Wattpad Unveils Ad-Generated Revenue Program for Its Writers

The online reading and writing community is launching Wattpad Futures, a program that will run paid advertising in a selection of the stories posted on its website. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2016-08-17 00:00:00 UTC ]
News tagged with: #online reading #writing community #stories posted

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Incoming News Corp. CEO Says The Daily Was 'A Great Success, Revenue Aside'

It burned through at least $40 million and never came close to turning a profit, but that doesn&rsquo;t mean The Daily was a failure, according to Robert Thomson, the soon-to-be CEO of News Corp.&rsquo;s publishing spin-off. &ldquo;It wa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great success #$40 million #robert thomson #publishing spin-

Waterstones unveils new "leaner" structure

Waterstones has unveiled a new structure as m.d. James Daunt told staff the chain must “... Continue reading at The Bookseller

[ The Bookseller | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #waterstones unveils

PPC unveils 2012 awards shortlists

The Publisher's Publicity Circle has announced the shortlist for its annual awards, with... Continue reading at The Bookseller

[ The Bookseller | 2013-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publicity circle #annual awards

Nature writers head for East Neuk

Scotland's East Neuk Festival of chamber music (3rd to 7th July) will feature an expanded... Continue reading at The Bookseller

[ The Bookseller | 2013-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #7th july

Ingram Consumer Direct Program Has Something for Everyone

Ingram Content Group has been in the direct-to-consumer business since 2003, and as more publishers sell directly to consumers and retailers’ online businesses grow, Ingram’s business has evolved to permit different types of fulfillment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-26 00:00:00 UTC ]
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Beyond Native: Bringing Video Ads In-House

The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek

[ AdWeek | 2013-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #proving ground #tech staffers

Interview - HuffPo CEO Jimmy Maymann: 'We Don't See Traditional Online Ads as the Future'

In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional advertising #digital publishers #sponsored content #alternative route

Advance Buys Digital Ad Agency Pop

Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #companies announced #advance publications

Penguin Ventures "to generate 15% of profit"

Penguin UK c.e.o. Tom Weldon has said he expects at least 15% of Penguin's profit... Continue reading at The Bookseller

[ The Bookseller | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin ventures #penguin uk #tom weldon

NEA Tabs Black Lawrence Press Writers

Ten-year-old Black Lawrence Press, an imprint of Dzanc Books, had its editorial approach to publishing contemporary literature and creative nonfiction affirmed last month when the National Endowment of the Arts chose three of its authors to receive 2013 Literature Fellowships. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dzanc books #editorial approach #national endowment

Why Native Ads Are Bad News for Some Agencies

When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS entrusted Fast Company to create custom infographics that ran on the business brand’s site. In both cases, it... Continue reading at AdWeek

[ AdWeek | 2013-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #zenith media #content creation #due respect #signs point #online survey

France Rejects Plan to Block Online Ads

The Internet service provider Free restored the ads after meetings with French online publishing and advertising groups, which had complained about a loss of revenue. Continue reading at The New York Times

[ The New York Times | 2013-01-07 00:00:00 UTC ]
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Women writers dominate Costa category wins

Hilary Mantel's Man Booker Prize-winning Bring Up the Bodies (Fourth Estate) has secured a... Continue reading at The Bookseller

[ The Bookseller | 2013-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hilary mantel

Newsweek unveils last print cover

Newsweek, the 80-year-old US current affairs magazine, features a Twitter-style hashtag on the cover of its last ever print edition. Continue reading at BBC World

[ BBC World | 2012-12-24 00:00:00 UTC ]
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Cost savings for Scholastic after revenues drop

Scholastic Corporation has reported a 10% year-on-year drop in revenue in the second... Continue reading at The Bookseller

[ The Bookseller | 2012-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scholastic corporation #cost savings

Apps For Everyone: 29th Street Publishing Helps Writers Get Paid

29th Street Publishing sees no reason why selling subscriptions shouldn’t be as easy as blogging. At a time when print magazines such as Newsweek and tablet publications like The Daily are shuttering, the team at 29th Street Publishing is betting on the future of magazines for iPad and... Continue reading at Fast Company

[ Fast Company | 2012-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazines #independent publishing #selling subscriptions