Why Trinity Mirror's acquisition of Local World makes sense

Expanded regional publishing group will be able to increase digital investment and also present digital advertisers with a larger audience across the UKSo Trinity Mirror has become the UK’s biggest regional newspaper publisher by acquiring full ownership of Local World.The deal has been justifiably projected by Trinity Mirror’s chief executive, Simon Fox, as “transformative”. It empowers the group to increase levels of necessary digital investment and also enables it to present a larger audience to advertisers. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-10-28 00:00:00 UTC ]
News tagged with: #trinity mirror #larger audience #local world #simon fox #digital investment

Other news stories related to: "Why Trinity Mirror's acquisition of Local World makes sense"


Odedina makes first acquisitions for Pushkin

Sarah Odedina has acquired her first three titles for Pushkin Children’s Books, buying titles by Celia Rees, Marcella Pixley and Emily Murphy. Continue reading at The Bookseller

[ The Bookseller | 2016-09-17 00:00:00 UTC ]
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How Trinity Mirror raised its programmatic ad yields by 40 percent

Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield... Continue reading at Digiday

[ Digiday | 2016-08-23 00:00:00 UTC ]
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The Making of 'To the Bright Edge of the World': Eowyn Ivey Talks with Her Editors

Pulitzer finalist Eowyn Ivey, author of 'To the Bright Edge of the World,' talks to her editors, Reagan Arthur and Mary-Anne Harrington, about the editing process. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-19 00:00:00 UTC ]
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Trinity Mirror turns to Dennis’ niche publishers to beef up tech coverage

In the face of common pressures, traditionally competitive publishers have realized they can command more weight against the dominance of Facebook and Google by collaborating. The latest example is national newspaper Trinity Mirror and specialist magazine group Dennis. Trinity Mirror will cherry... Continue reading at Digiday

[ Digiday | 2016-05-12 00:00:00 UTC ]
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Trinity Mirror and Johnston Press show touching faith in print

But Simon Fox might like to reconsider whether that New Day title is right...So two newspaper publishing chiefs who have made much of a pursuing a digital future are showing a renewed, and touching, faith in print.Trinity Mirror’s Simon Fox is overseeing the launch of a new daily while Johnston... Continue reading at The Guardian

[ The Guardian | 2016-02-18 00:00:00 UTC ]
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New Day: Trinity Mirror wrestles with the daily newspaper market

Daily Mirror’s publisher to launch new national newspaper just weeks after the Independent announced it will cease its print editionsMonkey wonders whether the execs at Trinity Mirror thought to Google the chosen name for their cut-price print publication set to launch at the end of the month. A... Continue reading at The Guardian

[ The Guardian | 2016-02-17 00:00:00 UTC ]
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Trinity Mirror CRO James Wildman on Ad Blocking: 'The Sky Hasn't Fallen'

Trinity Mirror has come a long way digitally in the last year. Its acquisition of Local World last month makes it the biggest U.K. newspaper publisher and it expects to double its digital ad sales, which were £16.6 million ($25 mi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
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Angel makes first acquisition for Faber

Mitzi Angel has acquired a biography of eight women who worked in Mecklenburgh Square, London, during the interwar period as her first acquisition for Faber. Continue reading at The Bookseller

[ The Bookseller | 2015-12-01 00:00:00 UTC ]
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Local World digital chief Matt Kelly joins rival Archant

Kelly takes on new role of chief content officer as regional newspaper publisher builds its online presenceRegional newspaper group Archant has appointed Matt Kelly, Local World’s digital chief, to the newly-created role of chief content officer.Kelly, who previously spent six years at publisher... Continue reading at The Guardian

[ The Guardian | 2015-10-15 00:00:00 UTC ]
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Facebook's Steve Hatch joins Trinity Mirror board

Social network’s UK and Ireland managing director to assist publisher with digital expansionThe publisher of the Daily Mirror has appointed Facebook’s UK and Ireland chief as a non-executive director to boost its drive into digital publishing.Steve Hatch, Facebook’s first managing director for... Continue reading at The Guardian

[ The Guardian | 2015-10-01 00:00:00 UTC ]
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Inside Invention, Trinity Mirror’s content studio

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[ Digiday | 2015-08-24 00:00:00 UTC ]
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Trinity Mirror 'profits on course'

UK newspaper publisher Trinity Mirror says it expects to hit its profit forecasts for 2015, as half-year revenues and profits fall. Continue reading at BBC News

[ BBC News | 2015-08-03 00:00:00 UTC ]
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Staff Pick: Small Wars, Faraway Places: Global Insurrection and the Making of the Modern World, 1945-1965

Reviews editor Everett Jones recommends Michael Burleigh’s lengthy, speedy account of two decades of imperialist 'little wars' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
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Local World profits rise to £43.6m

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[ The Guardian | 2015-06-30 00:00:00 UTC ]
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Google and Local World strike deal to launch 10 evening editions

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[ The Guardian | 2015-06-19 00:00:00 UTC ]
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Trinity Mirror faces reality in Birmingham - but there are dangers

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[ The Guardian | 2015-06-05 00:00:00 UTC ]
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Johnston Press, Newsquest, Local World take on Facebook and Google

Regional newspaper publishers pool ad space to compete with tech companies such as Facebook, Microsoft and Google Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-11-19 00:00:00 UTC ]
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Why Vance’s Portfolio Merger Makes Sense

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[ Folio Magazine | 2014-10-28 00:00:00 UTC ]
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Local World posts adjusted profits of £38.9m

David Montgomerys local newspaper publisher earns DMGT and Trinity Mirror shared payout of more than £22mDavid Montgomerys Local World made adjusted profits of £38.9m last year, providing shareholders Daily Mail & General Trust and Trinity Mirror with a healthy payout of more than £22m to... Continue reading at The Guardian

[ The Guardian | 2014-07-31 00:00:00 UTC ]
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Archant's subbing hub makes business sense - but consider the cost

The "proposal" by the Norwich-based newspaper publisher, Archant, to move production of its London, Kent and Hertfordshire titles to headquarters is unsurprising.We were informed on Tuesday morning that the production teams - 15 in Archant London, and others in Herts and Cambs and Kent - will... Continue reading at The Guardian

[ The Guardian | 2014-07-17 00:00:00 UTC ]
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