Why Forbes sees a platform approach building its brand, not diluting it

For a 97-year-old magazine publisher, Forbes is no shrinking violet. CEO and president Mike Perlis on why the critics have got it wrong.The post Why Forbes sees a platform approach building its brand, not diluting it appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-03-18 00:00:00 UTC ]
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Stephen Fry to judge Literary Platform comp

TV presenter Stephen Fry is to judge an international competition, launched by literature and... Continue reading at The Bookseller

[ The Bookseller | 2012-01-10 00:00:00 UTC ]
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Medialets Launches Invite-Only Buying Platform for Mobile

Mobile rich media ad platform Medialets is getting into the matchmaking business. In an announcement today, the New York-based company said it is launching Medialets Private Marketplace, an invitation-only buying platform to connect advertisers with the Web’s top mobile publishers. Unlike an ad... Continue reading at AdWeek

[ AdWeek | 2012-01-10 00:00:00 UTC ]
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Chinese e-tailer Dangdang launches ebook platform

China's biggest online book retailer Dangdang has launched its ebook platform in China, with... Continue reading at The Bookseller

[ The Bookseller | 2011-12-23 00:00:00 UTC ]
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Inc. Partners with E-Commerce Platform RapidBuyr

Inc. magazine is one of the latest publishers to enter the booming e-commerce space through its partnership with RapidBuyr, a daily online deals service geared toward small and medium-sized businesses. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-21 00:00:00 UTC ]
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Arts specialist Search Press sees turnover soar

Arts and crafts specialist Search Press has reported a turnover of £6.4m in its financial... Continue reading at The Bookseller

[ The Bookseller | 2011-12-21 00:00:00 UTC ]
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Launching (and Maintaining) a Successful E-Commerce Platform

As the e-commerce craze gets hotter, publishers looking to get into the game are faced with many questions. Some of these include how the business model of the e-commerce operation will operate; how it integrates seamlessly into editorial while avoiding advertising influence; and perhaps most... Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #e-commerce operation #business model #e-commerce craze


Online-only News Brands Garner More “Buzz” than Print-Affiliated Counterparts

Online-only news sites received more—and more positive—online “buzz” than their print-affiliated counterparts in 2011, according to a data-mining tool developed by digital marketing agency Zeta Interactive. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
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Recession sees sales of cheap classics soar

Sales of cheaply priced classics are surging, with publisher Wordsworth Editions seeing sales of... Continue reading at The Bookseller

[ The Bookseller | 2011-12-02 00:00:00 UTC ]
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'Adweek' Launches Self-Serve Ad Platform

Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak... Continue reading at AdWeek

[ AdWeek | 2011-11-15 00:00:00 UTC ]
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Dwell First Media Company to Partner with E-Commerce Platform OpenSky

“We believe contextualized commerce is the future,” says Michela O’Connor Abrams, president and publisher of Dwell. “We believe everybody, no matter from which point they’re starting, now is going in that direction.” Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-11 00:00:00 UTC ]
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Attic Brand Media falls into administration after 22 years

Attic Brand Media, the customer and consumer magazine publisher behind Kick and National Geographic Kids, has fallen into administration after 22 years, according to sources. Continue reading at Media Week

[ Media Week | 2011-11-09 00:00:00 UTC ]
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Tumblr Director Coatney Talks Social Strategy and Platform Monetization

Magazine publishers and editors are bombarded with social networking platforms and are constantly cultivating ideas as to how to take advantage of them to reach readers, monetize and refer traffic. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-05 00:00:00 UTC ]
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Hutchinson builds fiction list with new buys

Written By: Charlotte Williams Publication Date: Fri, 04/11/2011 - 11:09 Random House Cornerstone imprint Hutchinson is lining up books for its 2012/13 fiction lists, with publishing director Jocasta Hamilton scooping up two novels—including a British début—and editorial director Stephanie... Continue reading at The Bookseller

[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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Adobe Buys Ad-Platform Auditude

Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditude’s ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek

[ AdWeek | 2011-11-02 00:00:00 UTC ]
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Hearst sales appointments 'will create more joined-up brands'

The first stage of Hearst Magazines UK's commercial restructure marks a move towards creating more joined-up brands, group commercial director Matt Salmon has claimed. Continue reading at Media Week

[ Media Week | 2011-10-25 00:00:00 UTC ]
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The Atlantic Sees 19 Percent Jump in Ad Revenue for Third Quarter

For the 12th consecutive quarter in a row, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
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Publishing Technology to build UN e-collection

Written By: Lisa Campbell Publication Date: Wed, 12/10/2011 - 10:17 Publishing Technology is to build the United Nations e-collection. The publishing software services provider has signed the UN e-collection to its pub2web platform, which allows cross-searching, discovery and sales via... Continue reading at The Bookseller

[ The Bookseller | 2011-10-12 00:00:00 UTC ]
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State of Maine Sees Highest Tablet Usage for Month of August

Mobile advertising network Jumptap releases a MobileSTAT Report, covering network data for the month of August. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-05 00:00:00 UTC ]
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Eerdmans at 100: Building on Tradition

Eerdmans Publishing Company has always flouted convention. The press, founded in Grand Rapids, Mich., on August 16, 1911, by Dutch emigrant William B. Eerdmans Sr., who led it for 52 years, remains family-owned: William “Bill” Eerdmans Jr., the son of its founder, has served as the company’s... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-30 00:00:00 UTC ]
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Forbes new IPG business development manager

Written By: Charlotte Williams Publication Date: Tue, 27/09/2011 - 09:00 The Independent Publishers Guild (IPG) has appointed Imogen Forbes, previously communications officer at the Publishers Licensing Society, to the newly created role of business development manager. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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