Why It's Game On for Tech Companies in the Battle Over Breaking News

The battle over breaking news escalated this fall with a trio of mobile products from major tech companies. In November, Facebook announced its stand-alone app called Notify on the heels of Twitter launching Moments the month prior. When Apple released the iPhone 6s and iOS 9 in September, it came preloaded with Apple News, which takes a shot across the bow of Snapchat Live Stories, a product that has garnered impressive results since being offered earlier this year. "It's a great competition for attention and the monetization of that attention," said Altimeter Group analyst Brian Solis. "This is something that has been long brewing for publishers." Below, a breakdown of the four companies' news products and how they are faring.  Continue reading at 'AdWeek'

[ AdWeek | 2015-12-01 00:00:00 UTC ]
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