Viewability Trend Takes Spotlight in GQ.com's Latest Revamp

GQ.com is getting a new look this year, and that includes making sure the site's ads are ones people will look at.Ahead of a larger redesign that will debut in the fall, GQ is rolling out some tweaks to its site, including a revamped home page, new slideshow format, a new grooming section and in-stream ads designed to own people's attentions. Mr Porter, Mont Blanc, Tiffany & Co. and LG are among the first brands to use GQ's new ad formats.These tweaks are among the more apparent examples of a bigger overhaul GQ has made to its back-end publishing technology. "This migration is the biggest thing to happen at GQ since Conde Nast bought the brand," said the magazine's publisher Howard Mittman. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-07 00:00:00 UTC ]
News tagged with: #ad formats

Other news stories related to: "Viewability Trend Takes Spotlight in GQ.com's Latest Revamp"


Stephanie Land's new memoir takes 'Maid' readers to school — not always in a good way

Stephanie Land's second memoir, 'Class,' a sequel to her blockbuster debut, 'Maid,' follows her journey to get an education — and holds readers at a distance. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-10-31 10:00:21 UTC ]
More news stories like this | All news stories tagged with: #memoir #blockbuster debut #stephanie land #memoir takes


LitAg Short Takes: Kalem Agency and Italian Literary Agency

Quick snapshots from two long-time Frankfurt veterans, Kalem Agency and Italian Literary Agency, on their latest projects. The post LitAg Short Takes: Kalem Agency and Italian Literary Agency appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-20 12:05:43 UTC ]
More news stories like this | All news stories tagged with: #literary agency


Appeals Court Lets Texas Book Rating Law Take Effect, Orders Expedited Hearing

The Fifth Circuit ordered an administrative stay to remain in place while an "expedited" appeals process plays out, effectively allowing Texas to enforce HB 900, the state's controversial book rating law, despite a district court finding it to be “a web of unconstitutionally vague requirements." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #administrative stay


California Has Banned Book Bans, Bucking GOP Censorship Trend

Book bans are on the rise nationally, with nearly half those prohibitions happening in Florida school districts. Continue reading at HuffPost

[ HuffPost | 2023-09-26 19:43:13 UTC ]
More news stories like this | All news stories tagged with: #banned book #book bans


Cold Warrior: Spotlight on Thomas Yeggy

In the kickoff to his historical First Strike trilogy, the author explores the past with an eye to the future. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-25 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #author explores


PNBA Membership, Tradeshow Attendance Numbers Both Trend Up

The Pacific Northwest Booksellers Association devoted its Fall Tradeshow’s second day to the exhibition hall, a membership meeting, and events to celebrate 40 authors and their new books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-21 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #booksellers association #exhibition hall #fall tradeshow


New S&S Program, Books Belong, Takes Aim at Book Bans

Simon & Schuster is introducing a new "multi-platform education and resources program" during this year's Banned Books Week, as part of an effort to expand the publisher's response to the book bans and challenges. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-20 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #simon schuster #book bans #takes aim #books belong


Métro Média to declare bankruptcy as local journalism takes another hit

Métro Média will declare bankruptcy this week, permanently ending its coverage of local government in parts of the province's two largest cities, the head of the Quebec newspaper publisher said Sunday. Continue reading at CBC

[ CBC | 2023-09-17 21:15:07 UTC ]
More news stories like this | All news stories tagged with: #largest cities #local government


VideoAmp laying off 10% of workforce in the latest measurement shakeup

The move follows Nielsen laying off 9% of its own staff and comes a day after VideoAmp announced a $150 million funding round. Continue reading at Advertising Age

[ Advertising Age | 2023-09-14 20:19:52 UTC ]
More news stories like this | All news stories tagged with: #nielsen


Nielsen Names New CEO in Latest Measurement Shakeup

Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Former CEO David Kenny, who had the position since 2018, will take the role of executive chairman. Between the lines Following his appointment as CEO, Rao said he was looking to position... Continue reading at AdWeek

[ AdWeek | 2023-09-14 13:35:17 UTC ]
More news stories like this | All news stories tagged with: #nielsen #executive chairman #effective immediately #nielsen names


A Memoir of Contested Illness That Takes On the Legacy of Hysteria

Emily Wells is interested in what her doctors see when they look at her: a depressed or anxious woman, perhaps even one who is faking sickness for attention. Continue reading at New Yorker

[ New Yorker | 2023-09-14 00:04:31 UTC ]
More news stories like this | All news stories tagged with: #memoir #emily wells


Knopf Doubleday Puts Anchor on the Back Shelf as Suzanne Herz Takes a Buyout

Vintage/Anchor publisher Suzanne Herz will leave Penguin Random House in December. Anchor Books will gradually be phased out, starting with its hardcover program next January, with its 16,000-strong paperback backlist slated to move over to Vintage over time. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-07 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #penguin random house #anchor books


Texas Argues Parts of New 'Book Rating' Law Should Be Allowed to Take Effect

In a filing late last week, attorneys for the state renewed their broader bid to stay the court's August 31 preliminary injunction blocking HB 900 from taking effect, but also argue that parts of the law are outside the scope of the plaintiffs' claims and should be allowed to take effect. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-05 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #book rating #taking effect


Spotlight on 'The Action Bible: The Faith in Action Edition'

A new version of the illustrated Bible from publisher David C Cook aims to bring biblical teachings to the next generation of readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
More news stories like this |


Coming to America: Spotlight on Hardie Grant

With new offices in North America and a new imprint, Hardie Grant looks to reach new readers and expand its legacy, offering up an inaugural list featuring vibrant, visually stunning food and lifestyle books. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-21 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #lifestyle books #hardie grant


Recharge, Revamp, Repeat

We checked in with teachers and librarians about how they're gearing up to return to the classroom with renewed energy for the school year ahead. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-21 04:00:00 UTC ]
More news stories like this |


‘We won’t take this any more!’: the reality TV stars battling to unionise

From traumatic experiences to pitiful pay, reality show cast members are sharing their horror stories. As Hollywood continues to strike, is now the time to demand change?When Gemma Rose Barnes, 32, signed up to appear on Married at First Sight (Mafs) – a reality TV show that introduces couples... Continue reading at The Guardian

[ The Guardian | 2023-08-18 12:00:49 UTC ]
More news stories like this | All news stories tagged with: #production team #cast members #wedding day #horror stories


Netflix's 'Scott Pilgrim Takes Off' teaser hits all the right notes

Netflix is getting the band back together with Scott Pilgrim Takes Off, an anime adaptation of the Scott Pilgrim graphic novel series. The company has dropped the first teaser for the eight-episode show, which centers around the titular character and his attempt to win a battle of the bands... Continue reading at Engadget

[ Engadget | 2023-08-16 14:23:55 UTC ]
More news stories like this | All news stories tagged with: #graphic novel #executive producer #bryan lee


It Takes All Kinds: Graphic Novel Media

Comics source storytelling inspiration from all manner of media—video game–based graphic novels are a growing trend, but there have also been recent adaptations from such unexpected originals as a suppressed WWII opera and a 1980s cult classic film. These media tie-ins promise a timely remix in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #graphic novel #forthcoming titles #diverse range #growing trend


Judge Temporarily Blocks Montana’s Drag Law from Taking Effect

In a July 28 ruling, federal judge Brian Morris found sufficient evidence to grant a temporary restraining order blocking the law so that Montana Pride, which began on July 30 and will run through August 6, can proceed without legal risk. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-31 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #legal risk #taking effect