‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020

Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-10-18 04:01:51 UTC ]
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Melville House Sells Out of 'Torture Report'

Announced earlier this month and officially on sale today, Melville House's edition of the document known as the Senate Torture Report, is going back to press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #torture report #announced earlier #sale today #melville house


B&N to buy back Pearson's Nook shares

Barnes & Noble is to buy back the stake Pearson acquired in its Nook Media business for $27.7m in cash and stock, ahead of a split of the business in 2015, the Wall Street Journal has reported. The split follows that of B&N and Microsoft earlier this month. Continue reading at The Bookseller

[ The Bookseller | 2014-12-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #buy back


The Best Books Fast Company Read This Year

Relive the year in reading with the Fast Company staff.As the year wraps up, the Fast Company staff remembers our year in reading with our favorite books of the year. The list above is by no means comprehensive, or even the best new titles, but just some of the works we spent the last 12 months... Continue reading at Fast Company

[ Fast Company | 2014-12-24 00:00:00 UTC ]
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More Top Media Publications Trust Programmatic For Premium Ad Inventory

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed exclusive deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of... Continue reading at AdWeek

[ AdWeek | 2014-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing number #coming year #physical world #early stages


Critics select 'Can't We Talk About Something More Pleasant?' for best-of-the-year lists

'Pleasant' is a graphic novel by Roz Chast that explores caring for aging parents. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-12-23 00:00:00 UTC ]
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B&N Buys Out Pearson's Nook Stake

Barnes & Noble has reached an agreement with Pearson to buy out the publisher’s stake in Nook Media for $13.7 million in cash plus 602,927 shares of B&N common stock. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #nook media


Bloomsbury buys Osprey

Bloomsbury has acquired Osprey Publishing Ltd from private equity company Alcuin Capital Partners for £4.6m. Bloomsbury paid £3.2m in cash, and issued shares to the value of £1.4m to make the purchase, and will situate the business within Bloomsbury’s Special Interest Publishing, a part of the... Continue reading at The Bookseller

[ The Bookseller | 2014-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adult division #osprey group #custom publishing


The Miniaturist is Specsavers Book of the Year

Jessie Burton's The Miniaturist (Pan Macmillan) has been crowned the Specsavers Book of the Year for 2014 after a public vote. Continue reading at The Bookseller

[ The Bookseller | 2014-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jessie burton #public vote


The Miniaturist voted book of the year

Jessie Burton's debut novel The Miniaturist comes top of a public vote to be named Specsavers Book of the Year. Continue reading at BBC News

[ BBC News | 2014-12-22 00:00:00 UTC ]
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10 Must-See Digital Marketing Stats From the Week: Dec. 15-19

Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened dramatically in recent weeks. In September, the... Continue reading at AdWeek

[ AdWeek | 2014-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platform #video channel


Second Story Press Celebrates 25 Years of Feminist and Social Justice Publishing

When Toronto-based Second Story Press celebrated its 25th anniversary this month, the room at a community center in downtown Toronto was filled with authors and illustrators who have helped the press pursue its goal of publishing important feminist and social justice books for young readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #25th anniversary #community center #downtown toronto #young readers


The publisher’s year: hits and misses of 2014

Which books took off and which failed to sell? Publishers choose their books of the year, and the ones that slipped through the netThe book that made my year: The commercial publication of Picador’s year was The Miniaturist by Jessie Burton, which has just been crowned Waterstones book of the... Continue reading at The Guardian

[ The Guardian | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jessie burton #sunday times #17th-century amsterdam #station eleven


Government must fund digital resource for libraries, says Sieghart

The Sieghart review into public libraries, to be published today (18th December), calls on central government to give local authorities the funding to create a national digital resource for libraries, with free Wi-fi as standard, and workforce training for all public libraries in England. Continue reading at The Bookseller

[ The Bookseller | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sieghart review #public libraries


PRH: 'year of implementation' ahead

2015 will be a “year of implementation” for Penguin Random House, with the work ahead allowing PRH to “fully realise the potential of our new company”, c.e.o. Markus Dohle has told employees. In a letter to PRH staff worldwide, Dohle said that it was “incredible what our company has been able... Continue reading at The Bookseller

[ The Bookseller | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #markus dohle #told employees


Want You Dead named Sainsbury's ebook of the year

Peter James’ Want You Dead (Pan Macmillan) has been named eBooks by Sainsbury’s eBook of the Year 2014. The award, which aims to let readers decide their stand-out “screen turner” of the year, is in its second year. Want You Dead was chosen from a longlist of more than 150 titles from a range... Continue reading at The Bookseller

[ The Bookseller | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #peter james #named ebooks #readers decide


ALM Buys Kennedy Consulting, Branches Out From Legal Market

 ALM, formerly known as American Lawyer Media, is the largest B2B publisher in the legal market, but it's branching out with its latest acquisition. Continue reading at Folio Magazine

[ Folio Magazine | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest acquisition


Dohle Reflects On a Year 'Combining Two Great Legacies'

In his annual year-end letter, Penguin Random House CEO Markus Dohle cited the merger and thanked the PRH staff for the “impressive feat” of “combining two great legacies.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dohle reflects #prh staff #impressive feat


News Corp UK suffers £3.5m loss after £51m profit the year before

Bleak results for Rupert Murdoch’s British newspapers and book publisher Rupert Murdoch’s British newspaper and publishing division suffered an operating loss of £3.5m in the year up to June 2014 compared to a £51m profit the year before.The loss by News Corp UK & Ireland, which owns the... Continue reading at The Guardian

[ The Guardian | 2014-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #operating loss #rupert murdoch #british newspapers #british newspaper #accounts filed #companies house


Trinity University Press Buys Maverick Publishing

Trinity University Press has acquired the assets of Maverick Publishing. The purchase includes over 40 titles which will form the basis of a new Trinity imprint, Maverick Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-17 00:00:00 UTC ]
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Google 'experimenting with buy button'

Google is looking to experiment with a "buy now" button that would allow browsers to shop directly through the search engine, without having to visit a retailer's own website. According to a report in the Wall Street Journal, the search giant is seeking to compete directly with Amazon, which... Continue reading at The Bookseller

[ The Bookseller | 2014-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy button #search engine #search giant #shopping service