Every digital publisher wants more site visitors. But Mashable seems to care even at least as much about acquiring YouTube viewers -- if not more. The post Why Mashable centers its video strategy on YouTube appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-08-28 00:00:00 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
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News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
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A little more than a year after the death of founder Todd Bol, his family and his nonprofit are at odds. Continue reading at The Washington Post
[ The Washington Post | 2019-12-18 16:24:23 UTC ]
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Huge congratulations to De’Shawn Charles Winslow, who last night took home the Center for Fiction First Novel Prize for his acclaimed debut In West Mills. Winslow was presented with the prestigious prize—which has in previous years been awarded to Junot Diaz, Tiphanie Yanique, Viet Thanh Nguyen,... Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-11 17:00:27 UTC ]
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James D. Zirin explains how Trump, throughout his life, has either ignored the law or used it as a weapon. Continue reading at The Washington Post
[ The Washington Post | 2019-11-22 13:00:00 UTC ]
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YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek
[ AdWeek | 2019-11-20 18:20:54 UTC ]
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The legacy news publisher is closing in on 10 billion video views this year. And thanks to a focus on its owned and operated properties, plus a stable of OTT partnerships, less than half of those views will come from Facebook. The post USA Today is repackaging video to create streaming series... Continue reading at Digiday
[ Digiday | 2019-11-04 05:01:40 UTC ]
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Penguin Random House will add a third distribution and fulfillment center to its network after entering into an agreement to take over the Reno, Nev., facility currently occupied by Baker & Taylor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-04 05:00:00 UTC ]
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Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
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Indie 404 Ink has landed a part-memoir, part-investigation of how video games can positively impact mental health from journalist Joe Donnelly. Continue reading at The Bookseller
[ The Bookseller | 2019-10-31 16:31:20 UTC ]
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More than 33% of students at UK schools are from black and minority ethnic backgrounds, but only 4% of the protagonists in children's books in the UK are BAME. The publishing industry has made big claims about its push for inclusivity both on and off the page, but some believe progress is... Continue reading at The Guardian
[ The Guardian | 2019-10-29 10:10:28 UTC ]
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Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and... Continue reading at AdWeek
[ AdWeek | 2019-10-21 16:54:19 UTC ]
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‘Catch and Kill’ follows a reporter’s noirish road to uncovering alleged sexual misconduct at NBC and in Hollywood. Continue reading at The Washington Post
[ The Washington Post | 2019-10-14 16:12:00 UTC ]
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Pearson’s chief strategy officer Jonathan Chocqueel-Mangan will give insights into the publisher’s new digital-first textbook policy at FutureBook Live 2019, The Bookseller’s publishing conference. Continue reading at The Bookseller
[ The Bookseller | 2019-10-08 10:26:44 UTC ]
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The Center for Fiction named its 2019 First Novel Prize shortlist this morning. The post Center for Fiction Names 2019 First Novel Prize Shortlist appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2019-09-26 17:53:27 UTC ]
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Lit Hub is excited to announce the shortlist for the 2019 Center for Fiction First Novel Prize. This year’s judging panel included Tommy Orange, Emma Straub, Monique Truong, Maaza Mengiste, and Claire Messud. They are: De’Shawn Charles Winslow, In West Mills Chia-Chia Lin, The Unpassing Julia... Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-26 13:59:29 UTC ]
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Digital publisher Jellysmack is working with YouTube stars to use its tools to tailor their videos for Facebook and Snapchat. The post ‘It’s found money’: YouTube stars look for ways to expand to Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-09-24 04:01:07 UTC ]
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DK has acquired The Seven-Minute Body Plan by personal trainer and YouTube star Lucy Wyndham-Read. Continue reading at The Bookseller
[ The Bookseller | 2019-09-10 10:46:04 UTC ]
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Reporting US$2.62 billion in 2018 revenue, China's sprawling Phoenix Publishing & Media already has deals in 30 countries and wants to get only bigger. The post Beijing International Book Fair: Phoenix Publishing’s Global Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-22 14:12:23 UTC ]
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Facebook will begin testing subscriptions on its Facebook Watch video destination in the U.S., with initial publishing partners BritBoxTV, CollegeHumor Dropout, MotorTrend On Demand and Tastemade Plus. The social network would not provide details on payments by publishers or on subscription... Continue reading at AdWeek
[ AdWeek | 2019-08-08 18:05:58 UTC ]
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