Wattpad's Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads

First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly accepted notion that content on the Internet doesn't stand much chance of being widely shared if there are no accompanying visuals like video, image scrolls or slideshows. But it turns out that many people still like good, old-fashioned storytelling. So could the next big thing be reading—you know, with thousands of words strung together—even in this tl;dr era? Wattpad, a publishing platform for long-form fiction and nonfiction, suggests it's possible, attracting 40 million unique visitors a month. And, it's lining up sponsors for the stories, including Chipotle Mexican Grill, Sony Pictures, Comedy Central, Mondelez (Sour Patch Kids) and Kraft, which is currently running ads on the platform for Athenos Feta Cheese. "In Q1 of this year, we closed more native ad business than all of last year, and Q2 has been a really strong quarter with new brands like Kraft and Comedy Central joining the platform," said Candice Faktor, Wattpad's head of business. Jon Levy, brand manager for Athenos, said Wattpad lets marketers effectively reach millennials as well as other demos. "It's also an opportunity to leverage storytelling to share recipe ideas that will inspire readers to choose [the feta... Continue reading at 'AdWeek'

[ AdWeek | 2015-07-22 00:00:00 UTC ]
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E-books vs. print: Most parents prefer reading paper books to their children

A new survey found that more than 70 percent of parents still prefer print books to the iPad when it comes to reading to children. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-09-20 00:00:00 UTC ]
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Magazine Publishers & The iPad: An Unrequited Love

Apple hasn’t promoted the tablet computer in MPA member magazines since summer 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-19 00:00:00 UTC ]
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Print, Digital, Tablets and More: World Publishing Expo (IFRA Expo) Announces Conference Schedule

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[ Editor & Publisher | 2012-09-18 00:00:00 UTC ]
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We Love This Book editor moves to Sphere

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[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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E-book settlement has publishing world in turmoil

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[ Los Angeles Times | 2012-09-08 00:00:00 UTC ]
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Amazon Changed Reading. Now It Could Change Writing

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[ Fast Company | 2012-09-07 00:00:00 UTC ]
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Flipboard Looks to Elevate Tablet Ads

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[ AdWeek | 2012-09-07 00:00:00 UTC ]
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Thailand to Host World’s Press in 2013

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[ Editor & Publisher | 2012-09-05 00:00:00 UTC ]
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How French Publishers Are Fighting Back Against Facebook and Google's Display Ad Dominance

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[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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E-book price-fixing: three publishers agree to pay $69 million to consumers

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[ The Christian Science Monitor | 2012-08-31 00:00:00 UTC ]
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Amazon launches India Kindle Store, swap rupees for good reads

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[ Engadget | 2012-08-22 00:00:00 UTC ]
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Amazon's political reading map shows which way your neighbors are leaning

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[ Engadget | 2012-08-22 00:00:00 UTC ]
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Man Booker to broadcast readings

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[ The Bookseller | 2012-08-15 00:00:00 UTC ]
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Google buys Wiley travel brand Frommer's

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[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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Patterson is world's highest-earning author, says Forbes

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[ The Bookseller | 2012-08-10 00:00:00 UTC ]
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[ Publishers Weekly | 2012-08-03 00:00:00 UTC ]
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Report: consumers switch between print and ebooks

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[ The Christian Science Monitor | 2012-08-02 00:00:00 UTC ]
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[ Los Angeles Times | 2012-07-29 00:00:00 UTC ]
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