Viewability Trend Takes Spotlight in GQ.com's Latest Revamp

GQ.com is getting a new look this year, and that includes making sure the site's ads are ones people will look at.Ahead of a larger redesign that will debut in the fall, GQ is rolling out some tweaks to its site, including a revamped home page, new slideshow format, a new grooming section and in-stream ads designed to own people's attentions. Mr Porter, Mont Blanc, Tiffany & Co. and LG are among the first brands to use GQ's new ad formats.These tweaks are among the more apparent examples of a bigger overhaul GQ has made to its back-end publishing technology. "This migration is the biggest thing to happen at GQ since Conde Nast bought the brand," said the magazine's publisher Howard Mittman. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-07 00:00:00 UTC ]
News tagged with: #ad formats

Other news stories related to: "Viewability Trend Takes Spotlight in GQ.com's Latest Revamp"


Hastening to Love: Spotlight on Jan Ryde

In 'When Business Is Love,' the Hästens CEO models embracing love, joy, peace, and abundance, at work and at play. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
More news stories like this |


With No Crawdads Singing, Print Books Take a Tumble

Unit sales of print books fell 6.1% last week. All six major categories had declines. In the year's strongest segment, adult fiction, sales couldn't keep pace with last year, when 'Where the Crawdads Sing' sold more than 123,000 copies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #crawdads sing #adult fiction #major categories #print books


Adapting to Market Demands and Trends at Imago

Project-wise, Imago is now approaching pre-pandemic levels, says president and CEO Howard Musk. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
More news stories like this |


Sustainability Takes Center Stage at C&C Offset

Being sustainable is more than just a company-wide initiative at C&C Offset, says deputy general manager Francis Ho. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #cc offset


Stories Are All about Taking up Space: A Conversation with Ekemini Pius, by Darlington Chibueze Anuonye

Stories Are All about Taking up Space: A Conversation with Ekemini Pius, by Darlington Chibueze Anuonye Interviews [email protected] Thu, 07/20/2023 - 15:08 Photo by Offlong EkpenyongThe first week of July, the Caine Prize for African Writing... Continue reading at World Literature Today

[ World Literature Today | 2023-07-20 20:08:39 UTC ]
More news stories like this | All news stories tagged with: #short stories #debut novel #nnedi okorafor #collective memory #final version #editorial process


Global Book Sales Trends Remain Mixed

The new Global Bookselling Markets Report, published by the European and International Booksellers Federation, found that approximately half of the markets it monitors were on an upswing and that the other half were in decline. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-13 04:00:00 UTC ]
More news stories like this |


Alight Media takes top digital media outreach spot from Global

The company claims to reach “over half” of adults across 146 UK towns and cities. Continue reading at Media Week

[ Media Week | 2023-07-12 08:53:16 UTC ]
More news stories like this | All news stories tagged with: #digital media #company claims


BBC: Metropolitan police say ‘no investigation at this time’ into suspended presenter – latest updates

Force says detectives met with BBC to discuss allegations presenter paid teenager for sexual images Persephone Bridgman Baker, a partner at Carter-Ruck, has spoken on Sky News about the legal situation, reminding viewers why the name of the presenter has been kept from the public eye so far. She... Continue reading at The Guardian

[ The Guardian | 2023-07-10 14:37:56 UTC ]
More news stories like this | All news stories tagged with: #major publisher #public eye #sky news #latest updates


PRH Employees Take Buy-out Offer; Dohle Joins More Boards

Nearly half of eligible employees have accepted a voluntary separation offer made by the company; to qualify, employees must be at least 60 years old and have been at the company for at least 15 years. Meanwhile, former CEO Markus Dohle has joined the board of Indigo Books & Music though he... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-29 04:00:00 UTC ]
More news stories like this |


Cannes Today—AI obsession, Edelman stalked, Spike Lee's Cannes take and more

Welcome to Day Four of Ad Age’s Cannes Today newsletter. Reading online and want it delivered straight to your inbox? Sign up here.  For real-time updates, follow our live blog. And see all our coverage here. Click here for a recap of Day Three. AI overload As everyone knows, unless you are... Continue reading at Advertising Age

[ Advertising Age | 2023-06-22 19:48:12 UTC ]
More news stories like this | All news stories tagged with: #nielsen #garett sloane #global head #media deals


Cannes Today—Twitter and Meta make pitches, Omnicom hooks up with Google AI and Grand Prix latest

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here.  For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta... Continue reading at Advertising Age

[ Advertising Age | 2023-06-20 20:38:54 UTC ]
More news stories like this | All news stories tagged with: #nielsen #beautiful life #short film #kendrick lamar


Hitting the Books: Why AI won't be taking our cosmology jobs

The problem with studying the universe around us is that it is simply too big. The stars overhead remain too far away to interact with directly, so we are relegated to testing our theories on the formation of the galaxies based on observable data. Simulating these celestial bodies on computers... Continue reading at Engadget

[ Engadget | 2023-06-18 15:30:05 UTC ]
More news stories like this | All news stories tagged with: #penguin random house #quantum mechanics #bear fruit #existing laws


Workers at Barnes & Noble in Manhattan's Union Square vote to unionize, continuing trend

Workers at the Barnes & Noble in Manhattan’s Union Square, one of the retail chain’s signature stores, have voted to unionize Continue reading at ABC News

[ ABC News | 2023-06-08 00:38:28 UTC ]
More news stories like this | All news stories tagged with: #retail chain #union square #barnes noble


CI2023: Trends in the Children’s Book Market

Circana's Brenna Connor assessed “The State of the Children’s Book Market” for Children’s Institute 2023 in Milwaukee, speaking about transformations, troubles, and growth opportunities across the children’s, middle grade, and YA sectors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-07 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #children’s book #middle grade #growth opportunities #book market


A Consequential Woman: Spotlight on Linda Kass

In her latest novel, the author explores the life and times of Bess Myerson, the daughter of Jewish immigrants who was crowned Miss America in 1945, when hostility against Jews was high. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #author explores #linda kass


NOTABLE SPOTLIGHT with Sara Mathew

Sara Mathew believes that access to affordable healthcare is a basic human right and has made it her mission to deliver it. She is an Associate Director of Research and Operations Administration within the Department of Surgery, overseeing the Level 1 Adult and Pediatric Trauma Center and The... Continue reading at Crains New York

[ Crains New York | 2023-05-15 12:45:00 UTC ]
More news stories like this | All news stories tagged with: #hearst #associate director


Vice Media files for Chapter 11 bankruptcy, the latest in a string of digital media setbacks

Vice Media is filing for Chapter 11 bankruptcy protection, the latest digital media company to falter after a meteoric rise Continue reading at ABC News

[ ABC News | 2023-05-15 11:47:06 UTC ]
More news stories like this | All news stories tagged with: #digital media #meteoric rise #vice media


Serial Storytelling Levels Up: Spotlight on YONDER

The new serial storytelling platform offers readers a premium, highly curated catalog featuring new content delivered daily to mobile devices. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-13 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #mobile devices


U.S. Book Show 2023: Spotlight on Arabic Literature

Iraqi writer Shahad Al Rawi, who was shortlisted for this year’s Sheikh Zayed Book Award in the young author category, will speak with the New Yorker’s Yasmine AlSayyad. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #zayed book #arabic literature


Not for Profit: Spotlight on Judith Van Ginkel

In Chasing Success, the author leverages a wealth of experience to offer lessons and best practices for nonprofit leaders, funders, policymakers, and students. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-06 04:00:00 UTC ]
More news stories like this |