W H Smith ‘won market share’ at Christmas

W H Smith says it increased its market share over the Christmas period, with retail analysts... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-01-26 00:00:00 UTC ]
News tagged with: #christmas period #market share

Other news stories related to: "W H Smith ‘won market share’ at Christmas"

ANA’s annual meeting begins with major focus on multicultural marketing

For the past several years, Association of National Advertisers CEO Bob Liodice has kicked off the group’s largest conference of the year by ticking off a laundry list of issues plaguing the industry, including the opaque digital media supply chain, ad fraud and the ANA’s long-running fight with... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 15:40:12 UTC ]
More news stories like this | All news stories tagged with: #digital media #overwhelming majority #recent study #study published #roughly half #program aimed

Russia’s Book Business Statistics Chief: Some Market Contraction

Industry output in Russia continues to slide, according to figures cited by the market's book chamber, even as book prices rise. The post Russia’s Book Business Statistics Chief: Some Market Contraction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-02 03:20:55 UTC ]
More news stories like this | All news stories tagged with: #book business #book prices #post russia

ACFW 2019: Changing Market Creates New Publishing Opportunities

The 2019 American Christian Fiction Writers conference took place in San Antonio, Tex. from September 26-29, gathering 480 aspiring writers, authors, agents, and publishers, revealing trends and changes in the category. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-01 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #christian fiction #san antonio

Vicky Photiou joins Michael Joseph as marketing director

Penguin Random House Children’s head of marketing Vicky Photiou has joined Michael Joseph as marketing director, replacing Louise Jones who moves to Ebury. Continue reading at The Bookseller

[ The Bookseller | 2019-09-30 12:36:32 UTC ]
More news stories like this | All news stories tagged with: #penguin random house #marketing director

Archer, Keyes and Halls headline Bertrams Christmas conference

Jeffrey Archer, Marian Keyes and Stacey Halls were among the authors at this year's Bertrams Christmas conference which saw Abingdon indie Mostly Books win bookshop of the year. Continue reading at The Bookseller

[ The Bookseller | 2019-09-30 10:31:00 UTC ]
More news stories like this | All news stories tagged with: #bookshop #stacey halls #marian keyes

A vintage Benson & Hedge's ad evokes a cheekier (but no less deadly) era of cigarette marketing

Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age

[ Advertising Age | 2019-09-30 09:00:00 UTC ]
More news stories like this | All news stories tagged with: #memoir #recent months #minority stake #merger talks

Williams leaves Bounce to set up marketing firm

Bounce trade marketing manager Graeme Williams is leaving the company to set up his own venture. Continue reading at The Bookseller

[ The Bookseller | 2019-09-26 22:16:56 UTC ]
More news stories like this |

W H Smith's Pete Selby says lack of diversity means book industry is ‘failing’ children

Pete Selby, head of books for W H Smith, has called on the book industry to make the high street more diverse and inclusive for young readers, saying that diversity is going to become a "significant" part of WHS' strategy. Continue reading at The Bookseller

[ The Bookseller | 2019-09-22 19:12:13 UTC ]
More news stories like this | All news stories tagged with: #book industry #young readers #high street #pete selby

In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
More news stories like this | All news stories tagged with: #premium publisher #american democracy

Martin Cruz Smith's Latest Book Heads Back to the U.S.S.R.

In Cruz Smith’s ninth Arkady Renko novel, 'The Siberian Dilemma,' the investigator travels into the frozen depths of Siberia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
More news stories like this |

Kids’ Books Add Meaning To Christmas

New titles are examining different aspects of the Nativity scene, giving, and acceptance ahead of this year’s Yuletide celebrations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
More news stories like this |

How economists turned all of society into a market

From policy to dating, seeing issues through this lens has ill effects, Binyamin Appelbaum writes. Continue reading at The Washington Post

[ The Washington Post | 2019-09-20 01:24:30 UTC ]
More news stories like this | All news stories tagged with: #ill effects

Now trending in ad tech: 4 things digital marketers should get smart about

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 14:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #growing exponentially

Patti Smith looks back at a heartbreaking year

In “Year of the Monkey,” the singer revisits her 70th year, when she lost two of her closest friends. Continue reading at The Washington Post

[ The Washington Post | 2019-09-17 20:44:19 UTC ]
More news stories like this | All news stories tagged with: #closest friends #patti smith #70th year

Anna James to edit British Library Christmas collection

Children's author Anna James will edit the British Library's Christmas collection. Continue reading at The Bookseller

[ The Bookseller | 2019-09-16 16:13:19 UTC ]
More news stories like this | All news stories tagged with: #children's author #british library #anna james

Author-Tested Middle Grade Marketing Tips

Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing departments #inspiring readers

Taking Middle Grade to Market

With an increasing number of books for the middle grade audience in the pipeline, publishers share their strategies for capturing the interest of preteens. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishers share #increasing number

Middle Grade Marketing Then and Now

Publishers provide some historical perspective on how promotional efforts have evolved in the digital era. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital era #publishers provide

Osman, Smith and Alderton at Penguin General showcase

Richard Osman, Ali Smith and Dolly Alderton were among the line-up of authors at a packed Penguin General 2020 Spring Showcase. Continue reading at The Bookseller

[ The Bookseller | 2019-09-12 13:10:30 UTC ]
More news stories like this | All news stories tagged with: #dolly alderton #ali smith #richard osman