We’re Still Here: Media Buyers Keep the Print Faith

Magazines still offer things other channels don’t. The post We’re Still Here: Media Buyers Keep the Print Faith appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2017-12-11 00:00:00 UTC ]
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Other Publishing stories related to: 'We’re Still Here: Media Buyers Keep the Print Faith'


Fairfax Media posts $27.4m profit despite lower print advertising revenue

Property website Domain increases digital revenue by 37% and continues to prop up Fairfax’s overall profit as editorial restructure is announcedFairfax Media, publishers of the Age and the Sydney Morning Herald, have returned a net profit of $27.4m for the first half of the financial year... Continue reading at The Guardian

[ The Guardian | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #net profit #editorial restructure #financial year #print advertising


Trinity Mirror and Johnston Press show touching faith in print

But Simon Fox might like to reconsider whether that New Day title is right...So two newspaper publishing chiefs who have made much of a pursuing a digital future are showing a renewed, and touching, faith in print.Trinity Mirror’s Simon Fox is overseeing the launch of a new daily while Johnston... Continue reading at The Guardian

[ The Guardian | 2016-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trinity mirror #simon fox #digital future #johnston press #ashley highfield


Pearson’s Big Paydays Defy the Odds Against Print Media

It has been tough sledding for print media. More than 150 newspapers have closed or converted to digital-only offerings in the last two years. Recently the magazine giants Condé Nast and Time Inc. have both cut employees and closed magazin ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print media


AIM Media Indiana Announces Acquisition of Publishing and Commercial Printing Assets from Home News Enterprises

AIM Media Indiana, LLC  announced today that is has acquired the print and online newspaper publishing assets and the commercial printing assets from Home News Enterprises, LLC (“HNE”) of Columbus, Indiana, according to John ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #llc ldquo


Girls like digital media while boys prefer print, finds study on reading habits

National Literacy Trust report also says girls continue to outpace boys in their enthusiasm for reading for pleasureGirls have more firmly embraced digital literacy and formats such as Facebook, email and text message, while boys are more comfortable with traditional printed media such as... Continue reading at The Guardian

[ The Guardian | 2015-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #black girls #finds study #text message #study published


HealthiNation Pitches Media Buyers on Mobile Lifestyle Video

For its first Digital Content NewFronts presentation, video startup HealthiNation kept its pitch short and sweet. In what was possibly this year's quickest NewFronts sell so far, HealthiNation showed a seven-minute video skimming over the publisher's fitness, cooking and health content to... Continue reading at AdWeek

[ AdWeek | 2015-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short video #mexican food


Print Media Buying Has Stabilized, Agency Execs Say, But Change is Still the Watchword

The most dominant story in magazine media over the last decade-the decline in print as digital media surges-may be changing, according to an all-star panel of ad agency executives at a min breakfast Thursday. There was general consensus on the panel of four that the decline has stopped and... Continue reading at Folio Magazine

[ Folio Magazine | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print media #agency execs #magazine media


Why This Media Startup is Betting On Print Newspapers

Most of America’s magazines are based in New York City, which houses media giants like Conde Nast and Time Inc. But it always struck Douglas McGray, a journalist who has contributed to the New York Times Magazine and the New Yorker, as a bi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print newspapers #conde nast


Trends Media’s Liu Jiang: Diversifying Beyond the ‘Print Mindset’

Trends Media Group is China’s leading fashion publishing house. Chairman Liu Jiang discusses his diversification plans to secure its future. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2014-05-20 00:00:00 UTC ]
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Viz Media to Offer Print Manga in India

In conjunction with its distributor S&S International, Viz Media is expanding distribution of its English language print manga titles into India. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
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Amazon MatchBook makes a big push for print book buyers to go digital

Amazon MatchBook, which lets customers who've previously bought the print edition of a book from Amazon score a digital copy on the cheap, is now open for business. Months in the making, the new service is a bold plan by Amazon to convert the world's stacks and stacks of books into digital... Continue reading at PC World

[ PC World | 2013-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big push #kindle format #dating back #makes sense


Wells Media Launches Print Counterpart to CarrierManagement.com

San Diego-based b-to-b publisher Wells Media, true to plan, has followed the February launch of its CarrierMangement.com site with a Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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How Digital Publishers Can Impress Media Buyers

Digital publishers are in trouble. There is incredible competition for direct buys from agencies. This is the cash cow, and if publishers had their preference, this is where 90% of their sales would go. Ad sales is a people- and creative-driven busin ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales #digital publishers #direct buys #cash cow


UK Book Buyers Spend Less, But Still Loyal to Print

For the fifth year in a row, UK book revenue is down, as consumers switch from print to digital formats and from physical shops to online retailers, even for print purchases. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print purchases #consumers switch #digital formats #online retailers


Why Increased Competition for Marketing Spend is Bad News for Print Media

The newspaper business’s reliance on the industrial machine of printing and distributing is often understated. It’s a delicate ecosystem that can have a real effect on publisher margins – as the fluctuation in newsprint ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increased competition #marketing spend #bad news #print media


Layar Creator sees an interactive future for print media via augmented reality (video)

Heavy hitters across several industries have tried to find the perfect balance between the old and the new to breathe some life into what's been described as a dying medium. Layar "wants to make the world clickable" with its augmented reality software and doesn't plan on letting paper-based... Continue reading at Engadget

[ Engadget | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital world #mobile app #web app


GateHouse Media to use SAXOTECH to Manage Print and Digital Content Across Publishing Platforms

Tampa, Fla. — February 28, 2012 — SAXOTECH, a leader in content management, circulation and advertising technology, today announced GateHouse Media, Inc. (GateHouse Media) has selected the SAXOTECH Mediaware Center and SAXOTECH On ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #publishing platforms #content management #advertising technology


A Velvet Rope for Mobile Media Buyers and Sellers, Run By Medialets

Publishers who worry that digital ad tech is hammering their premium pricing are increasingly turning to private exchanges, where they hope a velvet rope approach will keep keep bargain buyers out. Here's a similar approach from mobile ad startup Medialets, which has created an exchange... Continue reading at AllThingsD

[ AllThingsD | 2012-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top publishers #premium pricing #increasingly turning #private exchanges #similar approach #smaller players


Media Decoder Blog: Many Online Book Buyers First Shop Around in Stores

According to a survey, 24 percent of people who said they had bought books from an online retailer in the last month also said they had seen the book in a brick-and-mortar bookstore first. Continue reading at The New York Times

[ The New York Times | 2011-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online retailer #brick-and-mortar bookstore


AOL’s Reorg: A Mixed Message for Media Buyers?

To hear it from AOL, content and brands are the keys to the company’s comeback strategy. But some in the industry wonder if the company’s new pick to lead ad sales muddies the message. In a memo to staff Monday, AOL CEO Tim Armstrong announced that ad sales chief Jeff Levick would be... Continue reading at AdWeek

[ AdWeek | 2011-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strategy based #defining moment #managing partner