The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and publishers have decided to activate outside the traditional period reserved for their wares, further blurring the line between online and mainstream media. Mountain Dew, for example, is rooted in youth lifestyle culture, so it embraced both portions of the festival, digital brand manager Christine Ngo said. Mountain Dew is hosting musical performances as part of its Green Label Live series—a partnership between Mountain Dew and Complex Media—and will have a digital activation through the DEW VR Snow experience. Viewers can shred powder with pro snowboarders Danny Davis, Scotty Lago and Jack Mitrani via Oculus Rift technology. "I think that digital media has transcended online," Ngo said. "You might discover music online and that then gets popular and goes on the radio. We 're kind of [in] any medium that music exists, and digital is where we are concentrating a lot of our efforts." Nylon hosted daytime music showcase events on Thursday and Friday. But, before that, it was a partner of SXstyle, SXSW Interactive's special fashion track. Not only did Nylon co-sponsor the SXstyle closing party, it partnered with Nine West to create custom digital video and social activations with online influencers who wore Nine West shoes and created festival diaries, video content and online... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-21 00:00:00 UTC ]
News tagged with:
#unique opportunity
#credit cards
#mobile space
#share content
Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-06 04:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#digital marketing
If you use Amazon’s Kindle app on Android, you may have noticed the software doesn't offer the option to buy and rent ebooks or subscribe to the company’s Kindle Unlimited service anymore. Amazon announced the change last month and more recently began notifying customers of the move via email.If... Continue reading at Engadget
[ Engadget | 2022-05-31 16:17:08 UTC ]
More news stories like this | All news stories tagged with:
#kindle
#ebooks
#search giant
#june 1st
#google partnered
#nook app
Seven’s Mark Riley catches Covid just in time to miss plane to Quad summit. Plus: the West Australian prints Noongar edition for Reconciliation WeekToto Albanese was the undisputed star of the newspaper front pages on Monday morning after her master Anthony Albanese won the election. The... Continue reading at The Guardian
[ The Guardian | 2022-05-27 02:22:51 UTC ]
More news stories like this | All news stories tagged with:
#news corp
#ad campaign
#sunday morning
#herald sun
Outside Inc. told staff on Friday that it would be laying off around 15% of its 580-person workforce--between 85 to 90 people--as the bundled publisher continues its transition to a primarily digital company, the Denver Business Journal reported Friday. The media company, which is composed of 36... Continue reading at AdWeek
[ AdWeek | 2022-05-21 00:26:05 UTC ]
More news stories like this | All news stories tagged with:
#publishers including
#media company
#told staff
Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#macroeconomic news
#nielsen alternatives
#datacenter weekly
Kim Stanley Robinson, one of the most acclaimed living science fiction writers, is done with deep space narratives. His focus now is on solving real problems — like climate change. Continue reading at The New York Times
[ The New York Times | 2022-05-11 09:00:20 UTC ]
More news stories like this | All news stories tagged with:
#science fiction
#climate change
#real story
In this Washington Post Live conversation from May 4, author Danyel Smith explains why she wanted to give Black women their due in “Shine Bright: A Very Personal History of Black Women in Pop.” Continue reading at The Washington Post
[ The Washington Post | 2022-05-10 10:00:00 UTC ]
More news stories like this | All news stories tagged with:
#shine bright
#black women
#personal history
#danyel smith
#pop music
Award given for the interactive reconstruction of the moment Israeli forces hit a residential tower block in GazaThe Guardian has won a prestigious Amnesty media award for the interactive reconstruction Countdown to the airstrike: the moment Israeli forces hit al-Jalaa tower, Gaza, showing the... Continue reading at The Guardian
[ The Guardian | 2022-05-06 10:11:30 UTC ]
More news stories like this | All news stories tagged with:
#digital media
The new study from France's publishers indicates that French audiobook fans are moving from CDs and tape to digital audio. The post France’s ‘Digital Barometer’: 27 Percent Trying Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-05-05 01:45:20 UTC ]
More news stories like this | All news stories tagged with:
#audiobook
#digital audio
#audiobooks appeared
#post france
"The Memory Librarian," by Janelle Monáe, is a story collection about a dystopian near-future surveillance state where all who don’t conform are hunted down. Continue reading at The Washington Post
[ The Washington Post | 2022-04-20 12:01:15 UTC ]
More news stories like this | All news stories tagged with:
#story collection
#memory librarian
#janelle mone
Newspaper publisher Lee Enterprises is facing renewed pressure from a hedge fund to speed up its transition to digital publishing and consider adding new digital-savvy leaders to its board Continue reading at ABC News
[ ABC News | 2022-04-14 21:27:45 UTC ]
More news stories like this | All news stories tagged with:
#news publisher
#digital publishing
#hedge fund
#hedge funds
My first encounter with Valzhyna Mort’s work was Collected Body, her second book of poems released in America, which I picked off a shelf in a bookstore in Upstate New York. As its title suggests, the collection explores the body as a conflicted site of desire and repulsion, mythology and... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-13 08:51:54 UTC ]
More news stories like this | All news stories tagged with:
#bookstore
#title suggests
#writing poetry
#valzhyna mort
Greg Ginn started a record label that brought the world Sonic Youth, Hüsker Dü, the Minutemen and more. A photo book and a deep history tell his tale. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-04-12 13:00:50 UTC ]
More news stories like this | All news stories tagged with:
#photo book
#record label
The digital media age has exerted profound influence on how we see the mass shootings phenomenon. Through Twitter and other social media platforms, the public begins to learn of these attacks as they unfold in real time. Misinformation and political outrage also spread swiftly. A popular... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-08 08:49:42 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#real time
#mass shootings
After declining to appeal a preliminary injunction issued last month, Maryland attorneys now have until April 11 to show why a permanent injunction should not be issued. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-30 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#e-book
#permanent injunction
Zestworld announced it has raised $9.37 million in new funding to create a digital comics publishing and distribution platform for a newly assembled stable of veteran popular comics creators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#distribution platform
#raised $9
#$9 million
The tools and scope of the digital world present unprecedented challenges for intelligence agencies, Amy B. Zegart writes. Continue reading at The Washington Post
[ The Washington Post | 2022-03-18 12:00:04 UTC ]
More news stories like this | All news stories tagged with:
#digital era
The launch of some new imprints and another good year for a number of its most popular series combined to boost sales at Quarto Group by 19%, to $151.5 million, in 2021 over 2020. Adjusted operating profit jumped 51%, to $ 16 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#quarto
#quarto group
#good year
#boost sales
The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#self-publishing platform
#reach readers
The 'IPA Academy' program being opened with Sharjah Book Authority, is geared to supporting publishers with digital skills and advancement. The post ‘IPA Academy’ Digital Publishing Program Set for a March 7 Opening appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-02 14:13:03 UTC ]
More news stories like this | All news stories tagged with:
#digital publishing
#digital skills
#supporting publishers
#ipa academy