We Brought Together the Major Players in the Ad Blocker War, and Here's What They Told Each Other

Apple's recent flipping of the switch to allow for ad-blocking apps has sent the digital publishing world into a full-blown crisis, as the number of consumers fed up with ads that clutter and slow down websites—and doing something about it—has reached critical mass. While ad blocking has been around for years, it is now top of mind for marketers and publishers as ad blockers experience massive growth. The number of consumers using ad blockers in the U.S. increased 48 percent during the last year, according to a report commissioned by Adobe and conducted by PageFair, which estimates that ad blockers on desktop computers will cost publishers $22 billion this year. (UBS Securities puts the damage at $1 billion for mobile devices.) And with ad-blocking apps routinely among the most popular downloads for Apple's iPhone, what is a crisis could become a catastrophe. Some are quick to point the finger at the rise of sophisticated ad-targeting technology that produces intrusive ads like pop-ups and retargeted banners. "Unfortunately, we've all created a situation or allowed a situation where we're buying ads all over the place," says Steve Carbone, managing director and head of digital and analytics at Mediacom. And yet, despite all of the hand-wringing about how much financial damage ad blockers will ultimately cause, the topic has also opened up new conversations between publishers and consumers to figure out how to fix the problem. "We try to talk to them about the value... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-26 00:00:00 UTC ]

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One of Europe’s Great Libraries Didn’t Stand a Chance… In Either of the World Wars

Exactly a century after the burning of Washington another invading army encountered a library, and saw it as a perfect way to strike a blow at the heart of their enemy. This time the action would have a global impact, as the means of spreading news had been transformed in the century since the... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-02 09:48:49 UTC ]
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Major publishing fairs BookExpo and BookCon to 'retire' after pandemic cancellations

BookExpo, the largest bookseller trade show in the U.S., and its consumer-facing sibling BookCon have been indefinitely canceled because of the pandemic. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-12-01 20:30:11 UTC ]
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Raven acquires two in 'major' debut deal

Alison Hennessey, publishing director of Bloomsbury Publishing's Raven Books, has sealed a two-book deal after a "passionately fought" auction for The Leviathan and The Puzzle Wood by debut author Helen-Rose (Rosie) Andrews. Continue reading at The Bookseller

[ The Bookseller | 2020-11-26 12:42:55 UTC ]
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Transworld pre-empts 'major' history of mankind and infectious disease

Transworld has pre-empted Pathogenesis, a "major new history of humankind" by Jonathan Kennedy, senior lecturer and director of the MSc global public health programmes at Barts and the London Medical School. Continue reading at The Bookseller

[ The Bookseller | 2020-11-23 20:14:01 UTC ]
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'Ready Player Two' author is going on a virtual book tour in 'Roblox'

Real book tours aren’t practical during a pandemic, but the virtual kind might suit at least one author very nicely. Ernest Cline is showcasing his new novel Ready Player Two in a Roblox event, and it will appropriately include a treasure hunt. While... Continue reading at Engadget

[ Engadget | 2020-11-23 18:00:53 UTC ]
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Bonnier buys majority stake in Norway's Strawberry Publishing

Bonnier Books has acquired a majority stake in Norwegian publishing group Strawberry Publishing AS. Continue reading at The Bookseller

[ The Bookseller | 2020-11-19 01:57:40 UTC ]
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Mann looks to positive industry developments brought about by pandemic

Bonnier Books UK c.e.o. Perminder Mann has suggested, for all of the damage caused by the pandemic, the industry's long-term prospects may have improved, with the industry having "future-proofed" itself. Continue reading at The Bookseller

[ The Bookseller | 2020-11-18 16:07:00 UTC ]
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‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
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Kamala Harris added to line-up for Little People, Big Dreams series

The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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Amazon gives rugby £20m lifeline and could spark Six Nations bidding war

Amazon may not be in it for the long term but its investment in Autumn Nations Cup is likely to prompt interest from othersThere has been little cheer for unions and clubs this year as restrictions imposed by the pandemic have reduced cash flow to a trickle, prompted wage cuts and led to a run... Continue reading at The Guardian

[ The Guardian | 2020-11-12 19:00:30 UTC ]
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How Sigrid Undset Brought a Medieval Norwegian Epic to Life

In 1905, at age twenty-three, Sigrid Undset gathered up the pages of her first completed book, Aage Nielssøn til Ulvholm, a lengthy historical novel set in 13th-century Denmark, and traveled from Oslo to Copenhagen. There she presented her manuscript to Peter Nansen, head of the prestigious... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-12 09:48:20 UTC ]
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Vandalization at Major Libraries Aims At Voter Intimidation

Three libraries, including two major metropolitan downtown facilities, have seen vandalism related to voter intimidation in the last two weeks. Continue reading at Book Riot

[ Book Riot | 2020-11-02 11:35:00 UTC ]
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In ‘Missionaries,’ Phil Klay paints a grim picture of Colombia’s drug war

The award-winning author of “Redeployment” debuts as a novelist with a cast of tortured characters navigating a treacherous world. Continue reading at The Washington Post

[ The Washington Post | 2020-11-02 06:53:32 UTC ]
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They survived World War II — but were left stranded in Germany

Historian David Nasaw recounts the struggles of Jews and others who had no place to go. Continue reading at The Washington Post

[ The Washington Post | 2020-10-30 12:00:00 UTC ]
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Familiar Fauci anecdotes, told with a Brooklyn accent

Michael Specter’s audiobook brings the immediacy of voices to the scientist’s story. Continue reading at The Washington Post

[ The Washington Post | 2020-10-30 12:00:00 UTC ]
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Faber launches Cummings ad van at Barnard Castle

As part of  Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October).  Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series.   Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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The Book That Brought Writers’ Fears and Self-Doubt Into the Open

HarperCollins recently reissued Writing Past Dark, by Bonnie Friedman, the classic, bestselling guide to the emotional side of the writer’s life, marking the book’s 25th anniversary. Three decades ago, when Friedman was fresh out of the Iowa Writers Workshop, the New York Times Book Review... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-29 08:48:36 UTC ]
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Find new talent to nurture, publishers told at FBF

Publishing is too used to centring whiteness and must concentrate on actively seeking new talent, nurturing it and promoting it outside of the mainstream, attendees heard at a Frankfurt Book Fair session on improving diversity and addressing inequalities. Continue reading at The Bookseller

[ The Bookseller | 2020-10-15 00:19:36 UTC ]
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