As Google and Facebook control an increasing amount of ad spend, publishers realize that the only way they can stay competitive is to join forces. Enter the programmatic co-op, which Europe's publishers see as a way to combine both their audiences and data. It's all about scale. Buyers, fundamentally want efficiency at scale, which has been hard for publishers in small countries such as Czech Republic and Denmark to give them. Likewise, pooling programmatic resources opens publishers to more revenue without forcing them to hire more sales and operations people. “When you have such a fragmented supply offer, it makes sense for many publishers to gather and create differentiated offerings like these,” said Fabien Magalon, managing director of La Place Media, a French programmatic collective. The post Why Europe’s publishers have embraced programmatic co-ops appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-03-20 00:00:00 UTC ]
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Children's publishers remain confident that the printed book will be the dominant format for... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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Independent publishers have reported a stronger Christmas than in 2010, with Waterstones showing... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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IPC Media magazine Marie Claire has appointed Toby Evans as publisher, from his position as associate publisher on woman's weekly title Look. Continue reading at Media Week
[ Media Week | 2012-01-06 00:00:00 UTC ]
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Barnes & Noble Inc. has put its Sterling Publishing business up for sale, say people familiar with the situation, signaling a likely end to its decades-long involvement in the publishing of its own books. Continue reading at AllThingsD
[ AllThingsD | 2012-01-05 00:00:00 UTC ]
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Strong ebook sales over the festive period compensated for the decline in physical sales,... Continue reading at The Bookseller
[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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American book chain Barnes & Noble is reportedly seeking bids for its publishing arm Sterling... Continue reading at The Bookseller
[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Meredith Corporation is acquiring the assets of Disney Publishing Worldwide’s FamilyFun. Beginning in March 2012, FamilyFun and its associated special interest publications, as well as Toyhopper and other magazine apps, will be published by Meredith. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-04 00:00:00 UTC ]
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E-books and audio books on the Web site of the New York Public Library. Publishers are waiting for an industrywide approach to e-lending to gel. Continue reading at The New York Times
[ The New York Times | 2011-12-25 00:00:00 UTC ]
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Jeff Kinney, author of the Diary of a Wimpy Kid series, has filed a trademark lawsuit against... Continue reading at The Bookseller
[ The Bookseller | 2011-12-22 00:00:00 UTC ]
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The Good Muslim, The Marriage Plot and Go the F**k to Sleep are among the books literary... Continue reading at The Bookseller
[ The Bookseller | 2011-12-21 00:00:00 UTC ]
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Faber is to publish a "definitive" biography of entertainment mogul Simon Cowell by... Continue reading at The Bookseller
[ The Bookseller | 2011-12-15 00:00:00 UTC ]
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It's been 18 months since News Corp erected paywalls around The Sunday Times and The Times. Mike Fletcher assesses whether the paywall model is the future for online publishing and talks exclusively with News International to discover a shift in strategic thinking. Continue reading at Media Week
[ Media Week | 2011-12-14 00:00:00 UTC ]
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Bounce! Sales & Marketing Ltd is to expand the number of publishers it represents following... Continue reading at The Bookseller
[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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HarperCollins and Canongate have backed Fabers Stephen Pages calls for a new... Continue reading at The Bookseller
[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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Mainstream has bought a book aimed at guiding modern single girls on their search for love, to be... Continue reading at The Bookseller
[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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Semi-Homemade, the magazine of Food Network celebrity chef Sandra Lee, will no longer be published by Birmingham, Alabama-based Hoffman Media following its January/February 2012 issue. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-09 00:00:00 UTC ]
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Apple's entry into the ebook business hasn't been a huge success, but it has still registered with European antitrust regulators. Continue reading at AllThingsD
[ AllThingsD | 2011-12-06 00:00:00 UTC ]
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More than a third of publishers internationally believe that digital formats will account for at... Continue reading at The Bookseller
[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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Even in tense times, there is far more that unites publishers and libraries than divides them. And if one needs proof that librarians and publishers share common goals and can work together to mutual benefit, they need look no further than the career of Marcia Purcell, Random Houses v-p of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-02 00:00:00 UTC ]
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Dan Shannon, publisher of North Carolina city titles Chapel Hill and Durham Magazines, has spotted a hole in the current news publishing model. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
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