What Advertisers Want From Snapchat's First Earnings Report

It would be understandable if Snap Inc. is feeling a little jittery as it closes the book on its first quarter as a public company today. The owner of the Snapchat messaging and media app has to show strong ad sales and a growing user base when it makes its report after the close of business. And, to that effect, it needs a plan to beat Facebook's relentless copying."The thing that everyone in the industry is grappling with is: Can Snapchat successfully get ahead of Facebook copying them?" said one ad agency exec, speaking on condition of anonymity.Here's what the ad world (and Wall Street) are looking for today: Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-10 00:00:00 UTC ]
News tagged with: #earnings report #media app #beat facebook #ad world #wall street

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Tina Fey will reportedly star in a film adaptation of 'Taliban Shuffle'

The movie will be based on the memoir by journalist Kim Barker, a darkly comic look at reporting in the Middle East. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-02-22 00:00:00 UTC ]
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News UK advertises for 'privacy adviser'

Publisher of the Sun and the Times places advert for position requiring knowledge of privacy issues in the digital eraNews UK, owner of the Sun, the Times and Sunday Times, is hiring a "privacy adviser" two years after the hacking scandal threatened to engulf the company.It has advertised the... Continue reading at The Guardian

[ The Guardian | 2014-02-13 00:00:00 UTC ]
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Rights Report: Week of February 10, 2014

New deals for Samantha Berger, Tom Angeleberger, Kathi Appelt, Jenny McLachlan, and others. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-11 00:00:00 UTC ]
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IAB To Advertisers: Time to Step Up Your Mobile Game

The Interactive Advertising Bureau primarily exists to help grow the pie of digital advertising dollars. So, as it kicks off its annual leadership meeting this week, it's focusing on where that growth is expected to occur: mobile.Today, the IAB -- along with a group of publishers including AOL,... Continue reading at Advertising Age

[ Advertising Age | 2014-02-10 00:00:00 UTC ]
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Advertising sales could transform as programmatic trading takes off

Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparencyProgrammatic trading of advertising has been around for a decade or so, but advocates believe 2014 could be the year it breaks out beyond its online display roots and takes hold in... Continue reading at The Guardian

[ The Guardian | 2014-02-10 00:00:00 UTC ]
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Skyhorse Reports Record Sales in 2013

Skyhorse Publishing broke a new record in 2013, reporting revenue up by 14% in the year, topping $26 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-10 00:00:00 UTC ]
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Canadian Indies Report Encouraging 2013

Despite the challenge of competing with online booksellers, Canadian independents contacted by PW reported that 2013 was an encouraging year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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News Corp reports 4% revenue drop

Rupert Murdoch’s publishing arm, which owns Wall Street Journal and the Times, blames ‘challenging advertising market’Dominic Rushe Continue reading at The Guardian

[ The Guardian | 2014-02-07 00:00:00 UTC ]
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Times Co. Reports Digital Subscriber Increase, but Continued Ad Declines

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[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
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Intersections: Data and Digital Advertising

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[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
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Harper Earnings Jumped 33% in Quarter

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[ Publishers Weekly | 2014-02-06 00:00:00 UTC ]
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Publishers advertise for chair of new press regulator

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[ The Guardian | 2014-02-03 00:00:00 UTC ]
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Web advertising: still a small net in a very large pond

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[ The Guardian | 2014-02-02 00:00:00 UTC ]
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Kate DiCamillo's 'Flora & Ulysses' earns author a second Newbery award

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[ The Christian Science Monitor | 2014-01-29 00:00:00 UTC ]
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BBC faces damning criticism over £100m DMI fiasco in NAO report

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[ The Guardian | 2014-01-28 00:00:00 UTC ]
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How Much Do Writers Earn? Less Than You Think

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[ Publishing Perspectives | 2014-01-21 00:00:00 UTC ]
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[ The Guardian | 2014-01-17 00:00:00 UTC ]
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DBW 2014: Survey Finds Most Authors Want to Earn More

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[ Publishers Weekly | 2014-01-15 00:00:00 UTC ]
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[ Editor & Publisher | 2014-01-07 00:00:00 UTC ]
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Native advertising is the new paywall in media economics - but is it here to stay?

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[ The Guardian | 2014-01-05 00:00:00 UTC ]
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