Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?

In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection she […] Continue reading at 'Interesting Literature'

[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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Kate Braverman, Who Wrote of Women on the Margins, Dies at 70

Her novels, short stories and poetry were dense with lush and spellbinding imagery. As a teacher, one former student said, “She lived and died by the word.” Continue reading at The New York Times

[ The New York Times | 2019-10-18 22:39:19 UTC ]
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10 Graphic Novel Adaptations of Neil Gaiman’s Work

When the minds of two creatives come together, it's a beautiful thing: here are eight of Neil Gaiman's works that have been adapted by artists. Continue reading at Book Riot

[ Book Riot | 2019-10-18 10:41:08 UTC ]
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Advertising lessons learned and reaffirmed by HBO’s ‘Succession’

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
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What HBO’s ‘Succession’ can teach us about advertising

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
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Hachette award nominations for Ethnicity Pay Gap report and flexible working

Hachette UK has been nominated for two HR awards, recognising its Ethnicity Pay Gap report and flexible working policies. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 14:50:34 UTC ]
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British Book Awards and The Bookseller working class survey shortlisted for PPA Awards

The British Book Awards and The Bookseller’s working class survey have been shortlisted for prizes at this year’s Professional Publishers Association (PPA) Independent Publisher Awards. Continue reading at The Bookseller

[ The Bookseller | 2019-10-02 16:52:21 UTC ]
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New connected TV study debunks 3 common myths about political advertising

The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 13:42:00 UTC ]
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With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
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What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
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Agencies and Brands skip work, donate ad space for Global Climate Strike

Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 22:10:02 UTC ]
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Nearly half of all book reviews in Australia in 2018 were of works by female authors

Stella Count researchers say gender parity reached by most publicationsResearchers have praised most Australian publications for reaching gender parity in their book review sections last year.Of published book reviews in Australia in 2018 49% were for books written by women, according to... Continue reading at The Guardian

[ The Guardian | 2019-09-18 18:00:08 UTC ]
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New York academic to open London's 'first co-working space for writers'

American academic Sharon Fulton will launch Clean Prose, "London’s first co-working space designed specifically for writers", next month. Continue reading at The Bookseller

[ The Bookseller | 2019-09-17 18:04:26 UTC ]
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Bud Light Seltzer is in the works amid hard seltzer sales craze

Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension... Continue reading at Advertising Age

[ Advertising Age | 2019-09-13 13:12:06 UTC ]
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Endeavour scoops Clarke's guide to work happiness

Octopus imprint Endeavour has scooped an “inspiring” guide on how to be happy at work by happiness consultant and School of Life lecturer Samantha Clarke. Continue reading at The Bookseller

[ The Bookseller | 2019-09-12 17:52:44 UTC ]
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Callow to voice Headline audio orginal of Wilde works

Simon Callow will voice a Headline audio original of Oscar Wilde's poem The Ballad of Reading Gaol and De Profundis ahead of the 125th anniversary of Wilde's sentencing for "gross indecency" next year. Continue reading at The Bookseller

[ The Bookseller | 2019-09-11 23:14:14 UTC ]
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You guys suck! The dos and don'ts of comparative advertising

The fast-food industry is waging a chicken sandwich war. Bud Light and Coors Light are embroiled in “corngate.” And Kind and Cliff keep trading shots in a snack-bar skirmish over whose ingredients are healthier. These are among the many brand battles raging in what has become a feisty,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-10 07:00:00 UTC ]
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Retailers must work together to save UK high street, Bird tells BA conference

Booksellers must pull together with other retailers in their community to increase footfall and save the British high street, the Booksellers Association conference heard on Sunday. Continue reading at The Bookseller

[ The Bookseller | 2019-09-08 23:26:25 UTC ]
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Can an uncompromising activist keep her integrity while working in the White House?

Samantha Power’s new memoir, “The Education of an Idealist,” describes a bracing moral test. Continue reading at The Washington Post

[ The Washington Post | 2019-09-05 22:27:05 UTC ]
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6 Books Written by Women Working in Tech

We need more women in tech, so when women in the field write about it, it's important to pay attention. Get insight from these books by women in tech. Continue reading at Book Riot

[ Book Riot | 2019-09-04 10:34:21 UTC ]
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Barbara Probst Solomon, Who Wrote of Spain Under Franco, Dies at 90

Admired for her observations on culture and politics, she was best known for a memoir about her involvement with the anti-Franco resistance movement. Continue reading at The New York Times

[ The New York Times | 2019-09-01 20:06:23 UTC ]
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