Viewability Trend Takes Spotlight in GQ.com's Latest Revamp

GQ.com is getting a new look this year, and that includes making sure the site's ads are ones people will look at.Ahead of a larger redesign that will debut in the fall, GQ is rolling out some tweaks to its site, including a revamped home page, new slideshow format, a new grooming section and in-stream ads designed to own people's attentions. Mr Porter, Mont Blanc, Tiffany & Co. and LG are among the first brands to use GQ's new ad formats.These tweaks are among the more apparent examples of a bigger overhaul GQ has made to its back-end publishing technology. "This migration is the biggest thing to happen at GQ since Conde Nast bought the brand," said the magazine's publisher Howard Mittman. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-07 00:00:00 UTC ]
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U.K. Publishing Spotlight: Jessica Kingsley's Strategy for LGBTQ Publishing

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[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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U.K. Publishing Spotlight: How Covid Fostered DK's Transatlantic Collaboration

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[ The New York Times | 2024-02-15 22:42:34 UTC ]
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[ CBC | 2024-02-15 12:10:00 UTC ]
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