Why Bauer Media ditched its sales team and went all programmatic

The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of a programmatic-only approach, which it says has been both more lucrative and scalable. But others aren't convinced that going all-in is the best route for most media companies, particularly those who assume that "programmatic" automatically means "efficient." The post Why Bauer Media ditched its sales team and went all programmatic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-12-10 00:00:00 UTC ]
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Rupert Murdoch cards turn Twitter gems into festive greetings | Media Monkey

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[ The Guardian | 2013-12-10 00:00:00 UTC ]
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[ Publishers Weekly | 2013-12-10 00:00:00 UTC ]
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Amazon reveals quarter of Kindle ebook sales in US were for indie publishers

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[ The Guardian | 2013-12-05 00:00:00 UTC ]
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[ The Bookseller | 2013-12-05 00:00:00 UTC ]
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BuzzFeed Said to Expect 2014 Sales of Up to $120 Million

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[ Advertising Age | 2013-12-04 00:00:00 UTC ]
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[ The Bookseller | 2013-12-04 00:00:00 UTC ]
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[ Fast Company | 2013-12-04 00:00:00 UTC ]
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[ The Bookseller | 2013-12-02 00:00:00 UTC ]
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[ The Guardian | 2013-12-01 00:00:00 UTC ]
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ALA 2014 Preview: Meet the Team

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[ Publishers Weekly | 2013-11-30 00:00:00 UTC ]
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[ The Guardian | 2013-11-28 00:00:00 UTC ]
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[ AllThingsD | 2013-11-27 00:00:00 UTC ]
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[ Publishers Weekly | 2013-11-26 00:00:00 UTC ]
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[ Publishers Weekly | 2013-11-26 00:00:00 UTC ]
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