Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?

In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection she […] Continue reading at 'Interesting Literature'

[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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Children's Books in China 2018: Social Media Marketing: Working the Platform

The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Children's Books in China 2018: A Wide-Ranging Selection of Original Works from China

With nearly 100 Chinese publishers and at least half that many illustrators attending the Bologna Children’s Book Fair in March, a big contingent will be representing the land of 1.38 billion people. Most of the publications they are bringing to the fair focus on common themes and age-old plots... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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News UK to advertisers: Run your Facebook ads on our sites

"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-19 00:00:00 UTC ]
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Giant advertiser Unilever threatens to pull its ads from Facebook and Google over 'toxic content'

One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
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Usborne to encourage diversity with work experience scheme

Usborne is launching a new work experience scheme for people from communities under-represented in the industry. Continue reading at The Bookseller

[ The Bookseller | 2018-02-07 00:00:00 UTC ]
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Newsweek Media Group’s Publisher and Finance Director Resign Amid Reports of Advertising Fraud

Newsweek Media Group's chairman and finance director have resigned from their roles at the company. Newsweek Media Group (formerly IBT Media)--which owns Newsweek, International Business Times and other digital media properties--confirmed in a memo to staff on Thursday that Etienne Uzac and... Continue reading at AdWeek

[ AdWeek | 2018-02-03 00:00:00 UTC ]
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‘In one fell swoop:’ 75 percent of advertisers say they’ve been endangered by risky content

Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content... Continue reading at Digiday

[ Digiday | 2018-01-29 00:00:00 UTC ]
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On how unconventional publishing can work

Laura Jones and Heather McDaid reflect on the meteoric rise of their indie press 404 Ink since its launch last year and how they achieved it. Continue reading at The Bookseller

[ The Bookseller | 2018-01-25 00:00:00 UTC ]
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Rare Stephen King works destroyed in Maine bookstore flood

Stephen King may be the Master of Horror, but one of his fans is dealing with horror of a new kind. A Bangor, Maine, bookstore owner lost several of King’s rare manuscripts and books after a burst pipe flooded his store's basement, the Bangor Daily News reports. Gerald Winters, the owner of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-01-22 00:00:00 UTC ]
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'Master' cover designer Wolpe's work to be showcased

A new exhibition on "master of graphic design", Berthold Wolpe, a cover designer for Faber, is to open this spring. Continue reading at The Bookseller

[ The Bookseller | 2018-01-17 00:00:00 UTC ]
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It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge

In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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Mobile Referendum: How Native Advertising Can Close the New Attention Gap

[Partner Content] Not only do publishers need to ensure their readiness, they need to demand their tech partners support native component-based advertising. The post Mobile Referendum: How Native Advertising Can Close the New Attention Gap appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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WORKING London Book Fair Quantum Conference Announced

Teaser text Image By Porter Anderson, Editor-in-Chief | @Porter_Anderson subhed XXX The post WORKING London Book Fair Quantum Conference Announced appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-15 00:00:00 UTC ]
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Transworld probe will consider how to make better use of work time

Transworld is publishing Make Time by Jake Knapp and John Zeratsky, which will explore how to make better use of your work time. Continue reading at The Bookseller

[ The Bookseller | 2018-01-13 00:00:00 UTC ]
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Foyles defies Crossrail works to post festive sales rise

Foyles’ sales were marginally up in value terms in December, despite the mini-chain being hit by a drop in footfall, which it said was a result of adverse weather and roadworks outside its flagship branch on Charing Cross Road in London. Continue reading at The Bookseller

[ The Bookseller | 2018-01-12 00:00:00 UTC ]
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Young, working-class and fed up: Iran's deadly protests driven by a new crop of dissenters

The 28-year-old university graduate stood in front of a bookstore window in central Tehran, pretending to browse the titles on the shelves. He really was looking out for Iranian security forces sent to quash anti-government protesters. Kambiz, who gave only his first name, earned a physics degree... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-01-03 00:00:00 UTC ]
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SoA grants £140,000 in support of authors' new work

The Society of Authors has distributed more than £140,000 between 61 authors to help support them in the development and completion of new work.  Continue reading at The Bookseller

[ The Bookseller | 2017-12-23 00:00:00 UTC ]
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Working class writers band together for collective, and Unbound anthology

A working class writers’ collective has formed in response to author Kit de Waal’s “powerful call to arms” to see more such voices represented in literature, with Carmen Marcus and Kerry Hudson among its members. Continue reading at The Bookseller

[ The Bookseller | 2017-12-23 00:00:00 UTC ]
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Go viral, score book deal. 'Cat Person' author sells her debut book in the U.K., with U.S. deal in the works

The debut book from Kristen Roupenian, whose New Yorker short story “Cat Person” went viral far beyond the scope of most short fiction when it was published earlier this month, has been sold to British publisher Jonathan Cape, the Guardian reports. Roupenian's short story collection, “You Know... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-12-19 00:00:00 UTC ]
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Authors Guild Releases Report On Translation Pay, Work Conditions

A new report released by the Authors Guild showed that more than 65% of the literary translators responding to a survey earn less than $20,000 a year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-15 00:00:00 UTC ]
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