Why publishers struggle to monetize their paywall data

Publishers erect paywalls with an eye to growing their consumer revenue. But the consumer data they collect in the registration process holds value to advertisers. So why do they struggle to charge more for it? The most-cited reason is a lack of audience size. With the likes of Google and Facebook collecting registration data of their own, “it’s increasingly difficult for smaller publishers to sell that data to brands due to their lack of scale,” Assembly’s Alan Smith said. The post Why publishers struggle to monetize their paywall data appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-01 00:00:00 UTC ]
News tagged with: #publishers struggle #consumer data #consumer revenue #audience size #increasingly difficult #smaller publishers

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Publishers 'need to standardise OA policies'

Publishers need to standardise their Open Access publishing policies to reduce confusion among authors, while steps such as aggregated billing for Article Processing Charges could help with the administrative burden, according to a newly released report from the Copyright Clearance Centre.  Continue reading at The Bookseller

[ The Bookseller | 2015-01-15 00:00:00 UTC ]
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No, we haven’t banned books on pigs – but sensitivity is key in global publishing | Jane Harley

At Oxford University Press we have to balance children’s cultural and learning needs, while retaining some healthy common senseGiven that our editorial guidelines that reference pigs and pork have been in place for as long as I can remember, little did I imagine that they would attract... Continue reading at The Guardian

[ The Guardian | 2015-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish books #positive impact #real difference


Five Trade Publishing Predictions for 2015

The CEO of Publishing Technology offers his five predictions for trade publishing in 2015, including more hybrid pubs, content marketing and mobile reading. The post Five Trade Publishing Predictions for 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade publishing #content marketing #mobile reading


DCMS stats: wider publishing industry worth £9.9bn in 2013

The wider publishing industry – including book, journal, newspaper and magazine publishing - was worth more than £9.9bn to the UK economy in 2013, 3.2% up from the year before, according to newly released government statistics. The rise is slightly above the 2013 UK annual inflation rate of 2.5%. Continue reading at The Bookseller

[ The Bookseller | 2015-01-14 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, January 14, 2015

Catholic publishers elect new board members; Barbour author honored twice; Lucado’s latest is Family’s Book of the Year; Zondervan author on four-city tour; IVP a Best Workplace for Sixth Year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-14 00:00:00 UTC ]
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Farage to publish pre-election book with Biteback

Biteback Publishing has signed a new book by UK Independence Party (UKIP) leader Nigel Farage. The Purple Revolution: The Year that Changed Everything was signed by Biteback m.d. Iain Dale in a deal with Charlie Brotherstone at Ed Victor. Continue reading at The Bookseller

[ The Bookseller | 2015-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biteback publishing #iain dale #charlie brotherstone #ed victor


International Alliance of Independent Publishers on Charlie Hebdo

In response to the Charlie Hebdo attacl, the International Alliance of Independent Publishers has issued a statement of support for freedom of expression The post International Alliance of Independent Publishers on Charlie Hebdo appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international alliance #independent publishers #charlie hebdo


Publishers Are Lining Up Behind ‘Netflix for Books’ Services. But Why?

On Tuesday, Scribd and Oyster both announced partnerships with Macmillan to bring new titles to their ebook subscription services. But how do all-you-can read platforms benefit publishers? The post Publishers Are Lining Up Behind ‘Netflix for Books’ Services. But Why? appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-01-13 00:00:00 UTC ]
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Digital publishers turn to cartoons to cover the news

The future of digital publishing is increasingly borrowing from the long history of newspapers' political cartoons. The post Digital publishers turn to cartoons to cover the news appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-13 00:00:00 UTC ]
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Why British publishers don’t sweat new US competition

Buzzfeed, HuffPo, Mashable and Vice have all set up in the U.K. Agencies weigh in on their collective impact. The post Why British publishers don’t sweat new US competition appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #competition appeared


Publishers Weekly’s Top Religion Stories of 2014

Scandals, shake-ups, sticky scholars, and best books—here are the top ten religion stories of 2014 from publishersweekly.com. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-12 00:00:00 UTC ]
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Marunas Named Publisher at Quercus U.S.; Shelley to CEO at Little, Brown U.K.

Nathaniel Marunas has been named publisher of the U.S. division of British publisher Quercus, and David Shelley has been named as the successor to Ursula Mackenzie at Little, Brown U.K., with MacKenzie set to retire. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-12 00:00:00 UTC ]
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January 2015: Top Reviews of Self-Published Books from BlueInk Review

Our monthly selection from BlueInk Review, a service which reviews self-published books, uncovers a superb memoir of a WWII concentration camp in Indonesia. The post January 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-10 00:00:00 UTC ]
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Liu Ruilin on Imaginist Press and China’s Publishing Future

Liu Ruilin discusses her innovative Beijing-based publishing house Imaginist Press and shares her views on design, culture and China's publishing future. The post Liu Ruilin on Imaginist Press and China’s Publishing Future appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-09 00:00:00 UTC ]
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Publishing Thrived on Kickstarter In 2014

Successful publishing campaigns on Kickstarter raised nearly $22 million in 2014, despite a change that removed journalism projects from the publishing category. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-09 00:00:00 UTC ]
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Frankfurt Book Fair Takes Publishing Course to Singapore

The Frankfurt Book Fair is taking St.Gallen International Publishing Management Course, a 10-day executive training program, to Singapore in August. The post Frankfurt Book Fair Takes Publishing Course to Singapore appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-09 00:00:00 UTC ]
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Police guard at Houellebecq's French publisher

A reinforced police guard has been installed at the offices of Flammarion, publisher of Michel Houellebecq's latest novel Soumission (Submission), according to the website of French daily Le Parisien. The novel, published in France today (7th January), is set in 2022 and tells of a new Muslim... Continue reading at The Bookseller

[ The Bookseller | 2015-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publisher #michel houellebecq #soumission submission


West appointed deputy publisher for Sphere Fiction

Little, Brown Book Group has hired Maddie West as the new deputy publisher for its Sphere Fiction imprint, replacing Rebecca Saunders. West, who is currently editorial director at Atlantic imprint Corvus, will focus on publishing commercial women’s fiction for the list. Saunders, previously... Continue reading at The Bookseller

[ The Bookseller | 2015-01-08 00:00:00 UTC ]
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Penguin to publish Paris Lees memoir

Penguin has acquired the memoir of young transgender activist Paris Lees. The book, which is as yet untitled, is “an original literary endeavour throwing light on feminism, sexuality, upbringing and class”, said the publisher. Helen Conford, publishing director at Penguin Press, acquired the... Continue reading at The Bookseller

[ The Bookseller | 2015-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin press #helen conford #united agents #long time #release date