Why Adblock Plus Is Meeting Publishers and Agencies in New York Next Week

Adblock Plus is hosting an event with publishers on the evening of Nov. 3, the night before the ad:tech conference kicks off in New York. Eyeo GmbH, the company that makes the popular Adblock Plus software (which claims to have more than 400 million desktop downloads), is hosting a small dinner and discussion at the Algonquin Hotel. Adblock Plus is internally calling the event #CampDavid and expects 15 to 20 people to attend, primarily publishers. The group plans to discuss Eyeo's "Acceptable Ads" program, a whitelisting process that lets publishers pay to show ads in ad-blocking apps. In the program, ads must adhere to the guidelines laid out in a manifesto, which says they're not annoying, disruptive or deceptive. Last month, Eyeo said it was in the process of forming an independent board with marketers, publishers and consumers as representatives. The goal of next week's meeting is to help explain to publishers the idea of the board and talk through any concerns. "You might have seen some media discussion around our decision to appoint an Independent Board to manage our Acceptable Ads program," reads the invitation. "We also let on that we're planning a round table discussion—what we've dubbed internally as #CampDavid—to hear from publishers and others about what we can do to improve advertising and the Internet for all." Adblock Plus was one of six participants in a roundtable discussion recently organized by Adweek with a handful of key players to talk through... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-30 00:00:00 UTC ]
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Facebook buys innovative ebook publisher Push Pop Press

Written By: Philip Jones Publication Date: Wed, 03/08/2011 - 09:14 Facebook has bought the innovative ebook publisher Push Pop Press but will not use the company to publish ebooks. The giant social networking website will instead use PPP's platform and technology to give "people even richer... Continue reading at The Bookseller

[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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Data Shot: Consumer Weeklies Out-Page Monthly Mags for Ads

Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines’ ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Yahoo Ad Network Rolling Out Publisher-Friendly Features

Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from slippery. One lingering issue is that of transparency: when online publishers can’t sell all their inventory directly to advertisers (often at a premium),... Continue reading at AdWeek

[ AdWeek | 2011-07-28 00:00:00 UTC ]
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Indie publishers ready digital editions and reprints after Booker fillip

Written By: Charlotte Williams Publication Date: Wed, 27/07/2011 - 09:10 The smaller publishers whose titles have been selected for the Man Booker longlist, including Seren Books, Sandstone Press and Oneworld, are preparing to reprint the titles and release digital versions to meet the... Continue reading at The Bookseller

[ The Bookseller | 2011-07-27 00:00:00 UTC ]
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Publishing Revenue Slips 3.2 Percent for MSLO in Second Quarter

Martha Stewart Living Omnimedia, Inc. reported revenue of $54.9 million for the second quarter of 2011 compared to $55.3 million during the same period last year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-27 00:00:00 UTC ]
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Paperback Publishers Quicken Their Pace

A new-releases display at the Elliott Bay Book Company in Seattle contains both paperbacks and hardcovers. Now publishers often don't wait the traditional year before bringing out paperbacks. Continue reading at The New York Times

[ The New York Times | 2011-07-27 00:00:00 UTC ]
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Leather to be published by Amazon Encore

Written By: Philip Jones Publication Date: Tue, 26/07/2011 - 08:50 Stephen Leather's bestselling ebooks The Basement and Once Bitten are to be republished under Amazon.co.uk's Encore programme. He will join other indie writers such as Joe Konrath who have been picked by the initiative, which... Continue reading at The Bookseller

[ The Bookseller | 2011-07-26 00:00:00 UTC ]
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Orion to publish Where's Asterix?

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[ The Bookseller | 2011-07-22 00:00:00 UTC ]
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Indigo fires Canadian publishers' anger over changing terms

Written By: M J Deschamps in Ottawa Publication Date: Fri, 22/07/2011 - 15:02 Canadian publishers have attacked the decision by Indigo Books & Music, the country's biggest bookshop chain, to stock fewer books and evaluate returns on a shorter time frame. They claim it is putting extra... Continue reading at The Bookseller

[ The Bookseller | 2011-07-22 00:00:00 UTC ]
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Conde Nast, Other Publishers Look to Standardize Audience Metrics In Digital Editions

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[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
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Natmag poaches Grazia publisher Ella Dolphin for Cosmo

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[ Media Week | 2011-07-20 00:00:00 UTC ]
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Publishers Association plans second digital survey

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[ The Bookseller | 2011-07-19 00:00:00 UTC ]
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E-textbooks are destroying the old publishing business model

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[ Betanews | 2011-07-15 00:00:00 UTC ]
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Children's publishing "haemorrhaging talent"

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[ The Bookseller | 2011-07-15 00:00:00 UTC ]
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Publishers and E-Commerce: Perfect Together

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[ Folio Magazine | 2011-07-15 00:00:00 UTC ]
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Ebury to publish Armistice poetry collection

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[ The Bookseller | 2011-07-15 00:00:00 UTC ]
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French favourite for third week

Written By: Philip Stone Publication Date: Tue, 12/07/2011 - 15:33 Dawn French has retained her position at the summit of the Official UK Top 50 for a third week. The mass-market edition of French's début novel, A Tiny Bit Marvellous (Penguin), sold 34,100 copies at UK booksellers in the seven... Continue reading at The Bookseller

[ The Bookseller | 2011-07-12 00:00:00 UTC ]
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Publishers seek second half upturn to 2011

Written By: The Bookseller News Team Publication Date: Fri, 08/07/2011 - 14:19 Publishers are optimistic about the next six months, despite a number of big ­houses turning in their worst first half-year Nielsen BookScan TCM sales performances for years, with ebook growth already beginning to... Continue reading at The Bookseller

[ The Bookseller | 2011-07-08 00:00:00 UTC ]
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Lock, Stock, and Publisher

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[ Publishers Weekly | 2011-07-08 00:00:00 UTC ]
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Cinchcast Launches Audio Platform Cloud Solution for Digital Publishers

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[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
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