Why Trinity Mirror's acquisition of Local World makes sense

Expanded regional publishing group will be able to increase digital investment and also present digital advertisers with a larger audience across the UKSo Trinity Mirror has become the UK’s biggest regional newspaper publisher by acquiring full ownership of Local World.The deal has been justifiably projected by Trinity Mirror’s chief executive, Simon Fox, as “transformative”. It empowers the group to increase levels of necessary digital investment and also enables it to present a larger audience to advertisers. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-10-28 00:00:00 UTC ]
News tagged with: #trinity mirror #larger audience #local world #simon fox #digital investment

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Odedina makes first acquisitions for Pushkin

Sarah Odedina has acquired her first three titles for Pushkin Children’s Books, buying titles by Celia Rees, Marcella Pixley and Emily Murphy. Continue reading at The Bookseller

[ The Bookseller | 2016-09-17 00:00:00 UTC ]
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How Trinity Mirror raised its programmatic ad yields by 40 percent

Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield... Continue reading at Digiday

[ Digiday | 2016-08-23 00:00:00 UTC ]
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The Making of 'To the Bright Edge of the World': Eowyn Ivey Talks with Her Editors

Pulitzer finalist Eowyn Ivey, author of 'To the Bright Edge of the World,' talks to her editors, Reagan Arthur and Mary-Anne Harrington, about the editing process. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-19 00:00:00 UTC ]
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Trinity Mirror turns to Dennis’ niche publishers to beef up tech coverage

In the face of common pressures, traditionally competitive publishers have realized they can command more weight against the dominance of Facebook and Google by collaborating. The latest example is national newspaper Trinity Mirror and specialist magazine group Dennis. Trinity Mirror will cherry... Continue reading at Digiday

[ Digiday | 2016-05-12 00:00:00 UTC ]
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Trinity Mirror and Johnston Press show touching faith in print

But Simon Fox might like to reconsider whether that New Day title is right...So two newspaper publishing chiefs who have made much of a pursuing a digital future are showing a renewed, and touching, faith in print.Trinity Mirror’s Simon Fox is overseeing the launch of a new daily while Johnston... Continue reading at The Guardian

[ The Guardian | 2016-02-18 00:00:00 UTC ]
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New Day: Trinity Mirror wrestles with the daily newspaper market

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[ The Guardian | 2016-02-17 00:00:00 UTC ]
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Trinity Mirror CRO James Wildman on Ad Blocking: 'The Sky Hasn't Fallen'

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[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
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Angel makes first acquisition for Faber

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[ The Bookseller | 2015-12-01 00:00:00 UTC ]
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Local World digital chief Matt Kelly joins rival Archant

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[ The Guardian | 2015-10-15 00:00:00 UTC ]
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Facebook's Steve Hatch joins Trinity Mirror board

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[ The Guardian | 2015-10-01 00:00:00 UTC ]
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Inside Invention, Trinity Mirror’s content studio

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[ Digiday | 2015-08-24 00:00:00 UTC ]
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Trinity Mirror 'profits on course'

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[ BBC News | 2015-08-03 00:00:00 UTC ]
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Staff Pick: Small Wars, Faraway Places: Global Insurrection and the Making of the Modern World, 1945-1965

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Local World profits rise to £43.6m

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[ The Guardian | 2015-06-30 00:00:00 UTC ]
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[ The Guardian | 2015-06-19 00:00:00 UTC ]
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[ The Guardian | 2015-06-05 00:00:00 UTC ]
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[ The Guardian | 2014-11-19 00:00:00 UTC ]
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Why Vance’s Portfolio Merger Makes Sense

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[ Folio Magazine | 2014-10-28 00:00:00 UTC ]
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Local World posts adjusted profits of £38.9m

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[ The Guardian | 2014-07-31 00:00:00 UTC ]
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Archant's subbing hub makes business sense - but consider the cost

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