The convergence of digital and linear business models and operations may be the hottest and most important strategic topic in the digital ad business today. Certainly, it is changing how major stakeholders -- publishers and media properties, brands, advertisers and agencies -- view the industry's immediate-term growth horizons and the longer-term outlook. Major, long-term disruptions appear inevitable.Digital publishers see convergence as a way to tap into the much larger budgets associated with traditional brand advertising and to give their advertisers fuller visibility and broader reach into and across all segments. That is a potentially huge advantage, though considerable work is required to gain it. A relevant historical precedent -- the telecom industry in the mid- to late-1990s -- provides four lessons for digital media and publishing organizations sorting through the implications of convergence:1. Rethink the offerings. Consider how local phone service and long distance -- mainstay products for decades -- were suddenly secondary to wireless, internet and video offerings. Yes, these new products were mostly logical additions to the portfolio (they were all about connectivity and communications). But they came with significantly different customer expectations and pricing structures. They also presented unprecedented opportunity to increase revenue and build stronger customer relationships. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-23 00:00:00 UTC ]
News tagged with:
#increase revenue
Following a July slump, book sales were up 8.5% in August at the 1,233 publishers that supply data to AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-17 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book sales
#supply data
Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
More news stories like this | News stories tagged with:
#canadian publisher
During the Digiday Publishing Summit, execs from companies including Condé Nast, Dotdash Meredith and Thomson Reuters assessed the industry's readiness. Continue reading at Digiday
[ Digiday | 2023-09-25 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#publishers speak
#thomson reuters
Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#sponsorship revenue
#publishing summit
Book manufacturers gathered recently in New York to take stock of the sector in the wake of the pandemic, and to look to the future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
More news stories like this |
Book sales fell 10.9% in July at the 1,233 publishers that supply data to AAP’s StatShot program. Sales of adult books dropped 4.6%, and children's/young adult book sales declined 10.7%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-19 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#supply data
#adult book
Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Sponsored: On September 13, Bookwire's 'All About Multi-Format Publishing' program will look at digital publishing developments. The post Bookwire Stages ‘Shaping the Future of Digital Books’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-31 17:46:41 UTC ]
More news stories like this | News stories tagged with:
#digital books
#digital publishing
It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. Continue reading at Digiday
[ Digiday | 2023-08-31 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#media briefing
#hot summer
#ad revenue
#digital media
#digital publishers
Short, faith-based content that can be approached one day at a time is a winning combination for young readers, according to religion publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#faith-based content
#winning combination
#young readers
#religion publishers
Revenue fell to a three-year low as insurance carriers downsized their advertising budgets. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-08-16 10:33:50 UTC ]
More news stories like this | News stories tagged with:
#revenue fell
#advertising budgets
#digital media
The Internet Archive is facing another lawsuit over one of its conservation projects. Sony Music Entertainment, Universal Music Group and a handful of other music labels have filed a lawsuit against the nonprofit organization, accusing it of copyright infringement for digitizing, "willfully... Continue reading at Engadget
[ Engadget | 2023-08-12 11:01:08 UTC ]
More news stories like this | News stories tagged with:
#louis armstrong
#project website
#unlimited access
#legal battle
Consolidation was supposed to be books’ biggest threat. Is private equity worse? Continue reading at Slate
[ Slate | 2023-08-11 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#biggest threat
#publishing industry
Book publisher Simon & Schuster's sale to investment firm KKR is novel in many ways, but also part of a long-term trend. History tells us to expect the unexpected. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-08 17:35:35 UTC ]
More news stories like this | News stories tagged with:
#book publisher
Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek
[ AdWeek | 2023-08-03 11:50:06 UTC ]
More news stories like this | News stories tagged with:
#revenue streams
#pop culture
#late july
#broader effort
#wholly owned
#digital media
This exchange program, coordinated by the Börsenverein, brings together organizations in Germany and Ukraine to promote the book industry. The post Germany Funds Book Industry Exchange With Ukraine at €900,000 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-26 14:24:20 UTC ]
More news stories like this | News stories tagged with:
#book industry
The 28-page complaint claims that the law—which is set to take effect in September—would impose sweeping, vague, and unconstitutional content-based restrictions and unduly burden booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-25 04:00:00 UTC ]
More news stories like this |
A 14.1% decline in May in the children's/YA segment was offset by gains in sales of adult books and college course materials, leading to total sales in the month holding even with 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-19 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#total sales
#1% decline
#adult books
After a survey revealed the stresses that authors face when placed in the spotlight for the first time, publishing houses and industry bodies have pledged extra training and pastoral careAuthor and publisher welfare has been a hot topic in the books industry of late. Publishing houses, trade... Continue reading at The Guardian
[ The Guardian | 2023-07-18 15:13:43 UTC ]
More news stories like this | News stories tagged with:
#survey revealed
#industry bodies
#books industry
#hot topic
#mental health
#anna frame
#communications director
#english pen
#independent publisher
#bookseller
#publishing houses