Email newsletters are increasingly popular as a way for readers to cut through the online clutter. That trend has given rise to newsletters that are designed to be read entirely in email. These products, say publishers including Quartz and Ozy, are based on the counterintuitive idea that the end goal is not to get people to your site but to serve them the day’s news in an efficient manner. “Email is never going to be driving a vast quantity of uniques,” Quartz’s Gideon Lichfield said. The post Why some media newsletters aren’t designed for clicks appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-26 00:00:00 UTC ]
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The Atlantic Media Company names Kevin Delaney as editor-in-chief of its still untitled digital global business brand. Delaney brings over a decade of experience at The Wall Street Journal to this developing role. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Rupert Murdoch's US media giant News Corp is expanding its presence in the Middle East media market and beyond by agreeing to acquire a minority stake in Dubai-based media company Moby Group. Under the deal, News Corp will relinquish its 50 per ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-18 00:00:00 UTC ]
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Immediate Media, the company formed out of the sale of BBC Magazines to a private equity company, has purchased You & Your Wedding and Prima Baby & Pregnancy magazines from Hearst Magazines. Continue reading at Media Week
[ Media Week | 2012-01-12 00:00:00 UTC ]
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The chairman of the Apostrophe Society has called Waterstones' dropping of its apostrophe... Continue reading at The Bookseller
[ The Bookseller | 2012-01-12 00:00:00 UTC ]
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Publishers who worry that digital ad tech is hammering their premium pricing are increasingly turning to private exchanges, where they hope a velvet rope approach will keep keep bargain buyers out. Here's a similar approach from mobile ad startup Medialets, which has created an exchange... Continue reading at AllThingsD
[ AllThingsD | 2012-01-10 00:00:00 UTC ]
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F+W Media, a Blue Ash, Ohio-based media company serving enthusiasts in about 20 verticals including antiques and collectibles, crafts, writing and horticulture, has acquired World Tea Media, organizer of the World Tea Expo. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-10 00:00:00 UTC ]
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An imprint of Penguin Group USA discovered Kerry Schafer after she posted samples on Bookcountry.com, a site that lets writers share their work. Continue reading at The New York Times
[ The New York Times | 2012-01-09 00:00:00 UTC ]
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IPC Media magazine Marie Claire has appointed Toby Evans as publisher, from his position as associate publisher on woman's weekly title Look. Continue reading at Media Week
[ Media Week | 2012-01-06 00:00:00 UTC ]
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Penguin Children's Group has created the role of acquisitions manager for its media and... Continue reading at The Bookseller
[ The Bookseller | 2012-01-06 00:00:00 UTC ]
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"Goodnight iPad" is a bedtime tour of our electronic lives, mimicking the tone of the classic "Goodnight Moon." Continue reading at The New York Times
[ The New York Times | 2011-12-19 00:00:00 UTC ]
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F+W Media adds another property to its ever-growing portfolio, acquiring Script Magazine from Final Draft, Inc. For an undisclosed amount, F+W will now have complete ownership of Script content. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-13 00:00:00 UTC ]
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Semi-Homemade, the magazine of Food Network celebrity chef Sandra Lee, will no longer be published by Birmingham, Alabama-based Hoffman Media following its January/February 2012 issue. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-09 00:00:00 UTC ]
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According to a survey, 24 percent of people who said they had bought books from an online retailer in the last month also said they had seen the book in a brick-and-mortar bookstore first. Continue reading at The New York Times
[ The New York Times | 2011-12-05 00:00:00 UTC ]
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The selection of Laura Lang, the head of the digital ad agency Digitas, would add online expertise to the countrys largest magazine publisher. Continue reading at The New York Times
[ The New York Times | 2011-11-30 00:00:00 UTC ]
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Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools. The six companiesHooteSuite, Buddy Media, Involver, Hearsay Social, Context Optional, and Vitruewill be able to offer... Continue reading at AdWeek
[ AdWeek | 2011-11-16 00:00:00 UTC ]
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We believe contextualized commerce is the future, says Michela OConnor Abrams, president and publisher of Dwell. We believe everybody, no matter from which point theyre starting, now is going in that direction. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-11 00:00:00 UTC ]
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Attic Brand Media, the customer and consumer magazine publisher behind Kick and National Geographic Kids, has fallen into administration after 22 years, according to sources. Continue reading at Media Week
[ Media Week | 2011-11-09 00:00:00 UTC ]
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Business-to-business media company WTWH Media, LLC isnt afraid of the uncertainty surrounding the magazine market placethe company is launching a new title this month called Solar Power World magazine in an effort to expand its portfolio. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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SPIN Media announced three new changes to its editorial staff: Caryn Ganz as online editor-in-chief, Christopher R. Weingarten as senior editor and David Bevan as associate editor. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
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