Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?

In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection she […] Continue reading at 'Interesting Literature'

[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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‘There’s nothing easy about social’: Weed publishers try to work around digital hurdles

Facebook lifted a ban on cannabis companies surfacing in search results, but weed publishers still struggle to gain awareness on the network. The post ‘There’s nothing easy about social’: Weed publishers try to work around digital hurdles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-10-24 00:00:00 UTC ]
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Teen Vogue Summit Delivers A New Audience to Advertisers

[caption id="attachment_139031" align="alignright" width="450"] Credit: Andrew Noel for Teen Vogue[/caption] Last year, Teen Vogue launched its first two-day Teen Vogue Summit in December. Its success led to the brand renewing and expanding the program into two events for 2018—the first in June... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
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FreeWheel looks to scale OTT advertising with new ad products

Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-delivered content. But currently it's extremely... Continue reading at Advertising Age

[ Advertising Age | 2018-10-15 00:00:00 UTC ]
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Facebook's new offer to advertisers: Safe videos at lower prices

Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this... Continue reading at Advertising Age

[ Advertising Age | 2018-09-29 00:00:00 UTC ]
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Mahfouz collection on working class artists to Westbourne Press

Saqi imprint The Westbourne Press has bought world English rights to Smashing It: Working Class Artists on Life, Art and Making It Happen, edited by poet and playwright Sabrina Mahfouz, recently made a Fellow of the Royal Society of Literature. Continue reading at The Bookseller

[ The Bookseller | 2018-09-21 00:00:00 UTC ]
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Novelist Who Wrote an Essay Called “How to Murder Your Husband” Accused of Murdering Her Husband

A 68-year-old romance novelist living in a suburb of Portland who self-published an essay entitled “How to Murder Your Husband” seven years ago was arrested last week on charges of murdering her husband. Continue reading at Slate

[ Slate | 2018-09-13 00:00:00 UTC ]
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Hodder acquires 'seminal work' on morality from Rabbi Lord Sacks

Hodder has acquired a new book from thought leader and Rabbi Jonathan Sacks about the "outsourcing" of morality and what needs to be done to recover it. Continue reading at The Bookseller

[ The Bookseller | 2018-08-30 00:00:00 UTC ]
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Joanna Coles Is Working on Her ‘Next Chapter’ From the Beach

Though she left after serving as Hearst Magazine's first chief content officer weeks ago, Joanna Coles hasn't given up her signature treadmill. She just moved it to the beach instead. Turns out I can't give up my #TreadmillDeskLife. #BackAtMyDesk #BeachBoss working on #NewChapter ???? @LolaHats... Continue reading at AdWeek

[ AdWeek | 2018-08-21 00:00:00 UTC ]
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Can you record your boss at work without him or her knowing?

The recordings that reality TV star and former White House special assistant Omarosa Manigault Newman made of Chief of Staff John Kelly and President Donald Trump can be seen as a publicity stunt for her book tour. Or another distracting episode in the Trump news cycle. Or even as an alarming... Continue reading at Baltimore Sun

[ Baltimore Sun | 2018-08-15 00:00:00 UTC ]
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Working class writers' festival planned for 2020

Authors, publishers and trade professionals are joining together to launch a working class writers’ festival. Continue reading at The Bookseller

[ The Bookseller | 2018-08-15 00:00:00 UTC ]
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Facebook exec: media firms that don't work with us will end up 'in hospice'

Campbell Brown, head of news partnerships, tells publishers that without Facebook’s help their businesses will dieA senior Facebook executive told Australian media companies that if they didn’t cooperate with the social network, their businesses would die.According to a report by The Australian,... Continue reading at The Guardian

[ The Guardian | 2018-08-14 00:00:00 UTC ]
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Alexa, What Have Publishers Learned About Working With Smart Speakers?

Smart speakers such as the Amazon Echo, Google Home and Apple HomePod are close to becoming ubiquitous consumer products. They are now in nearly 50 million homes and a number of publishers have recognized their potential for some time. Now, there is growing roster of publishers that are getting... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-31 00:00:00 UTC ]
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The Works begins trading on the Stock Exchange

Discount high street retailer The Works has begun trading on the London Stock Exchange with an offer price of 160p. Continue reading at The Bookseller

[ The Bookseller | 2018-07-20 00:00:00 UTC ]
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The Works plans £100m float

Discount retailer The Works is reportedly planning to enter the stock market with a £100m listing giving its private equity owners and management a £36.7m payout. Continue reading at The Bookseller

[ The Bookseller | 2018-07-17 00:00:00 UTC ]
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Vintage and Riot back audio advertising and Portman to boost Harari’s Lessons

Runaway bestseller Sapiens established Yuval Noah Harari as a staple of the smart-thinking non-fiction field; four years on, Vintage and Riot Communications hope to take the Israeli’s new work, 21 Lessons, to an even broader readership. Continue reading at The Bookseller

[ The Bookseller | 2018-07-14 00:00:00 UTC ]
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Firefly publisher to lead new Golden Egg Academy branch

Children’s writing organisation the Golden Egg Academy is opening a new branch to cover Wales and the South West, which will be led by Firefly Press publisher Penny Thomas. Continue reading at The Bookseller

[ The Bookseller | 2018-07-12 00:00:00 UTC ]
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Sourcing Content: Sara Sargent of HarperCollins Children’s Books on Working With Wattpad

HarperCollins Children's Books' executive editor Sara Sargent says she's 'combining a non-traditional way of sourcing books with traditional storytelling' with Wattpad. The post Sourcing Content: Sara Sargent of HarperCollins Children’s Books on Working With Wattpad appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-05 00:00:00 UTC ]
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Amazon Works to Speed Pick-Ups

After complaints that Amazon has been slow in picking up orders from various suppliers, the company has instituted some changes to ensure speedier pick-ups. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-02 00:00:00 UTC ]
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