Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing decision making in real time, Kroger partnered with Analytic Partners, the leading global analytics solutions company, to implement AP’s “always on” Commercial Mix Analytics program. Tune in Tuesday, January 26 as Kroger VP of Marketing Sarah Landsman and Analytic Partners Senior VP Mike Menkes join Heidi Waldusky, Ad Age associate publisher and general manager of marketing and brand, to discuss how always-on analytics helps the supermarket track performance, shape quicker decisioning and inspire a test-and-learn culture for the organization. Watch live from your laptop, phone or other connected device. Continue reading at 'Advertising Age'

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
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iBooks Bestsellers: Picoult Hits #2

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[ Publishers Weekly | 2014-10-21 00:00:00 UTC ]
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[ Editor & Publisher | 2014-10-17 00:00:00 UTC ]
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Martha Stewart Living magazines to be produced by Meredith

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[ Crains New York | 2014-10-16 00:00:00 UTC ]
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Panel Mania: 'Aama The Invisible Throng' Journeys Through Space And Time

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[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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In the Name of Content Marketing, Leo Burnett to Share Client Work With Huffington Post

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[ Advertising Age | 2014-10-13 00:00:00 UTC ]
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Digital Newsstand Preps Makeover with Former Time Inc. CTO

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[ Folio Magazine | 2014-10-10 00:00:00 UTC ]
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[ The Guardian | 2014-10-07 00:00:00 UTC ]
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[ AdWeek | 2014-10-06 00:00:00 UTC ]
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[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
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[ Wired | 2014-10-02 00:00:00 UTC ]
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[ Publishers Weekly | 2014-10-01 00:00:00 UTC ]
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[ Publishing Perspectives | 2014-10-01 00:00:00 UTC ]
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[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
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[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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Authors on the Air September 26, 2014: Paul M. Barrett

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[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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[ The Bookseller | 2014-09-24 00:00:00 UTC ]
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[ AdWeek | 2014-09-22 00:00:00 UTC ]
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