Viewability Trend Takes Spotlight in GQ.com's Latest Revamp

GQ.com is getting a new look this year, and that includes making sure the site's ads are ones people will look at.Ahead of a larger redesign that will debut in the fall, GQ is rolling out some tweaks to its site, including a revamped home page, new slideshow format, a new grooming section and in-stream ads designed to own people's attentions. Mr Porter, Mont Blanc, Tiffany & Co. and LG are among the first brands to use GQ's new ad formats.These tweaks are among the more apparent examples of a bigger overhaul GQ has made to its back-end publishing technology. "This migration is the biggest thing to happen at GQ since Conde Nast bought the brand," said the magazine's publisher Howard Mittman. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-07 00:00:00 UTC ]
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Fatimah Asghar takes the inaugural Carol Shields Prize for Fiction.

The “richest literary prize in the world for women and non-binary writers,” The Carol Shields Prize for Fiction, announced its first winner over night at an event at Parnassus Books. Please have a glass in hand … Fatimah Asghar, author of When We Were Sisters, published by One World/Random... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-05 13:34:53 UTC ]
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10 New Bookish Tote Bags for Your Latest Library or Bookstore Haul

Your library and bookstore hauls will be looking good in these new bookish tote bags. - Kelly Jensen Continue reading at Book Riot

[ Book Riot | 2023-05-01 10:31:00 UTC ]
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Why Nielsen Isn’t Joining TV’s Latest Measurement Collaboration

Measurement's biggest player will not participate in the industry's latest effort to enable multiple currencies. The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade... Continue reading at AdWeek

[ AdWeek | 2023-04-25 14:14:53 UTC ]
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Meals and deals: five biggest trends from London book fair 2023

There was lots to digest this year, including cookery books from social media stars, a climate change book from London mayor Sadiq Khan, and some big debut novels to look forward toOver the course of three days in London, thousands of editors, publishers and agents, among others, decide what... Continue reading at The Guardian

[ The Guardian | 2023-04-24 12:51:58 UTC ]
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American Libraries Are Taking a Stand Against Book Bans

Some of the best moments of my life have been spent in libraries, first as a patron, later as a librarian, and I have witnessed firsthand how hard the past few decades have been on libraries. As America has continued to dismantle its social safety net, libraries have been forced to pivot from... Continue reading at Electric Literature

[ Electric Literature | 2023-04-21 11:05:00 UTC ]
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Barnes & Noble Revamps Loyalty Program with Premium Membership

The bookseller announced new benefits and discount perks in an effort to "revitalize" its membership ranks and unveiled an alternative free B&N Rewards loyalty program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-19 04:00:00 UTC ]
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What Would It Take to Imagine a Truly Alien Alien?

Science fiction illustrates the perspective-bending challenge of conjuring intelligent life that’s radically different from humans. Continue reading at Wired

[ Wired | 2023-04-18 11:00:00 UTC ]
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'Harry Potter: Quidditch Champions' will take the Wizarding World's broomstick sports online

Just like that, a new Harry Potter game is on its way. On Monday, WB Games revealed Harry Potter: Quidditch Champions, a title the Hogwarts Legacy publisher is billing as a “fast-paced, competitive multiplayer” game that will be available on PC and consoles. According to the company, Unbroken... Continue reading at Engadget

[ Engadget | 2023-04-17 22:37:36 UTC ]
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Bookselling Spotlight: The Neverending Bookshop

We talk with Annie Carl, founder of the Neverending Bookshop in Edmonds, Wash., a community bookstore that focuses on genre titles and children’s and YA. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
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The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ?... Continue reading at AdWeek

[ AdWeek | 2023-04-10 20:00:00 UTC ]
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'Star Wars: Visions' Volume 2 trailer teases Aardman's take on Wookiees

Did you ever want to see how the creators of Wallace and Grommit would handle the Star Wars universe? You're about to get your chance. Disney has released a trailer for Star Wars: Visions Volume 2, and it includes a peek at Aardman's short film "I Am Your Mother." To no one's surprise, it... Continue reading at Engadget

[ Engadget | 2023-04-10 15:13:55 UTC ]
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Kobo takes on the Kindle Scribe with improved Elipsa 2E e-ink tablet

Rakuten-owned Kobo unveiled its newest e-reader today, a $400 alternative to the Kindle Scribe and reMarkable 2. The Kobo Elipsa 2E iterates on its 2021 predecessor with a better stylus, more versatile lighting / color-temperature adjustments and other improvements.The Kobo Elipsa 2E has a... Continue reading at Engadget

[ Engadget | 2023-04-05 04:01:48 UTC ]
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Gabrielle Zevin takes us inside her video game-inspired, juggernaut bestseller

Bestselling novelist Gabrielle Zevin joins the L.A. Times Book Club April 22 to discuss 'Tomorrow and Tomorrow and Tomorrow' at the Festival of Books. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-03-29 14:00:34 UTC ]
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Audio Publishers Association Conference Spotlights Tech Disruption

The audio performers and publishers in attendance were encouraged to embrace the new tools of the trade, from TikTok to ChatGPT. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-28 04:00:00 UTC ]
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NYU Takes On Yale Publishing Program

The five-day NYU Advanced Publishing Institute course for current mid-to senior-level book professionals will focus on the challenges facing publishers today, how to reach readers in new and effective ways, and the changing climate and culture of the book business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
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London Book Fair: Ukraine Named ‘Guest Spotlight’; Mayor Khan Keynotes

With a focus on Ukraine and daily keynotes each morning, London Book Fair's programming is beginning to take shape. The post London Book Fair: Ukraine Named ‘Guest Spotlight’; Mayor Khan Keynotes appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-23 17:34:09 UTC ]
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A Culinary Road Trip: Spotlight on Taste of Home

Taste of Home offers up hundreds of recipes for cooks of every stripe and tantalizing dishes for every gathering. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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Building a Well-Being Economy: Spotlight on Frederick Tsao

Author and entrepreneur Frederick Tsao advocates for a new world order, helping readers reassess community, the self, and the role of businesses within the social ecosystem. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-10 05:00:00 UTC ]
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Plex's latest feature lets you skip movie and TV show credits

Plex now has the capability to skip intros and credits, so you don't have to sit through them if you don't want to. The streaming media service has introduced its new "Skip Credits" feature, a couple of years after a similar feature debuted for intros, and it shows up as a button at the bottom... Continue reading at Engadget

[ Engadget | 2023-02-16 12:45:54 UTC ]
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Beyond Book Trends: What the Book World Really Needs

Book "trends" are not what the world needs; we present here an extremely comprehensive overview of what the book world could really use. Continue reading at Book Riot

[ Book Riot | 2023-02-13 11:37:00 UTC ]
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