Why Mashable centers its video strategy on YouTube

Every digital publisher wants more site visitors. But Mashable seems to care even at least as much about acquiring YouTube viewers -- if not more. The post Why Mashable centers its video strategy on YouTube appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-08-28 00:00:00 UTC ]
News tagged with: #youtube appeared #video strategy #digital publisher

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The Hugo Awards will have a video game category in 2021

For the first time in its storied history, the Hugo Awards will honor a video game. The annual literary award has avoided recognizing the medium for years, but present circumstances being what they are, it will make an exception at the next World Sci... Continue reading at Engadget

[ Engadget | 2020-11-23 22:04:25 UTC ]
More news stories like this | All news stories tagged with: #literary award #video game #hugo awards


‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy

At least 60% of Slate's podcast audience also visits its site, giving the news publisher a strong foundation for its new first-party data strategy. The post ‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-06 05:01:12 UTC ]
More news stories like this | All news stories tagged with: #news publisher #podcast audience #strong foundation


DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:20:24 UTC ]
More news stories like this | All news stories tagged with: #digital media #demand-side platform


Can a Video Game Express Modernist Values?

AS AN EXPRESSIVE MEDIUM, video games have a strange way of reducing central concepts of modernist art and theory to basic operational elements. The technical specifications of “point of view” that have preoccupied novelists since the turn of the 20th century are crudely literalized within game... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-10-31 17:00:02 UTC ]
More news stories like this | All news stories tagged with: #novelists #20th century #technical specifications #video games


Mass Center for the Book Binds and Abides

In its 20th year, the Massachusetts Center for the Book is adapting to offer its core programming digitally while waiting to hear whether the state funding on which it relies will remain intact in the face of significant budget shortfalls. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #remain intact #state funding #20th year


Store at Center of George Floyd Protests Wins MIBA Award

The Midwest Independent Booksellers Association named Moon Palace owners Jamie and Angela Schwesnedl booksellers of the year, lauding the couple for their response to the civil unrest in Minneapolis this past spring. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-21 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #booksellers association #past spring #civil unrest


Center for Fiction Debuts Susan Kamil Award for Emerging Writers

The Center for Fiction announced the establishment of the Susan Kamil Award for Emerging Writers, a new award to honor the memory and influence of the late Kamil, who was former executive v-p and publisher of the Random House imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-19 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #random house #executive v- #fiction announced #emerging writers


Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday

[ Digiday | 2020-10-08 01:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishing #third-party data #third-party cookies #paradigm shift #digital advertising


Here’s the shortlist for the Center for Fiction’s 2020 First Novel Prize.

Today the Center for Fiction announced the shortlist for its 2020 First Novel Prize. The prize, first awarded in 2006, recognizes the best debut fiction of the year, and it comes with $15,000; each finalist receives $1,000. Previous winners include De’Shawn Charles Winslow, Tommy Orange, and... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-01 15:05:06 UTC ]
More news stories like this | All news stories tagged with: #first novel #tommy orange #debut fiction #fiction announced


Daunt outlines his strategy for Barnes & Noble

Barnes & Noble chief executive and Waterstones m.d. James Daunt has said the two-and-a-half month lockdown in the US was "hugely traumatic" and a "body blow" to employees, but that B&N had used the period to bring much needed changes the US chain's estate. Continue reading at The Bookseller

[ The Bookseller | 2020-09-13 18:36:08 UTC ]
More news stories like this | All news stories tagged with: #james daunt #barnes noble


BA launches #ChooseBookshops video ahead of bumper autumn

The Booksellers Association has released a video encouraging the public to visit bookshops, as the industry prepares for spate of "super Thursdays" this autumn.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-28 00:25:22 UTC ]
More news stories like this | All news stories tagged with: #booksellers association #bumper autumn


Why alternative asset managers need a tech-enabled command center

Have you ever noticed how many scenes in science fiction and military movies take place in a command center? Whether it’s a fictional character like Captain Kirk aboard the USS Enterprise or a real-life crisis unfolding in the White House situation room, the command center plays a critical role... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-08-03 07:00:00 UTC ]
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JKP, Sheldon and John Murray roll out video series to promote mental wellbeing

Mental health experts published by Jessica Kingsley Publishers, Sheldon Press and John Murray Learning are participating in a new weekly online video series offering free mental health support, an initiative devised for the "tough times" many are experiencing during the pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-07-29 07:05:00 UTC ]
More news stories like this | All news stories tagged with: #tough times #video series


Medill Selects Jeremy Gilbert of Washington Post as Knight Chair in Digital Media Strategy

Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications has selected Jeremy Gilbert (BSJ00, MSJ00), director of strategic initiatives Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-07-07 17:10:58 UTC ]
More news stories like this | All news stories tagged with: #digital media #strategic initiatives #knight chair


Level the Playing Field: 5 Questions to Ask Your Video Strategist

Every digital publisher worth their salt has some form of video on their websites. They may be using existing content, or they could be leaning into user generated content, but the transition from text to video that began a decade back has had a major effect on the entire publisher workforce,... Continue reading at Digiday

[ Digiday | 2020-07-07 02:05:37 UTC ]
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Coronavirus Impact: Spain’s Publishers Open a Two-Front Strategy

The Spanish publishing industry has gained new clarity on where it stands with the government and is ratcheting up its demands for pendemic assistance. The post Coronavirus Impact: Spain’s Publishers Open a Two-Front Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-06 13:44:10 UTC ]
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Amazon Prime Video Has the Deepest TV Streaming Library—But Not the Highest Quality One

Buzzy original series may drive attention to streaming services, but the bulk of most major streamers' programming catalogs are their libraries of licensed TV shows. And those licensed titles often account for the highest-quality content available on the service, according to data from streaming... Continue reading at AdWeek

[ AdWeek | 2020-07-02 10:30:51 UTC ]
More news stories like this | All news stories tagged with: #libraries #licensed titles #streaming services #highest quality


A Wuhan writer, on the ground at the center of the outbreak

Fang Fang describes battling censorship and misinformation about the virus in her Chinese city. Continue reading at The Washington Post

[ The Washington Post | 2020-07-02 07:54:00 UTC ]
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“The greatest sci-fi work of all time,” Foundation, finally has a YouTube trailer.

Isaac Asimov’s Foundation trilogy has long been one of the great unadaptable science fiction works (read more on that here, along with a catalogue of Asimov’s awful serial harassment of women), but after 50 years, it has finally made it to screens. Starring noted tall man, Lee Pace (along with... Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-23 14:28:10 UTC ]
More news stories like this | All news stories tagged with: #science fiction #lee pace #finally made #foundation trilogy #isaac asimov