet Sister, has been optioned for TV by Bad Wolf. Continue reading at The Bookseller
[ The Bookseller | 2020-01-12 22:44:25 UTC ]
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Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen... Continue reading at AdWeek
[ AdWeek | 2020-01-07 14:00:50 UTC ]
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Little America, the anthology series based on true stories about immigrants in the US, arrives on Apple TV+ on January 17th. Apple will release all of season one's episodes at once, rather than weekly as it's done with other shows, and more than a mo... Continue reading at Engadget
[ Engadget | 2019-12-12 23:19:00 UTC ]
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Game of Thrones went out in a blaze of glory, and it did so on social platforms, as well, as Nielsen Social Content Ratings pegged it as the most social primetime TV series of 2019. The HBO drama blew away the competition with an average of 5.329 million social interactions per episode,... Continue reading at AdWeek
[ AdWeek | 2019-12-11 21:10:10 UTC ]
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“My Brilliant Friend” and Elena Ferrante’s other best-selling books are inspiring female novelists and shaking up the country’s male-dominated literary establishment. Continue reading at The New York Times
[ The New York Times | 2019-12-09 10:00:14 UTC ]
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HarperCollins Children’s Books has secured world rights to publish the tie-in books for "The Adventures of Paddington", a new Nickelodeon television series launching globally in 2020. The animated pre-school series comprises 26 episodes and features the voice of Ben Whishaw as Paddington in... Continue reading at The Bookseller
[ The Bookseller | 2019-12-08 20:24:37 UTC ]
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Scholastic Entertainment is debuting a brand-new 'Clifford the Big Red Dog' TV series, based on the Norman Bridwell books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-05 05:00:00 UTC ]
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It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age
[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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#digital media
The Curtis Brown Creative writing school is launching a new course in writing an original TV drama serial. Continue reading at The Bookseller
[ The Bookseller | 2019-12-04 05:09:41 UTC ]
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his has been the autumn of discontent for investigative TV journalists. Ronan Farrow’s bestselling book “Catch and Kill” detailed his Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-02 18:00:13 UTC ]
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Celebrity chef and prolific cookery author Gary Rhodes has died at the age of 59. Continue reading at The Bookseller
[ The Bookseller | 2019-11-27 10:40:32 UTC ]
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Idris Elba's production company Green Door Pictures has secured film and TV rights to #Merky Books' forthcoming title Teaching My Brother To Read by Derek Owusu. Continue reading at The Bookseller
[ The Bookseller | 2019-11-25 07:05:06 UTC ]
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Shopping, cooking, a million holiday parties. In order to get it done—and actually enjoy yourself—you’ll need to be extra ruthless about prioritizing the important things. Here’s how. It’s touted as the most wonderful time of year, but for most professionals, it’s more like the most chaotic... Continue reading at Fast Company
[ Fast Company | 2019-11-25 05:00:29 UTC ]
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YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek
[ AdWeek | 2019-11-20 18:20:54 UTC ]
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Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week
[ Media Week | 2019-11-20 11:19:56 UTC ]
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Following Bernardine Evaristo’s historic Booker Prize win, translation rights to her novel Girl, Woman, Other (Hamish Hamilton) have been snapped up in 21 territories. Continue reading at The Bookseller
[ The Bookseller | 2019-11-19 06:13:51 UTC ]
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