Viewability: Publishers are taking the brunt, but the buck stops with brands

The buy side has grown fond of blaming publishers for bad viewability rates. But publishers only serve the ads that advertisers design, and those ads are often poor. Now some brands are working directly with publishers to find customs solutions. Last December Burberry teamed with Yahoo to create lush, interactive ads that played to the advantages of Yahoo’s platform. Working with major publishers, especially through private marketplaces, gives brands the best of both worlds: large media reach and a premium inventory. Sponsor content by Adform. The post Viewability: Publishers are taking the brunt, but the buck stops with brands appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-11 00:00:00 UTC ]
News tagged with: #working directly #buy side #private marketplaces #premium inventory #sponsor content

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Bologna Children’s Book Fair Honors “Best Publishers” with New Prizes

To mark its 50th anniversary the Bologna Children’s Book Fair, will award six new prizes for publishers at the "forefront of innovation" and "creative editorial choices." Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-28 00:00:00 UTC ]
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The Publisher’s Anxiety at the Electronic Book

Despite the advances in digital books and storytelling technology, Penguin executive Jeff Gomez says that publishers have so far focused on the wrong things. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #electronic book #digital books


Aurum Publishing Group created

The group title under which the combined lists of Frances Lincoln, Aurum Press, Jacqui Small,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-25 00:00:00 UTC ]
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Lance Armstrong and His Publishers Sued for Fraud, False Advertising

Two California men have sued Lance Armstrong and his book publishers for fraud and false advertising, claiming that Armstrong's two best-selling memoirs were bunk. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lance armstrong #book publishers


HoZ and AudioGO to co-publish on audio

Head of Zeus and AudioGO are to co-publish audiobook versions of titles in light of the audio... Continue reading at The Bookseller

[ The Bookseller | 2013-01-25 00:00:00 UTC ]
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Readers sue Armstrong and US publishers

Two US book buyers are suing cyclist Lance Armstrong and his publishers Random House US and... Continue reading at The Bookseller

[ The Bookseller | 2013-01-24 00:00:00 UTC ]
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S&S to publish Robson Green's 'Extreme Fishing'

Simon & Schuster is set to publish an “angling adventure full of drama” titled... Continue reading at The Bookseller

[ The Bookseller | 2013-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #extreme fishing #simon schuster


5 Academic Publishing Trends to Watch in 2013

George Lossius forecasts a year of significant change for academic publishing, including more consolidation, improved digital textbooks and the rise of mobile. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #significant change #academic publishing


Publishing cheer for interesting reads

Which writers (apart from EL James and Suzanne Collins) are dominating the best-selling book lists? Continue reading at BBC News

[ BBC News | 2013-01-21 00:00:00 UTC ]
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Jacqui Small to publish illustrated ebooks

Aurum imprint Jacqui Small Publishing is moving into the illustrated ebook market, starting next... Continue reading at The Bookseller

[ The Bookseller | 2013-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jacqui small


'Minimal exposure' for publishers over HMV

A cautious approach to HMV by publishers in recent months has meant many did not feel over-... Continue reading at The Bookseller

[ The Bookseller | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cautious approach #recent months


9 Other Things That Harper's Publisher Rick MacArthur Googles

"Try finding Harper's Magazine when you Google "magazines that publish essays" or "magazines that publish short stories" -- it isn't easy." No, Rick, no it's not. Continue reading at The Atlantic

[ The Atlantic | 2013-01-18 00:00:00 UTC ]
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Hearst starts publishing iPad magazines days before print editions

Magazine publishers have more directly embraced tablets over more than a year as it became clearer that they were boosting the bottom line. We may be witnessing a watershed moment today, however. Hearst has started publishing issues for 22 of its magazines in the iOS Newsstand days before their... Continue reading at Engadget

[ Engadget | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #print editions #bottom line #early lead #app store #early access #movie studios


Big children's brands push up 2012 sales

The value of the children’s physical books market last year was marginally up on 2011,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Publishing CEOs on Direct-to-Consumer Sales and Marketing

Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
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DNB-owned company takes on Norway's Notabene

Norwegian bookshop chain Notabene, which filed for bankruptcy last week, is to be taken over by a... Continue reading at The Bookseller

[ The Bookseller | 2013-01-16 00:00:00 UTC ]
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Publishing Executive Survey Shows Industry Settling into Digital

Forrester Research and DBW presented the findings of their Executive Publishing Survey on ebooks, devices and digital publishing predictions for 2013. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-16 00:00:00 UTC ]
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Dan Brown of 'The Da Vinci Code' to publish 'Inferno' in May

Dan Brown's new thriller "Inferno," starrring his tweedy hero Robert Langdon from "The Da Vinci Code," will be published May 14 in hardcover and as an ebook by Doubleday. Dan Brown's new thriller "Inferno," starrring his tweedy hero Robert Langdon from "The Da Vinci Code," will be published May... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-01-15 00:00:00 UTC ]
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Why Publishers Need to Think More Like Silicon Valley

Every book published each season is its own startup. By adopting some of the principles that drive Silicon Valley, publishers really don't have anything to lose. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-15 00:00:00 UTC ]
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10 Strategies for Publishers to Succeed and Survive

Guy Kawasaki says traditional publishers need to 'think about maximizing sales not minimizing losses' and offers 10 strategies to put them back on the right path. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers